This question is about what a chief marketing officer does.

What does CMO mean?

By Zippia Team - Nov. 16, 2022

CMO means Chief Marketing Officer. A CMO of a company or corporation is the top executive in charge of that entity's marketing strategy.

CMOs manage and direct marketing departments at large companies or corporations. They also might oversee other related departments as well. Sometimes CMOs hold additional job titles at an organization, such as Vice President of Marketing, Executive Vice President, and other senior executive titles.

A CMO's primary concern is to increase profits from sales of products or services by employing marketing strategies and techniques. CMOs tend to be in charge of the following aspects of a company:

Marketing
Marketing communications
Brand identity
Brand management
Product marketing
Distribution channel management
Product or service pricing
Customer service

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