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The differences between content strategists and strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a content strategist, becoming a strategist takes usually requires 8-10 years. Additionally, a strategist has an average salary of $104,881, which is higher than the $93,672 average annual salary of a content strategist.
The top three skills for a content strategist include content strategy, digital marketing and digital content. The most important skills for a strategist are project management, customer satisfaction, and powerpoint.
| Content Strategist | Strategist | |
| Yearly salary | $93,672 | $104,881 |
| Hourly rate | $45.03 | $50.42 |
| Growth rate | 13% | 10% |
| Number of jobs | 14,660 | 44,596 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 73% |
| Average age | 37 | 39 |
| Years of experience | 4 | 10 |
A content strategist specializes in creating engaging and captivating content to increase brand awareness and shape company image. One of their responsibilities is to conduct marketing research and analysis to understand the current trends among consumers and determine what kind of strategy would work best with the public. Moreover, a content strategist mainly coordinates with writers and content managers, collaborating with them in developing marketing materials. A content strategist may also perform administrative tasks such as managing schedules, producing progress reports, creating presentations, and maintaining the projects' documentation.
The job of the strategist involves the development and implementation of a strategy. Generally, strategists set goals, identify actions to achieve the objectives, and mobilize resources for the actions. They make functional strategies for businesses and profit improvement. They are considered as the thinkers who develop the course of a project of the business program. The skills necessary for this job include critical thinking, management skills, attention to detail, and leadership skill. They should be equipped with knowledge about business and management.
Content strategists and strategists have different pay scales, as shown below.
| Content Strategist | Strategist | |
| Average salary | $93,672 | $104,881 |
| Salary range | Between $67,000 And $129,000 | Between $62,000 And $176,000 |
| Highest paying City | San Francisco, CA | Hartford, CT |
| Highest paying state | California | Connecticut |
| Best paying company | Meta | The Citadel |
| Best paying industry | Technology | Technology |
There are a few differences between a content strategist and a strategist in terms of educational background:
| Content Strategist | Strategist | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 73% |
| Most common major | English | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between content strategists' and strategists' demographics:
| Content Strategist | Strategist | |
| Average age | 37 | 39 |
| Gender ratio | Male, 44.3% Female, 55.7% | Male, 54.5% Female, 45.5% |
| Race ratio | Black or African American, 7.2% Unknown, 6.7% Hispanic or Latino, 13.3% Asian, 10.6% White, 61.7% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 9% | 10% |