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This question is about brand manager resumes.
What skills are required to be a brand manager?
The skills that are required to be a brand manager are business and marketing knowledge, digital literacy, and a few soft skills.
Brand managers are the keyholders of their brand's image. They are responsible for its overall development, management, and maintenance.
Accordingly, brand managers need a basic level of business and marketing knowledge. This knowledge can typically be gained by earning a college degree.
In fact, roughly 90% of all brand managers hold a bachelor's or advanced degree, with business and marketing being the most popular areas of study. Just 2% of all brand managers do not have a college degree.
In addition to basic business and marketing expertise, brand managers also need basic digital literacy. Brand managers need digital literacy to be able to conduct market research and create successful digital marketing campaigns.
The brand manager's greatest strengths arguably lie in their soft skills. Brand managers must be innovative problem solvers, creative collaborators, and digital literacy gurus, all wrapped in one customer-focused leader.
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