Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between web content writers and content specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a web content writer, becoming a content specialist takes usually requires 4-6 years. Additionally, a content specialist has an average salary of $66,018, which is higher than the $54,169 average annual salary of a web content writer.
The top three skills for a web content writer include search engine optimization, HTML and content writing. The most important skills for a content specialist are customer service, digital marketing, and wordpress.
| Web Content Writer | Content Specialist | |
| Yearly salary | $54,169 | $66,018 |
| Hourly rate | $26.04 | $31.74 |
| Growth rate | 13% | 19% |
| Number of jobs | 25,482 | 40,346 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 4 | 6 |
As the name entails, the job of a website content writer is to produce or write relevant web content. Your duties and responsibilities may include checking for high-performing and relevant keywords, creating or copy editing to keep the reader informed and to promote a company's product or service, and producing engaging content that will attract visitors and keep on browsing the website. In addition, you will be responsible for creating useful and unique content aimed at the readers and not just for search engines.
A content specialist's role is to create strategies in developing captivating and engaging content to boost brand awareness and interest in a company. Their responsibilities revolve around conducting research and analysis of marketing conditions to identify new opportunities, keeping abreast of the latest trends, producing presentations and progress reports, and creating content through various mediums such as social media and print materials. Furthermore, it is essential to coordinate with managers and other content creators, all while adhering to the company's policies and standards.
Web content writers and content specialists have different pay scales, as shown below.
| Web Content Writer | Content Specialist | |
| Average salary | $54,169 | $66,018 |
| Salary range | Between $38,000 And $75,000 | Between $52,000 And $83,000 |
| Highest paying City | Hoboken, NJ | San Francisco, CA |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | Zoro | Meta |
| Best paying industry | Technology | Health Care |
There are a few differences between a web content writer and a content specialist in terms of educational background:
| Web Content Writer | Content Specialist | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 76% |
| Most common major | English | Communication |
| Most common college | Massachusetts Institute of Technology | University of Georgia |
Here are the differences between web content writers' and content specialists' demographics:
| Web Content Writer | Content Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 39.0% Female, 61.0% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 7.3% Unknown, 6.7% Hispanic or Latino, 13.5% Asian, 11.3% White, 60.8% American Indian and Alaska Native, 0.4% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 9% | 10% |