How much does Allstate spend on advertising?

Allstate spends between 1% to 3% of their total revenue on advertising. In 2021, for example, Allstate spent a whopping $1.3 billion on advertising, but had a revenue that year of $50 billion. Allstate primarily focuses its advertising efforts on television, online video streaming, and social media using memorable characters such as in the "Mayhem' campaign.

One reason behind Allstate's substantial advertising expenditure is the intense competition within the insurance market. With numerous insurance providers vying for attention, Allstate recognizes the need to stand out from the crowd and capture market share. By allocating a significant budget to advertising, they can establish themselves as a trusted and reliable choice.