Web content producer vs content manager

The differences between web content producers and content managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-12 months to become a web content producer, becoming a content manager takes usually requires 8-10 years. Additionally, a content manager has an average salary of $75,124, which is higher than the $58,604 average annual salary of a web content producer.

The top three skills for a web content producer include web content, wordpress and HTML. The most important skills for a content manager are digital marketing, content strategy, and content creation.

Web content producer vs content manager overview

	Web Content Producer	Content Manager
Yearly salary	$58,604	$75,124
Hourly rate	$28.18	$36.12
Growth rate	8%	10%
Number of jobs	22,768	108,058
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 82%	Bachelor's Degree, 77%
Average age	40	39
Years of experience	12	10

Web content producer vs content manager salary

Web content producers and content managers have different pay scales, as shown below.

	Web Content Producer	Content Manager
Average salary	$58,604	$75,124
Salary range	Between $43,000 And $79,000	Between $50,000 And $111,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	Washington
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between web content producer and content manager education

There are a few differences between a web content producer and a content manager in terms of educational background:

	Web Content Producer	Content Manager
Most common degree	Bachelor's Degree, 82%	Bachelor's Degree, 77%
Most common major	Journalism	English
Most common college	Massachusetts Institute of Technology	University of Georgia

Web content producer vs content manager demographics

Here are the differences between web content producers' and content managers' demographics:

	Web Content Producer	Content Manager
Average age	40	39
Gender ratio	Male, 52.1% Female, 47.9%	Male, 49.1% Female, 50.9%
Race ratio	Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.6% Asian, 6.4% White, 65.3% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	14%	10%

Differences between web content producer and content manager duties and responsibilities

Web content producer example responsibilities.

Manage weekly marketing email blasts through Disney's internal QA and approvals process.
Manage inter-departmental requirements and website QA processes.
Create web-ready content leveraging CMS and HTML templates, write HTML and CSS in some cases.
Used custom HTML/ CSS coding as needed.
Altered/Tweak templates for new sites using HTML and XML coding.
Build long-form content in Wordpress; create custom layouts for each story

Content manager example responsibilities.

Manage social media, blogging, SEO strategy, and outreach.
Assign stories to freelancers and manage that editorial process, including optimizing original content for SEO.
Manage, coordinate, and confirm all content updates in the content management system including UI messaging and user assistance.
Manage social media marketing, including Instagram
Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
Web management responsibilities include WordPress and basic HTML.

Web content producer vs content manager skills

Common web content producer skills

Web Content, 13%
WordPress, 9%
HTML, 8%
Video Content, 7%
CSS, 6%
Digital Content, 5%

Common content manager skills

Digital Marketing, 9%
Content Strategy, 7%
Content Creation, 6%
Project Management, 6%
Web Content, 6%
Content Development, 4%

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Web Content Producer
Web Content Producer vs Content Manager

Updated January 8, 2025

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