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What is a woke company?

By Zippia Team - Nov. 16, 2022

A woke company is defined as a business organization that has embraced progressive causes and often implements them in terms of company policies.

Topics that might get emphasized, promoted, or even inform policy at a woke company include:

Race
Gender
Transgender issues
Women's rights
Minority groups

Some companies have been criticized for this practice, as it can be viewed by some as an empty gesture that is just meant to signal virtue to consumers and is only thought of to be a profit ploy, rather than a genuine belief.

Many woke companies have also participated in cancel culture. An example of this is when an employee of a woke company makes what is deemed to be an insensitive or prejudiced public remark, and as a result, that employee is terminated by the woke company.

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