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American Girl main competitors are Vudu, Mattel, and Hasbro.

Competitor Summary. See how American Girl compares to its main competitors:

  • Kohl's has the most employees (110,000).
  • Employees at Vudu earn more than most of the competitors, with an average yearly salary of $67,887.
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American Girl vs competitors

CompanyFounding dateZippia scoreHeadquarters# of LocationsRevenueEmployees
1986
4.2
Middleton, WI2$57.0M1,158
1923
4.3
Pawtucket, RI28$4.1B5,600
1930
4.6
East Aurora, NY2$1.1B5,000
1945
4.5
El Segundo, CA4$5.4B32,100
1901
4.5
Seattle, WA11$15.0B74,000
2004
4.5
Sunnyvale, CA1-180
1862
4.2
New York, NY1$33.0M149
1977
4.4
Pittsburgh, PA1$5.3B37,000
1986
4.4
Framingham, MA16$18.2B75,000
1962
4.4
Menomonee Falls, WI4$16.2B110,000
1968
4.4
New York, NY1$78.5M200
1967
4.3
Little Canada, MN2$263.0M1,000
1977
4.0
Jacksonville, FL1$10.0M33
1957
4.3
Alpharetta, GA1$330.0M1,252
1948
4.8
Wayne, NJ1$11.5B64,000
1980
4.5
Minneapolis, MN3$237.5M3,000
1964
4.6
Cincinnati, OH7$1.4B3,780
2014
4.3
New York, NY1-150
1971
4.2
Oklahoma City, OK11$62.6M202
AMMEX.com
1988
3.8
Kent, WA1$276.0M20
Khoury, Inc.
-
3.7
Kingsford, MI1$230,0005

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American Girl salaries vs competitors

Among American Girl competitors, employees at Vudu earn the most with an average yearly salary of $67,887.

Compare American Girl salaries vs competitors

CompanyAverage salaryHourly salarySalary score
American Girl
$34,200$16.44-
Hasbro
$61,077$29.36-
Fisher-Price
$53,889$25.91-
Mattel
$65,514$31.50-
Nordstrom
$33,810$16.25-
Vudu
$67,887$32.64-

Compare American Girl job title salaries vs competitors

CompanyHighest salaryHourly salary
American Girl
$36,445$17.52
Room & Board
$39,246$18.87
Vudu
$38,984$18.74
FAO Schwarz
$38,314$18.42
Staples
$38,138$18.34
American Eagle Outfitters
$37,859$18.20
Mattel
$36,861$17.72
Nordstrom
$35,368$17.00
Kohl's
$35,314$16.98
The Honey Baked Ham Company
$34,054$16.37
The Hillman Group
$33,528$16.12
Khoury, Inc.
$33,299$16.01
The Dodo
$33,088$15.91
New York Magazine
$33,021$15.88
Sally Dark Rides
$33,001$15.87
Hasbro
$32,844$15.79
Slumberland Furniture
$32,806$15.77
AMMEX.com
$32,569$15.66
Bob Mills Furniture
$32,390$15.57
Fisher-Price
$31,971$15.37

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American Girl demographics vs competitors

Compare gender at American Girl vs competitors

Job titleMaleFemale
Kohl's33%67%
Nordstrom34%66%
American Eagle Outfitters38%62%
Mattel52%48%
Hasbro54%46%
American Girl--

Compare race at American Girl vs competitors

CompanyWhiteHispanic or LatinoBlack or African AmericanAsianUnknownDiversity score
60%19%11%6%3%
9.6
65%16%7%8%3%
9.5
62%17%11%6%3%
9.8
52%24%8%11%4%
9.6
58%19%10%8%5%
9.7
61%17%11%7%4%
9.9

