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The differences between digital content producers and content writers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-12 months to become a digital content producer, becoming a content writer takes usually requires 1-2 years. Additionally, a content writer has an average salary of $58,918, which is higher than the $54,971 average annual salary of a digital content producer.
The top three skills for a digital content producer include digital platforms, instagram and facebook. The most important skills for a content writer are digital marketing, wordpress, and web content.
| Digital Content Producer | Content Writer | |
| Yearly salary | $54,971 | $58,918 |
| Hourly rate | $26.43 | $28.33 |
| Growth rate | 8% | 4% |
| Number of jobs | 32,925 | 19,621 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 87% | Bachelor's Degree, 77% |
| Average age | 40 | 42 |
| Years of experience | 12 | 2 |
A digital content producer specializes in developing and designing digital materials for film, television, and advertising. Their responsibilities revolve around meeting with clients to identify their needs, understand their goals, oversee the production and marketing processes, develop concepts and strategies, and coordinate with different teams and departments to ensure the workflow's efficiency and quality. Furthermore, as a producer, it is essential to lead and encourage the team to meet goals and deadlines, all while keeping clients updated with projects' progress.
The job of content writers is to create the best possible written or visual content ranging from blog posts to press releases. They produce the content for various types of websites, including social networks, news aggregators, and e-commerce sites. The job of content writers is not limited to writing, but also ensuring that the content connects or is relevant to the website pages. They are expected to set the tone of the website and revise the content upon customers' or clients' requests. They are also responsible for assisting in the creation of style guides.
Digital content producers and content writers have different pay scales, as shown below.
| Digital Content Producer | Content Writer | |
| Average salary | $54,971 | $58,918 |
| Salary range | Between $36,000 And $83,000 | Between $40,000 And $84,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | JPMorgan Chase & Co. | Cisco |
| Best paying industry | Professional | Finance |
There are a few differences between a digital content producer and a content writer in terms of educational background:
| Digital Content Producer | Content Writer | |
| Most common degree | Bachelor's Degree, 87% | Bachelor's Degree, 77% |
| Most common major | Journalism | English |
| Most common college | Harvard University | Massachusetts Institute of Technology |
Here are the differences between digital content producers' and content writers' demographics:
| Digital Content Producer | Content Writer | |
| Average age | 40 | 42 |
| Gender ratio | Male, 55.8% Female, 44.2% | Male, 39.8% Female, 60.2% |
| Race ratio | Black or African American, 8.0% Unknown, 5.6% Hispanic or Latino, 14.8% Asian, 6.4% White, 65.0% American Indian and Alaska Native, 0.2% | Black or African American, 6.0% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.2% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 14% | 16% |