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The role of a Senior Market Manager is essential for organizations looking to enhance their market presence. On average, these professionals earn about $124,964 per year, translating to approximately $60 per hour. Factors such as geographic location, industry, and years of experience significantly affect salary levels.
In top-paying states, Senior Market Managers can see salaries exceeding $150,000. For instance, states like California and New York typically offer higher compensation due to the cost of living and demand for skilled professionals.
As you gain experience, you may transition into higher-paying positions such as Director of Marketing or Vice President of Sales. Understanding these pathways can help you strategically navigate your career.
Industries such as technology, pharmaceuticals, and finance often provide the highest salaries for Senior Market Managers, reflecting the critical role they play in driving business success.
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The highest-paying states for senior market managers are Rhode Island, California, and New York. The lowest average senior market manager salary states are Alabama, Hawaii, and Oklahoma.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Rhode Island | $152,888 | $73.50 |
| 2 | Washington | $134,411 | $64.62 |
| 3 | New York | $137,593 | $66.15 |
| 4 | California | $139,761 | $67.19 |
| 5 | New Jersey | $136,148 | $65.46 |
| 6 | Pennsylvania | $134,653 | $64.74 |
| 7 | Massachusetts | $129,871 | $62.44 |
| 8 | Virginia | $129,390 | $62.21 |
| 9 | Nevada | $124,594 | $59.90 |
| 10 | North Carolina | $121,598 | $58.46 |
| 11 | Oregon | $122,749 | $59.01 |
| 12 | Connecticut | $127,741 | $61.41 |
| 13 | Idaho | $122,702 | $58.99 |
| 14 | Delaware | $124,240 | $59.73 |
| 15 | Texas | $120,919 | $58.13 |
| 16 | Utah | $116,247 | $55.89 |
| 17 | Wisconsin | $122,240 | $58.77 |
| 18 | Arizona | $119,118 | $57.27 |
| 19 | South Carolina | $121,508 | $58.42 |
| 20 | Ohio | $114,693 | $55.14 |
| 21 | Vermont | $114,053 | $54.83 |
| 22 | West Virginia | $116,162 | $55.85 |
| 23 | District of Columbia | $115,928 | $55.73 |
| 24 | New Hampshire | $115,001 | $55.29 |
| 25 | Georgia | $113,919 | $54.77 |
| 26 | Illinois | $112,976 | $54.32 |
| 27 | Maryland | $120,181 | $57.78 |
| 28 | Maine | $114,420 | $55.01 |
| 29 | Montana | $107,250 | $51.56 |
| 30 | North Dakota | $108,772 | $52.29 |
| 31 | New Mexico | $109,645 | $52.71 |
| 32 | Indiana | $104,714 | $50.34 |
| 33 | Michigan | $105,133 | $50.54 |
| 34 | Arkansas | $101,208 | $48.66 |
| 35 | Minnesota | $96,595 | $46.44 |
| 36 | Tennessee | $99,203 | $47.69 |
| 37 | Alaska | $107,727 | $51.79 |
| 38 | Colorado | $93,305 | $44.86 |
| 39 | Iowa | $102,372 | $49.22 |
| 40 | Wyoming | $98,110 | $47.17 |
| 41 | Mississippi | $101,186 | $48.65 |
| 42 | Missouri | $97,116 | $46.69 |
| 43 | Kentucky | $95,535 | $45.93 |
| 44 | Hawaii | $89,863 | $43.20 |
| 45 | Kansas | $88,992 | $42.78 |
| 46 | Florida | $85,392 | $41.05 |
| 47 | Louisiana | $95,493 | $45.91 |
| 48 | South Dakota | $92,231 | $44.34 |
| 49 | Nebraska | $87,198 | $41.92 |
| 50 | Alabama | $90,594 | $43.55 |
| 51 | Oklahoma | $89,851 | $43.20 |
The highest-paying cities for senior market managers are San Francisco, CA, New York, NY, and Jersey City, NJ.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $150,047 | $72.14 |
| 2 | New York, NY | $137,952 | $66.32 |
| 3 | Jersey City, NJ | $137,011 | $65.87 |
| 4 | Philadelphia, PA | $135,619 | $65.20 |
| 5 | Seattle, WA | $135,289 | $65.04 |
| 6 | Arlington, VA | $131,678 | $63.31 |
| 7 | Boston, MA | $130,158 | $62.58 |
| 8 | Hartford, CT | $128,495 | $61.78 |
| 9 | Raleigh, NC | $123,914 | $59.57 |
| 10 | Austin, TX | $122,827 | $59.05 |
| 11 | Baltimore, MD | $120,544 | $57.95 |
| 12 | Phoenix, AZ | $119,638 | $57.52 |
| 13 | Cleveland, OH | $118,840 | $57.13 |
| 14 | Washington, DC | $116,034 | $55.79 |
| 15 | Salt Lake City, UT | $115,821 | $55.68 |
| 16 | Atlanta, GA | $113,969 | $54.79 |
| 17 | Chicago, IL | $113,698 | $54.66 |
| 18 | Detroit, MI | $105,626 | $50.78 |
| 19 | Indianapolis, IN | $104,092 | $50.04 |
