This question is about what a chief marketing officer does.

What is a CMO in biotech?

By Zippia Team - Dec. 9, 2022

A CMO in biotech is a Chief Marketing Officer. This is the most senior-level position a marketing professional can obtain in the biotech industry.

A CMO in biotech is responsible for overseeing all marketing departments, strategies, methods, campaigns, and any other marketing initiatives. This includes marketing pharmaceutical drugs, medical equipment, and other medical-related technology.

Another executive role that holds the same acronym as CMO in the biotech industry is the Chief Medical Officer (CMO).

Typically, a chief medical officer in biotech oversees and sets a company's strategy and direction concerning the clinical development of its drug prototypes, diagnostics, or other medically-related technologies.

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