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How to promote TikTok videos

By Zippia Team - Feb. 1, 2023

To promote TikTok videos, you need to use the Promote tool on TikTok. You can navigate to the Promote tool in three different ways - from your Creator tools, straight from a TikTok video you want to promote, and on a Business Account from your Business Suite. Here Are the steps with each option:

  • Navigate from your Creator tools

    1. Open the TikTok app. Select Profile on the bottom right of the screen. This takes you to your profile.

    2. Select the 3-line icon in the top right of the screen. This takes you to settings.

    3. Select Creator tools. Then select Promote.

  • Navigate straight from a TikTok video you want to promote

    1. Record the TikTok video you want to promote.

    2. From the video you want to promote, select (...) on the right of the screen.

    3. Select Promote.

  • Navigate from your business account, from the Business Suite

    1. Go to your Profile. Select the 3-line icon in the top right of the screen. This takes you to settings.

    2. Then select Business Suite.

    3. Select Promote.

  • How to promote TikTok videos

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