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Digital content producer vs writer/producer

The differences between digital content producers and writer/producers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a writer/producer has an average salary of $55,163, which is higher than the $54,971 average annual salary of a digital content producer.

The top three skills for a digital content producer include digital platforms, instagram and facebook. The most important skills for a writer/producer are instagram, facebook, and twitter.

Digital content producer vs writer/producer overview

Digital Content ProducerWriter/Producer
Yearly salary$54,971$55,163
Hourly rate$26.43$26.52
Growth rate8%4%
Number of jobs32,92520,026
Job satisfaction--
Most common degreeBachelor's Degree, 87%Bachelor's Degree, 81%
Average age4042
Years of experience12-

What does a digital content producer do?

A digital content producer specializes in developing and designing digital materials for film, television, and advertising. Their responsibilities revolve around meeting with clients to identify their needs, understand their goals, oversee the production and marketing processes, develop concepts and strategies, and coordinate with different teams and departments to ensure the workflow's efficiency and quality. Furthermore, as a producer, it is essential to lead and encourage the team to meet goals and deadlines, all while keeping clients updated with projects' progress.

What does a writer/producer do?

A writer/producer's work involves developing, writing, and producing engaging and entertaining scripts of news stories for television episodes or programs. Other tasks include sourcing video and audio footage for editors and working with them throughout the post-production process. The essential skills that a writer/producer should possess to accomplish his/her or her responsibilities include strong communication skills and the ability to work effectively as a team and meet tight deadlines despite working on multiple projects. Other requirements to qualify for the job include obtaining a degree in journalism or a related field and prior experience in broadcast writing and producing.

Digital content producer vs writer/producer salary

Digital content producers and writer/producers have different pay scales, as shown below.

Digital Content ProducerWriter/Producer
Average salary$54,971$55,163
Salary rangeBetween $36,000 And $83,000Between $36,000 And $83,000
Highest paying CitySan Francisco, CA-
Highest paying stateCalifornia-
Best paying companyJPMorgan Chase & Co.-
Best paying industryProfessional-

Differences between digital content producer and writer/producer education

There are a few differences between a digital content producer and a writer/producer in terms of educational background:

Digital Content ProducerWriter/Producer
Most common degreeBachelor's Degree, 87%Bachelor's Degree, 81%
Most common majorJournalismCommunication
Most common collegeHarvard UniversityHarvard University

Digital content producer vs writer/producer demographics

Here are the differences between digital content producers' and writer/producers' demographics:

Digital Content ProducerWriter/Producer
Average age4042
Gender ratioMale, 55.8% Female, 44.2%Male, 62.0% Female, 38.0%
Race ratioBlack or African American, 8.0% Unknown, 5.6% Hispanic or Latino, 14.8% Asian, 6.4% White, 65.0% American Indian and Alaska Native, 0.2%Black or African American, 5.9% Unknown, 5.6% Hispanic or Latino, 7.6% Asian, 4.9% White, 75.6% American Indian and Alaska Native, 0.4%
LGBT Percentage14%16%

Differences between digital content producer and writer/producer duties and responsibilities

Digital content producer example responsibilities.

  • Manage on air giveaways and daily advertising metrics
  • Update Facebook and twitter with compelling stories.
  • Edit videos to be upload to YouTube and Facebook.
  • Produce and format videos and photos for e-newsletters, blog, and social media channels (including Facebook and Youtube).
  • Work with plugins, widgets, HTML.
  • Implement third-party social media plugins via JavaScript tags.
  • Show more

Writer/producer example responsibilities.

  • Manage Comcast's local channels and their content throughout central Indiana.
  • Coordinate and manage show production, including budget creation, scriptwriting and booking guest for on camera interviews.
  • Supervise casting and communicate with producer to access props, costumes, and set pieces and to manage the budget.
  • Manage day-to-day completion activities including project planning and QA testing.
  • Work closely with the founder to create an internet comedy channel on YouTube.
  • Air on ABC, NBC, CBS, WOR and PBS.
  • Show more

Digital content producer vs writer/producer skills

Common digital content producer skills
  • Digital Platforms, 12%
  • Instagram, 7%
  • Facebook, 7%
  • Twitter, 6%
  • HTML, 5%
  • News Stories, 5%
Common writer/producer skills
  • Instagram, 13%
  • Facebook, 9%
  • Twitter, 9%
  • Control Room, 8%
  • Video Production, 5%
  • Web Content, 5%

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