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The differences between content producers and video producers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a content producer and a video producer. Additionally, a video producer has an average salary of $58,612, which is higher than the $56,255 average annual salary of a content producer.
The top three skills for a content producer include video content, content production and digital content. The most important skills for a video producer are video production, motion graphics, and youtube.
| Content Producer | Video Producer | |
| Yearly salary | $56,255 | $58,612 |
| Hourly rate | $27.05 | $28.18 |
| Growth rate | 8% | 8% |
| Number of jobs | 16,750 | 10,484 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 77% |
| Average age | 40 | 40 |
| Years of experience | 12 | 12 |
The job of content producers is to write news stories, product descriptions, and blogs for various digital platforms, including websites, email marketing campaigns, and social media posts. These professionals typically create marketing materials, messaging, and other types of online copy that can be utilized to sell or promote products and services and enhance brand awareness. Additional duties that a content producer typically does include brainstorming and writing viral content and feature articles, completing tasks scheduled via a CRM, and copyediting editorial content.
Generally, a video producer manages and coordinates different aspects of the video production process. Video producers establish and develop multimedia content for internal corporate announcement videos, customer stories, and any other business projects. They also create videos for external promotions, product marketing, and recruitment. A bachelor's degree in video production, broadcasting, or film is necessary for this job. Video producers should know about media communication and production. Their skills should include attention to detail, initiative, leadership skills, and acceptance of criticism.
Content producers and video producers have different pay scales, as shown below.
| Content Producer | Video Producer | |
| Average salary | $56,255 | $58,612 |
| Salary range | Between $38,000 And $81,000 | Between $34,000 And $99,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | New York | Nevada |
| Best paying company | Apple | Apple |
| Best paying industry | Start-up | - |
There are a few differences between a content producer and a video producer in terms of educational background:
| Content Producer | Video Producer | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 77% |
| Most common major | Communication | Photography |
| Most common college | Harvard University | Stanford University |
Here are the differences between content producers' and video producers' demographics:
| Content Producer | Video Producer | |
| Average age | 40 | 40 |
| Gender ratio | Male, 60.4% Female, 39.6% | Male, 77.5% Female, 22.5% |
| Race ratio | Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.5% Asian, 6.4% White, 65.6% American Indian and Alaska Native, 0.2% | Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.6% Asian, 6.4% White, 65.3% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 14% | 14% |