| 20 | Saint Louis, MO | $98,574 | $47.39 |
A senior market manager's salary ranges from $86,000 a year at the 10th percentile to $181,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $181,000 | $15,083 | $87 |
| 75th Percentile | $151,000 | $12,583 | $73 |
| Average | $124,964 | $10,414 | $60 |
| 25th Percentile | $102,000 | $8,500 | $49 |
| 10th Percentile | $86,000 | $7,167 | $41 |
The highest paying types of senior market managers are senior product manager, senior business development manager, and senior product marketing manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Manager, Strategy | $109,831 | $9,153 | $52.80 | 148,326 |
| Brand Manager | $97,789 | $8,149 | $47.01 | 127,429 |
| Product Manager | $111,729 | $9,311 | $53.72 | 125,678 |
| Web Manager | $82,696 | $6,891 | $39.76 | 107,495 |
| Market Development Manager | $111,159 | $9,263 | $53.44 | 173,901 |
| Marketing Services Manager | $117,977 | $9,831 | $56.72 | 166,503 |
Top companies hiring senior market managers now:
Senior market manager salaries at Baker McKenzie and Pattern Energy Group are the highest-paying according to our most recent salary estimates. In addition, the average senior market manager salary at companies like Exelixis and Airbnb are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Baker McKenzie | $183,101 | $88.03 |
| 2 | Pattern Energy Group | $167,720 | $80.63 |
| 3 | Exelixis | $164,077 | $78.88 |
| 4 | Airbnb | $163,067 | $78.40 |
| 5 | Citi | $160,350 | $77.09 |
| 6 | Ernst & Young | $154,946 | $74.49 |
| 7 | Sumitomo Mitsui Financial Group | $154,298 | $74.18 |
| 8 | Apple | $154,087 | $74.08 |
| 9 | Genentech | $152,194 | $73.17 |
| 10 | Biogen | $151,500 | $72.84 |
| 11 | CLEAResult | $151,176 | $72.68 |
| 12 | Atlassian | $150,610 | $72.41 |
| 13 | ServiceNow | $148,441 | $71.37 |
| 14 | Pwc | $147,024 | $70.68 |
| 15 | MUFG EMEA | $145,842 | $70.12 |
| 16 | ICF | $145,352 | $69.88 |
| 17 | $145,009 | $69.72 | |
| 18 | Accenture | $144,119 | $69.29 |
| 19 | Incyte | $141,677 | $68.11 |
| 20 | Invesco | $139,968 | $67.29 |
The average senior market manager salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Professional | $141,748 | $68.15 |
| 2 | Pharmaceutical | $136,186 | $65.47 |
| 3 | Finance | $120,509 | $57.94 |
| 4 | Technology | $119,656 | $57.53 |
| 5 | Manufacturing | $119,422 | $57.41 |
| 6 | Health Care | $116,655 | $56.08 |
| 7 | Telecommunication | $96,868 | $46.57 |
The average senior market manager salary has risen by $22,994 over the last ten years. In 2014, the average senior market manager earned $101,970 annually, but today, they earn $124,964 a year. That works out to a 8% change in pay for senior market managers over the last decade.
Compare senior market manager salaries for cities or states with the national average over time.
Compare senior market manager salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $125,000 | $60.08 | +3.7% |
| 2024 | $120,000 | $57.83 | +1.9% |
| 2023 | $118,000 | $56.75 | +1.5% |
| 2022 | $116,000 | $55.88 | +0.8% |
| 2021 | $115,000 | $55.43 | +1.9% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Exelixis | Senior Market Planning Manager (Market Insights) | Alameda, CA | 06/30/2025 | $147,000 |
| Aristocrat | Senior Market Insights Manager | Las Vegas, NV | 06/30/2025 | $119,109 |
| Invenergy | Manager/Senior Manager, Transmission New Markets | Denver, CO | 06/28/2025 | $145,000 |
| Frontier Careers | Manager/Sr. Manager-Revenue Market Management | Denver, CO | 06/28/2025 | $123,462 |
| Senior Manager, Mid-Market Sales (Independent Agencies) | New York, NY | 06/27/2025 | $195,000 | |
| PG&E Corporation | SR Manager, Market & Federal Compliance | Oakland, CA | 06/26/2025 | $147,000 |
| Ernst & Young LLP | International Tax and Transaction Services-Capital Markets-Senior Manager | Los Angeles, CA | 06/26/2025 | $190,300 |
| Stryker | Senior Manager, Strategy & Market Insights | Mahwah, NJ | 06/25/2025 | $129,600 |
| Aristocrat Leisure Ltd. | Senior Market Insights Manager | Las Vegas, NV | 06/25/2025 | $119,109 |
| Aptar Inc. | Senior Manager, Beverage Market, NA & Latam | Lincolnton, NC | 06/24/2025 | $165,000 |
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