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American Girl main competitors are Vudu, Mattel, and Hasbro.
Competitor Summary. See how American Girl compares to its main competitors:
| Company | Founding date | Zippia score | Headquarters | # of Locations | Revenue | Employees |
|---|---|---|---|---|---|---|
| 1986 | 4.2 | Middleton, WI | 2 | $57.0M | 1,158 | |
| 1923 | 4.3 | Pawtucket, RI | 28 | $4.1B | 5,600 | |
| 1930 | 4.6 | East Aurora, NY | 2 | $1.1B | 5,000 | |
| 1945 | 4.5 | El Segundo, CA | 4 | $5.4B | 32,100 | |
| 1901 | 4.5 | Seattle, WA | 11 | $15.0B | 74,000 | |
| 2004 | 4.5 | Sunnyvale, CA | 1 | - | 180 | |
| 1862 | 4.2 | New York, NY | 1 | $33.0M | 149 | |
| 1977 | 4.4 | Pittsburgh, PA | 1 | $5.3B | 37,000 | |
| 1986 | 4.4 | Framingham, MA | 16 | $18.2B | 75,000 | |
| 1962 | 4.4 | Menomonee Falls, WI | 4 | $16.2B | 110,000 | |
| 1968 | 4.4 | New York, NY | 1 | $78.5M | 200 | |
| 1967 | 4.3 | Little Canada, MN | 2 | $263.0M | 1,000 | |
| 1977 | 4.0 | Jacksonville, FL | 1 | $10.0M | 33 | |
| 1957 | 4.3 | Alpharetta, GA | 1 | $330.0M | 1,252 | |
| 1948 | 4.8 | Wayne, NJ | 1 | $11.5B | 64,000 | |
| 1980 | 4.5 | Minneapolis, MN | 3 | $237.5M | 3,000 | |
| 1964 | 4.6 | Cincinnati, OH | 7 | $1.4B | 3,780 | |
| 2014 | 4.3 | New York, NY | 1 | - | 150 | |
| 1971 | 4.2 | Oklahoma City, OK | 11 | $62.6M | 202 | |
AMMEX.com | 1988 | 3.8 | Kent, WA | 1 | $276.0M | 20 |
Khoury, Inc. | - | 3.7 | Kingsford, MI | 1 | $230,000 | 5 |
Rate how well American Girl differentiates itself from its competitors.
| Company | Highest salary | Hourly salary |
|---|---|---|
American Girl | $36,445 | $17.52 |
Room & Board | $39,246 | $18.87 |
Vudu | $38,984 | $18.74 |
FAO Schwarz | $38,314 | $18.42 |
Staples | $38,138 | $18.34 |
American Eagle Outfitters | $37,859 | $18.20 |
Mattel | $36,861 | $17.72 |
Nordstrom | $35,368 | $17.00 |
Kohl's | $35,314 | $16.98 |
The Honey Baked Ham Company | $34,054 | $16.37 |
The Hillman Group | $33,528 | $16.12 |
Khoury, Inc. | $33,299 | $16.01 |
The Dodo | $33,088 | $15.91 |
New York Magazine | $33,021 | $15.88 |
Sally Dark Rides | $33,001 | $15.87 |
Hasbro | $32,844 | $15.79 |
Slumberland Furniture | $32,806 | $15.77 |
AMMEX.com | $32,569 | $15.66 |
Bob Mills Furniture | $32,390 | $15.57 |
Fisher-Price | $31,971 | $15.37 |
Do you work at American Girl?
Is American Girl able to compete effectively with similar companies?
| Job title | Male | Female |
|---|---|---|
| Kohl's | 33% | 67% |
| Nordstrom | 34% | 66% |
| American Eagle Outfitters | 38% | 62% |
| Mattel | 52% | 48% |
| Hasbro | 54% | 46% |
| American Girl | - | - |