This question is about what a chief marketing officer does.

What is a fractional CMO?

By Zippia Team - Nov. 16, 2022

A fractional CMO is a Chief Marketing Officer (CMO) who is under contract and retained on a part-time basis to provide a company or business with executive marketing strategies, and leadership.

A fractional CMO is a great opportunity for growing businesses and companies that want expert-level guidance on strategic marketing, but are not in the position to hire a full-time CMO. There is a high demand currently for fractional CMO leadership.

There are also several different models of this practice, including fractional CMOs that offer short-term or interim leadership, while others might provide more sustained long-term leadership that seeks to integrate every element of a company's market team, program, and strategies.

$What is a fractional CMO?$

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