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Digital content producer vs video producer

The differences between digital content producers and video producers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a digital content producer and a video producer. Additionally, a video producer has an average salary of $58,612, which is higher than the $54,971 average annual salary of a digital content producer.

The top three skills for a digital content producer include digital platforms, instagram and facebook. The most important skills for a video producer are video production, motion graphics, and youtube.

Digital content producer vs video producer overview

Digital Content ProducerVideo Producer
Yearly salary$54,971$58,612
Hourly rate$26.43$28.18
Growth rate8%8%
Number of jobs32,92510,484
Job satisfaction--
Most common degreeBachelor's Degree, 87%Bachelor's Degree, 77%
Average age4040
Years of experience1212

What does a digital content producer do?

A digital content producer specializes in developing and designing digital materials for film, television, and advertising. Their responsibilities revolve around meeting with clients to identify their needs, understand their goals, oversee the production and marketing processes, develop concepts and strategies, and coordinate with different teams and departments to ensure the workflow's efficiency and quality. Furthermore, as a producer, it is essential to lead and encourage the team to meet goals and deadlines, all while keeping clients updated with projects' progress.

What does a video producer do?

Generally, a video producer manages and coordinates different aspects of the video production process. Video producers establish and develop multimedia content for internal corporate announcement videos, customer stories, and any other business projects. They also create videos for external promotions, product marketing, and recruitment. A bachelor's degree in video production, broadcasting, or film is necessary for this job. Video producers should know about media communication and production. Their skills should include attention to detail, initiative, leadership skills, and acceptance of criticism.

Digital content producer vs video producer salary

Digital content producers and video producers have different pay scales, as shown below.

Digital Content ProducerVideo Producer
Average salary$54,971$58,612
Salary rangeBetween $36,000 And $83,000Between $34,000 And $99,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaNevada
Best paying companyJPMorgan Chase & Co.Apple
Best paying industryProfessional-

Differences between digital content producer and video producer education

There are a few differences between a digital content producer and a video producer in terms of educational background:

Digital Content ProducerVideo Producer
Most common degreeBachelor's Degree, 87%Bachelor's Degree, 77%
Most common majorJournalismPhotography
Most common collegeHarvard UniversityStanford University

Digital content producer vs video producer demographics

Here are the differences between digital content producers' and video producers' demographics:

Digital Content ProducerVideo Producer
Average age4040
Gender ratioMale, 55.8% Female, 44.2%Male, 77.5% Female, 22.5%
Race ratioBlack or African American, 8.0% Unknown, 5.6% Hispanic or Latino, 14.8% Asian, 6.4% White, 65.0% American Indian and Alaska Native, 0.2%Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.6% Asian, 6.4% White, 65.3% American Indian and Alaska Native, 0.2%
LGBT Percentage14%14%

Differences between digital content producer and video producer duties and responsibilities

Digital content producer example responsibilities.

  • Manage on air giveaways and daily advertising metrics
  • Update Facebook and twitter with compelling stories.
  • Edit videos to be upload to YouTube and Facebook.
  • Produce and format videos and photos for e-newsletters, blog, and social media channels (including Facebook and Youtube).
  • Work with plugins, widgets, HTML.
  • Implement third-party social media plugins via JavaScript tags.
  • Show more

Video producer example responsibilities.

  • Manage delivery streams or processes through define KPIs and advertiser expectations.
  • Upgrade PC's and manage the network involving internet, cable and satellite.
  • Design and code web elements in Photoshop, HTML, JavaScript, CSS and PHP.
  • Create headliners and click-bait for Facebook page and Q101 official website.
  • Apply SEO and PPC marketing techniques to land national and international clients
  • Gather b-roll footage, conduct interviews and edit to create marketing promotional video.
  • Show more

Digital content producer vs video producer skills

Common digital content producer skills
  • Digital Platforms, 12%
  • Instagram, 7%
  • Facebook, 7%
  • Twitter, 6%
  • HTML, 5%
  • News Stories, 5%
Common video producer skills
  • Video Production, 19%
  • Motion Graphics, 6%
  • YouTube, 5%
  • Instagram, 4%
  • Video Projects, 4%
  • Edit Video, 3%

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