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The differences between senior planning analysts and senior marketing analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a senior planning analyst, becoming a senior marketing analyst takes usually requires 4-6 years. Additionally, a senior marketing analyst has an average salary of $83,321, which is higher than the $79,238 average annual salary of a senior planning analyst.
The top three skills for a senior planning analyst include powerpoint, project management and SR. The most important skills for a senior marketing analyst are tableau, digital marketing, and SQL.
| Senior Planning Analyst | Senior Marketing Analyst | |
| Yearly salary | $79,238 | $83,321 |
| Hourly rate | $38.10 | $40.06 |
| Growth rate | 11% | 19% |
| Number of jobs | 84,455 | 110,012 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Average age | 44 | 37 |
| Years of experience | 4 | 6 |
A senior planning analyst specializes in developing business plans and marketing strategies to raise brand awareness and improve business operations. Their responsibilities typically revolve around performing market research and analysis to identify new business opportunities and company needs, determining the strengths and weaknesses of existing processes to find areas needing improvement, analyzing data, and recommending solutions to optimize business procedures. Furthermore, as a senior planning analyst, it is essential to lead and serve as a mentor to junior analysts in the joint effort to reach goals, all while implementing the company's policies and regulations.
A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.
Senior planning analysts and senior marketing analysts have different pay scales, as shown below.
| Senior Planning Analyst | Senior Marketing Analyst | |
| Average salary | $79,238 | $83,321 |
| Salary range | Between $61,000 And $102,000 | Between $63,000 And $109,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | New Jersey | Washington |
| Best paying company | Citi | Credit Karma |
| Best paying industry | Retail | Finance |
There are a few differences between a senior planning analyst and a senior marketing analyst in terms of educational background:
| Senior Planning Analyst | Senior Marketing Analyst | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between senior planning analysts' and senior marketing analysts' demographics:
| Senior Planning Analyst | Senior Marketing Analyst | |
| Average age | 44 | 37 |
| Gender ratio | Male, 59.0% Female, 41.0% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 8.1% Unknown, 4.5% Hispanic or Latino, 8.9% Asian, 13.3% White, 64.9% American Indian and Alaska Native, 0.2% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 12% | 10% |