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The differences between visual merchandisers and retail sales merchandisers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a retail sales merchandiser has an average salary of $39,721, which is higher than the $38,037 average annual salary of a visual merchandiser.
The top three skills for a visual merchandiser include customer service, ladders and sales floor. The most important skills for a retail sales merchandiser are customer service, POS, and working independently.
| Visual Merchandiser | Retail Sales Merchandiser | |
| Yearly salary | $38,037 | $39,721 |
| Hourly rate | $18.29 | $19.10 |
| Growth rate | 10% | 4% |
| Number of jobs | 74,351 | 155,213 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 57% | Bachelor's Degree, 54% |
| Average age | 40 | 40 |
| Years of experience | - | - |
A visual merchandiser is responsible for arranging product displays at retail outlets, attracting customers to purchase the items. Visual merchandisers should be updated with the latest trends in the market to prioritize retail displays and floor plans. They must also be knowledgeable on product information to assist customers with their inquiries and concerns. Visual merchandisers should be creative in setting up the uniformity of the store's visuals within the budget goals. The designs must be appealing enough to drive the customers around the premises, potentially generating revenues and increasing profitability.
Retail sales merchandisers are employees who are responsible for promoting and selling goods or services to customers for a retail store. These merchandisers are required to maintain a proper level of stock while ensuring that merchandise is displayed appropriately with proper signage. They must execute special promotional campaigns of their products or services that are created to boost their sales volume. Retail store merchandisers must also resolve issues that may arise after internal audits while training employees to be aware of their products so that they can recommend them to customers.
Visual merchandisers and retail sales merchandisers have different pay scales, as shown below.
| Visual Merchandiser | Retail Sales Merchandiser | |
| Average salary | $38,037 | $39,721 |
| Salary range | Between $27,000 And $53,000 | Between $19,000 And $79,000 |
| Highest paying City | New York, NY | - |
| Highest paying state | New York | - |
| Best paying company | RH | - |
| Best paying industry | Retail | - |
There are a few differences between a visual merchandiser and a retail sales merchandiser in terms of educational background:
| Visual Merchandiser | Retail Sales Merchandiser | |
| Most common degree | Bachelor's Degree, 57% | Bachelor's Degree, 54% |
| Most common major | Specialized Sales And Merchandising | Business |
| Most common college | - | - |
Here are the differences between visual merchandisers' and retail sales merchandisers' demographics:
| Visual Merchandiser | Retail Sales Merchandiser | |
| Average age | 40 | 40 |
| Gender ratio | Male, 27.3% Female, 72.7% | Male, 42.4% Female, 57.6% |
| Race ratio | Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5% | Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 17% | 17% |