What is the career path for a brand manager?

• Marketing

• Business

• Communications

The brand manager career path involves many skills involving marketing, brand promotion, and management. Most brand managers have experience with these types of tasks:

• Implementing a variety of brand strategies to build brand equity and value

• Continued assessment and alignment of a brand to an organization's objectives

• Ensuring that an organization's brand is available and promoted to the public thru different branding strategies

• Online marketing benchmarks

Here are the most common jobs on the brand manager career path, starting with entry-level and junior roles and finishing with senior brand management positions:

• Social media intern

• Assistant brand manager

• Marketing analyst

• Senior brand manager

• Marketing director

Those on the brand manager career path benefit from professional certifications that help to acknowledge their skills and expertise in brand management. Here are some of the top certifications for brand managers:

• Professional Certified Marketer (PCM)

• Certified Manager Certification (CM)

• Certified Sales Professional (CSP)

• Certified Brand Manager (CBM)