How do you put brand manager on a resume?

Accordingly, brand managers need to be innovative problem solvers with strong interpersonal skills and a pulse on market trends.

Employers use applicant tracking system (ATS) software to pre-screen candidate applications. ATS software scans for these specific skills for brand manager roles. If your resume doesn't include them, you may not make the cut.

When including a brand manager position in the experience section of your resume, you should highlight these skills, being as specific as possible. The key here is: Show, don't tell.

For example, rather than simply stating you are innovative, list a new marketing strategy you developed and include specific metrics that demonstrate the measure's success. This also serves to highlight your ability to conduct market research.

You also want to include specific software utilized in your role as a brand manager, like Brandfolder or Beam - especially if they are listed in the job posting for which you are applying.