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This question is about brand manager resumes.
How do you write branding experience on a resume?
You can write branding experience on a resume in the experience section, but you can also include it in the skills section.
Branding experience typically includes positions like a brand designer and brand manager but can also include internships and volunteer work.
Employers use applicant tracking system (ATS) software which pre-screens candidate applications for specific verbiage and appropriate formatting. An otherwise strong candidate could be prevented from ever making it to a hiring manager if their application materials are not ATS-friendly.
Branding professionals are expected to be innovative problem solvers with strong interpersonal skills, leadership skills, and a pulse on market trends. You want to highlight these skills under the job description for your branding experience.
When describing your branding experience, you want to start each sentence with an action word and continue with quantifiable achievements, including field-specific wording. Did you increase organic engagement? By how much?. You should state all of this.
You can also include your branding experience in the skills sections of your resume, listing specific software you have experience with, like Adobe or Hootsuite.
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