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This question is about what a senior copywriter does.
Copywriting vs. Content Writing
Copywriting is a profession and style of writing that is meant to persuade. In contrast, content writing is a profession and style of writing that is meant to educate or entertain.
Copywriting is utilized mainly in advertising. Its goal is to sell a specific brand, product, or idea. The main objective of copywriting is to persuade a certain demographic or people at large. Copywriting generally consists of short-form writing such as product taglines, copy for advertisements, slogans, and landing page content.
Content writing is a form of writing that seeks to inform, educate, instruct, or entertain its readers. Content writing generally consists of long-form writing. Examples of content writing are articles, blogs, email newsletters, white papers, reports, and e-books. SEO is an essential component of most good content writing. Above all, content writing's main objective is to inform an audience.
Here are the key differences between copywriting and content writing:
| Copywriting is meant to persuade and sell to a target audience. | Content writing is meant to inform, educate, instruct, or entertain an audience. |
| Copywriting is mostly utilized in the advertising industry. | Content writing is done in a variety of industries. |
| Copywriting is typically done in short form. | Content writing is typically done in long form. |
| Examples of copywriting include advertisements, slogans, taglines, and landing page content. | Content writing examples are articles, blogs, email newsletters, white papers, reports, and e-books. |
| The average salary of a copywriter is $57,609 per year. | The average salary of a content writer is $50,068 per year. |
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