American Girl and similar companies CEOs

CEOBio
Jay L. Schottenstein
American Eagle Outfitters

Jay Schottenstein is an influential retail entrepreneur with a deep commitment to philanthropy. As a leader in the retail industry, he oversees a network of public and privately held businesses across various categories. Mr. Schottenstein is Chairman and CEO of American Eagle Outfitters (NYSE:AEO), Chairman and CEO of American Signature, Executive Chairman of Designer Brands (NYSE:DBI), Chairman, President, and CEO of Schottenstein Stores Corporation & Schottenstein Property Group, Chairman and CEO of SB360 Capital Partners, among others. He also holds board positions at American Eagle Outfitters, Designer Brands, Albertsons Companies and a number of philanthropic and educational organizations. Mr. Schottenstein developed a keen understanding of business at an early age, fueled by the entrepreneurial spirit of his grandfather, Ephraim Schottenstein. Ephraim and Anna Schottenstein opened Columbus, Ohio-based E.L. Schottenstein Department Stores in 1917 where Jay later learned the family business from his father, Jerome Schottenstein. His first leadership role was in 1976 as a store manager in the family furniture business, Value City Furniture. In 1984, Mr. Schottenstein assumed an executive role in the family’s Value City Department Stores, now Designer Brands. Following the death of his father in 1992, Jay rose to lead the retail empire and continues to build on the Schottenstein family legacy. Mr. Schottenstein is passionate about giving back to the communities where he and his family live and where his businesses have a footprint. Together with his wife, Jeanie Schottenstein, he developed the Jay and Jeanie Schottenstein Family Foundation to support local, national and global charitable and educational organizations. He was instrumental in founding The Jay and Jeanie Schottenstein Prize in Cardiovascular Sciences at the Ohio State University to provide national and international recognition to those at the forefront of cardiovascular sciences. The Schottenstein family is consistently recognized for their incredible philanthropic efforts. In 2009, Lebron James nominated Mr. Schottenstein for the Time 100, the magazine’s annual list of the world’s most influential people. In 2010, the American Red Cross of Central Ohio honored the Schottensteins with the Humanitarian of the Year Award for their commitment to improving the Columbus community. In 2016, Mr. Schottenstein was honored with the T. Kenyon Holly Award for his outstanding humanitarian achievement by the Two Ten Footwear Foundation. The Schottensteins were also honored in 2019 by the Juvenile Diabetes Research Foundation for their long-standing support.

Brian Goldner
Hasbro

Brian Goldner (born April 21, 1963) is an American business chief executive and film producer. He is the chief executive officer of the American toy and media company Hasbro.

Michelle D. Gass
Kohl's

Michelle D. Gass (Petkers) is an American businesswoman who currently serves as the CEO and Director of Kohl's Corporation, a position she has held since May 2018.

Ynon Kreiz
Mattel

Ynon Kreiz (Hebrew: ינון קרייז; born 1965) is an American-Israeli businessman and current CEO of Mattel. He served as Chairman and CEO of Fox Kids Europe from 1997-2002, Chairman and CEO of television and digital production company Endemol from 2008 to 2011, and as Chairman, CEO and President of web video network Maker Studios, Inc. from 2012 to 2016.

Erik B. Nordstrom
Nordstrom

John A. Lederer
Staples

John D. Gabbert
Room & Board

Douglas J. Cahill
The Hillman Group

James Dinkins (Jim)
The Honey Baked Ham Company

James L. “Jim” Dinkins is Senior Vice President of The Coca-Cola Company and President, Coca-Cola North America (CCNA). Previously, he served as President of the Minute Maid Business Unit and Chief Retail Sales Officer for CCNA. Dinkins joined The Coca-Cola Company in 1988. He gained diverse experience working in a variety of areas, including senior sales, marketing, operations, strategic planning, sports marketing, franchise leadership and general management.

Kelvin Owens
Toys"R"Us

Kelvin Owens is a Chief Executive Officer at Toys 'R' Us and is based in Washington D.C. Metro Area. He studied at New York University between 1985 and 1989.

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