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This question is about what a chief marketing officer does.
What is a CMO in pharma called?
A CMO in pharma is called a Chief Marketing Officer, Executive Vice President of Marketing, or Director of Marketing.
CMOs manage and direct marketing departments at large pharmaceutical companies and corporations. They also might oversee other related departments. Sometimes CMOs hold additional job titles at an organization, such as Vice President of Marketing, Executive Vice President, or other senior executive titles.
The United States, New Zealand, and a few other countries allow pharmaceutical companies to market their products via commercials and advertisements. Meaning marketing positions at all levels can only be found in companies that provide products and services to these specific markets.
A Chief Marketing Officer's primary concern is to increase profits from sales of products or services by employing marketing strategies and techniques. CMOs tend to be in charge of the following aspects of a company:
Marketing
Marketing communications
Brand identity
Brand management
Product Marketing
Distribution channel management
Product and/or service pricing
Customer service
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