How does Nerdwallet make money?

Nerdwallet makes money from affiliate commissions. This is the primary source of revenue generation for the company. Affiliate commissions are linked to affiliate marketing in which the services or products of a business are displayed on a site, in this case NerdWallet, thus giving NerdWallet any commissions on sales linked to its site.

NerdWallet partners with many financial companies, such as credit card companies and banks that offer personal loans. These companies pay NerdWallet a commission every time a person signs up via a link through its website. Every sign-up on NerdWallet results in a commission paid by the financial services company to NerdWallet.