What is a territory manager in sales?

Question

Zippia Team · Accepted Answer

A territory manager in sales is a sales professional who oversees the daily sales operations of sales representatives that are assigned to a particular geographical area. They train sales employees, develop effective sales strategies, and ensure that sales quotas for an assigned territory are met.

Territory managers in sales are target-oriented and experienced professionals who manage the sales representatives of assigned territory and ensure that sales targets are achieved.

The extent of a territory sales manager's role leans heavily on the nature of their business, size of their teams, and structure of their sales organization. There is no definitive standard for what territory should look like or how much ground it should cover, so the roles that a territory sales manager takes on will vary.

The territory manager in sales takes on responsibilities that include recruiting sales representatives as needed, identifying unmet customer needs, and regularly submitting sales reports to the sales director.

They also take time to travel throughout an assigned territory to train and guide company sales representatives and to maintain solid working relationships with customers by ensuring that their needs are met and resolving complaints in a timely manner.

To be successful as a territory manager in sales, a person should be able to work in a fast-paced environment and exercise strong leadership skills. Ultimately, an exceptional territory sales manager should demonstrate excellent communication, problem-solving, and customer service skills at all times.