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Digital content producer vs content creator

The differences between digital content producers and content creators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-12 months to become a digital content producer, becoming a content creator takes usually requires 2-4 years. Additionally, a content creator has an average salary of $61,988, which is higher than the $54,971 average annual salary of a digital content producer.

The top three skills for a digital content producer include digital platforms, instagram and facebook. The most important skills for a content creator are content creation, instagram, and digital content.

Digital content producer vs content creator overview

Digital Content ProducerContent Creator
Yearly salary$54,971$61,988
Hourly rate$26.43$29.80
Growth rate8%13%
Number of jobs32,9259,142
Job satisfaction--
Most common degreeBachelor's Degree, 87%Bachelor's Degree, 77%
Average age4037
Years of experience124

What does a digital content producer do?

A digital content producer specializes in developing and designing digital materials for film, television, and advertising. Their responsibilities revolve around meeting with clients to identify their needs, understand their goals, oversee the production and marketing processes, develop concepts and strategies, and coordinate with different teams and departments to ensure the workflow's efficiency and quality. Furthermore, as a producer, it is essential to lead and encourage the team to meet goals and deadlines, all while keeping clients updated with projects' progress.

What does a content creator do?

A content creator is primarily responsible for producing written, verbal, and visual materials that promote products and services to a particular audience. In a company setting, a content creator adheres to managers or senior creators' directives, fact-check and review data, coordinate with other staff such as graphic artists, and participate in developing promotional materials. Moreover, a content creator utilizes social media for brand awareness. They must maintain knowledge of the latest trends, create content that captures the public's interest, and engage with clients, all while adhering to the company's policies and regulations.

Digital content producer vs content creator salary

Digital content producers and content creators have different pay scales, as shown below.

Digital Content ProducerContent Creator
Average salary$54,971$61,988
Salary rangeBetween $36,000 And $83,000Between $38,000 And $99,000
Highest paying CitySan Francisco, CASeattle, WA
Highest paying stateCaliforniaWashington
Best paying companyJPMorgan Chase & Co.Google
Best paying industryProfessionalInternet

Differences between digital content producer and content creator education

There are a few differences between a digital content producer and a content creator in terms of educational background:

Digital Content ProducerContent Creator
Most common degreeBachelor's Degree, 87%Bachelor's Degree, 77%
Most common majorJournalismCommunication
Most common collegeHarvard UniversityHarvard University

Digital content producer vs content creator demographics

Here are the differences between digital content producers' and content creators' demographics:

Digital Content ProducerContent Creator
Average age4037
Gender ratioMale, 55.8% Female, 44.2%Male, 55.7% Female, 44.3%
Race ratioBlack or African American, 8.0% Unknown, 5.6% Hispanic or Latino, 14.8% Asian, 6.4% White, 65.0% American Indian and Alaska Native, 0.2%Black or African American, 7.2% Unknown, 6.7% Hispanic or Latino, 13.3% Asian, 10.7% White, 61.7% American Indian and Alaska Native, 0.4%
LGBT Percentage14%9%

Differences between digital content producer and content creator duties and responsibilities

Digital content producer example responsibilities.

  • Manage on air giveaways and daily advertising metrics
  • Update Facebook and twitter with compelling stories.
  • Edit videos to be upload to YouTube and Facebook.
  • Produce and format videos and photos for e-newsletters, blog, and social media channels (including Facebook and Youtube).
  • Work with plugins, widgets, HTML.
  • Implement third-party social media plugins via JavaScript tags.
  • Show more

Content creator example responsibilities.

  • Manage sales through Etsy and Facebook
  • Manage social media (Facebook & Pinterest).
  • Manage the company website and online store and run the social media platform.
  • Implement strategic SEO techniques to maximize reach and generate views including achieving 100K+ views in two years for one video.
  • Manage blog publishing calendar using SharePoint.
  • Maintain and produce content on social media accounts like Facebook, Instagram, and YouTube.
  • Show more

Digital content producer vs content creator skills

Common digital content producer skills
  • Digital Platforms, 12%
  • Instagram, 7%
  • Facebook, 7%
  • Twitter, 6%
  • HTML, 5%
  • News Stories, 5%
Common content creator skills
  • Content Creation, 6%
  • Instagram, 5%
  • Digital Content, 5%
  • Clips, 4%
  • Digital Marketing, 4%
  • Photography, 4%

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