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Web content writer vs content writer

The differences between web content writers and content writers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a web content writer, becoming a content writer takes usually requires 1-2 years. Additionally, a content writer has an average salary of $58,918, which is higher than the $54,169 average annual salary of a web content writer.

The top three skills for a web content writer include search engine optimization, HTML and content writing. The most important skills for a content writer are digital marketing, wordpress, and web content.

Web content writer vs content writer overview

Web Content WriterContent Writer
Yearly salary$54,169$58,918
Hourly rate$26.04$28.33
Growth rate13%4%
Number of jobs25,48219,621
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 77%
Average age3742
Years of experience42

What does a web content writer do?

As the name entails, the job of a website content writer is to produce or write relevant web content. Your duties and responsibilities may include checking for high-performing and relevant keywords, creating or copy editing to keep the reader informed and to promote a company's product or service, and producing engaging content that will attract visitors and keep on browsing the website. In addition, you will be responsible for creating useful and unique content aimed at the readers and not just for search engines.

What does a content writer do?

The job of content writers is to create the best possible written or visual content ranging from blog posts to press releases. They produce the content for various types of websites, including social networks, news aggregators, and e-commerce sites. The job of content writers is not limited to writing, but also ensuring that the content connects or is relevant to the website pages. They are expected to set the tone of the website and revise the content upon customers' or clients' requests. They are also responsible for assisting in the creation of style guides.

Web content writer vs content writer salary

Web content writers and content writers have different pay scales, as shown below.

Web Content WriterContent Writer
Average salary$54,169$58,918
Salary rangeBetween $38,000 And $75,000Between $40,000 And $84,000
Highest paying CityHoboken, NJSan Francisco, CA
Highest paying stateNew JerseyCalifornia
Best paying companyZoroCisco
Best paying industryTechnologyFinance

Differences between web content writer and content writer education

There are a few differences between a web content writer and a content writer in terms of educational background:

Web Content WriterContent Writer
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 77%
Most common majorEnglishEnglish
Most common collegeMassachusetts Institute of TechnologyMassachusetts Institute of Technology

Web content writer vs content writer demographics

Here are the differences between web content writers' and content writers' demographics:

Web Content WriterContent Writer
Average age3742
Gender ratioMale, 39.0% Female, 61.0%Male, 39.8% Female, 60.2%
Race ratioBlack or African American, 7.3% Unknown, 6.7% Hispanic or Latino, 13.5% Asian, 11.3% White, 60.8% American Indian and Alaska Native, 0.4%Black or African American, 6.0% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.2% American Indian and Alaska Native, 0.4%
LGBT Percentage9%16%

Differences between web content writer and content writer duties and responsibilities

Web content writer example responsibilities.

  • Manage blog publishing calendar using SharePoint.
  • Freelance copywriting, articles, guides and brochure work.
  • Administer QA testing for project/platform releases, site launches and product listings.
  • Craft web content, including website copy and Facebook page posts, for sprinkler company.
  • Research companies' and industries to obtain industry trends and gather consumer focuse keywords for copywriting.
  • Develop and maintain an ongoing QA process to ensure data accuracy relate to content and product launches.
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Content writer example responsibilities.

  • Implement and manage Salesforce and Marketo for client to establish lead nurturing campaigns.
  • Maintain guest blogging strategy and policies to achieve a consistently diverse authorship and to grow readership.
  • Manage the editorial production of the pamphlets, brochures and graphic material to target worldwide audiences including china.
  • Manage proposal process from RFP (request for proposal) receipt to writing and editing various contributions to final RFP submission.
  • Collaborate with overseas team and manage documents using SharePoint to conceptualize and generate new marketing content.
  • Produce a wide array of literature ranging from poetry to short stories.
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Web content writer vs content writer skills

Common web content writer skills
  • Search Engine Optimization, 8%
  • HTML, 7%
  • Content Writing, 5%
  • Proofreading, 5%
  • Digital Content, 4%
  • CSS, 4%
Common content writer skills
  • Digital Marketing, 10%
  • WordPress, 9%
  • Web Content, 6%
  • Blog Posts, 6%
  • Digital Content, 3%
  • Content Marketing, 3%

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