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This question is about what a chief marketing officer does.
What is a CMO dashboard?
A CMO dashboard is a computerized application that allows chief marketing executives (CMOs) to keep track of marketing investments and their progress.
A CMO dashboard allows you to combine data from various sources and present the key performance indicators (KPIs) your marketing team or department is interested in.
It is a streamlined application much faster than older methods, such as plugging in data and numbers on Microsoft Excel. It gathers and updates all relevant data every day.
Utilizing a CMO dashboard makes a chief marketing officer and their team's jobs much easier. It makes keeping track of key metrics easier and quicker and allows you to do this all within one application.
CMO dashboards boast the feature of having a KPI dashboard with all of a marketing team's digital marketing analytics in one place. Users can see everything from web analytics to social media marketing in the same dashboard.
Critical reports are automatically updated and sent to a CMO's inbox every day, week, and month.
Here are some of the KPI features of a CMO dashboard:
Revenue by source
Cost and Revenue
Conversion rate
Return on investment
And here are some of the top CMO dashboard metrics:
Google Analytics referral traffic
Google Analytics total visits
Cost per click (CPC)
Total Google Ads conversions
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