How to promote your Etsy shop

To promote your Etsy shop, execute market research, market your Etsy shop via social media, and promote your Etsy shop with a business website. Here are some details on these ways and others you can use to promote your Etsy shop:

• Execute market research

You first need to do market research on other Etsy businesses. This means finding out your specific consumer base online, as well as any competitors that may exist. This information will be extremely helpful in coming up with the proper marketing for your particular Etsy shop. Here are some specific things to research:

• Competitors

• Competitor pricing

• Competitor advertising and branding

• Target consumers for competitors

• Reviews of your competitors products

Another effective strategy to learn about Esy competitors is to engage with their customers. Here you can get information on what they are doing right and what they are doing wrong, and at the same time you'll be doing customer research. This will be of value when deciding on marketing strategies. Reach out to consumers via social media.

• Market your Etsy shop via social media

Make use of all of the internet tools at your disposal to market your business. Social media is an extremely effective marketing tool for your business. You should create social media accounts for your Etsy business and try to gain friends and followers.

You can post about your services and pricing, as well as show actual pictures of your products, and concise product descriptions. Having a large social media footprint will help you grow your consumer base and generate more revenue for your shop. Unless you also pay for additional online advertisements, this is a free and great way to market your Etsy shop.

• Promote your Etsy shop with a website

Another online resource you need to take advantage of is a website. This is relatively inexpensive, and if you have some extra cash, you can hire a professional to do a solid website design for your Etsy business.

Your website should include:

• Your pricing

• Contact information

• Customer testimonies about your products

• An "about" section for you as the shop owner, your personal journey and how it relates to your products

Make sure your social media business accounts link to your website and vice versa. You should also create a section of your website where consumers can be redirected to your Etsy page. If you can enlist social media influencers to market your products, this can also have a considerable positive effect on the amount of sales your business makes.

• Select additional channels to sell your Etsy products

You want to be able to make sales through several different channels, not just exclusively on your Etsy. Examples of good additional sales channels include:

Doing this will increase your business' exposure online, which in turn will result in more promotion of your Etsy shop, and ultimately more sales.