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Digital media designer vs visual designer

The differences between digital media designers and visual designers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a digital media designer and a visual designer. Additionally, a visual designer has an average salary of $86,495, which is higher than the $56,476 average annual salary of a digital media designer.

The top three skills for a digital media designer include digital marketing, graphic design and adobe creative suite. The most important skills for a visual designer are sketch, visual design, and graphic design.

Digital media designer vs visual designer overview

Digital Media DesignerVisual Designer
Yearly salary$56,476$86,495
Hourly rate$27.15$41.58
Growth rate3%3%
Number of jobs67,69646,815
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 75%
Average age3838
Years of experience1212

What does a digital media designer do?

A digital media designer specializes in designing and developing visual materials for advertisements, campaigns, film, television, and print using special computer programs. They typically work as a member of a design team and create materials such as images, effects, or even animation. As a digital media designer, their responsibilities include understanding and identifying project needs and requirements, developing drafts for client approval, revising designs as necessary, and maintaining records of all transactions. Moreover, a digital media designer must keep an open communication line with team members for an efficient workflow.

What does a visual designer do?

A visual designer is someone who creates designs for a variety of platforms such as Internet and intranet sites, games, and wearables. The duties of visual designers depend on the specific project or industry in which they are working. Duties include creating user-centered interaction models, working with information technology and business teams to resolve complex issues, and designing logos, icons, and infographics. The qualifications to become a visual designer include possessing strong problem-solving, communication, and negotiation skills and obtaining a bachelor's degree in design.

Digital media designer vs visual designer salary

Digital media designers and visual designers have different pay scales, as shown below.

Digital Media DesignerVisual Designer
Average salary$56,476$86,495
Salary rangeBetween $41,000 And $76,000Between $51,000 And $143,000
Highest paying CitySeattle, WASan Bruno, CA
Highest paying stateWashingtonCalifornia
Best paying companyFNBByteDance
Best paying industryStart-upStart-up

Differences between digital media designer and visual designer education

There are a few differences between a digital media designer and a visual designer in terms of educational background:

Digital Media DesignerVisual Designer
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 75%
Most common majorGraphic DesignGraphic Design
Most common collegeCarnegie Mellon UniversityUniversity of Pennsylvania

Digital media designer vs visual designer demographics

Here are the differences between digital media designers' and visual designers' demographics:

Digital Media DesignerVisual Designer
Average age3838
Gender ratioMale, 66.2% Female, 33.8%Male, 53.1% Female, 46.9%
Race ratioBlack or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%
LGBT Percentage13%13%

Differences between digital media designer and visual designer duties and responsibilities

Digital media designer example responsibilities.

  • Design logos, graphics, software user interfaces, LMS templates, and manage the multi media asset library.
  • Manage data migrations and SharePoint integration for corporate Intranet with external consultants.
  • Develop the website using HTML and CSS.
  • Develop email marketing campaigns implementing HTML and CSS, adhering to email program parameters, i.e.
  • Establish corporate identity package and produce press-ready marketing collateral, including brochures, presentation folders, sales packets and direct mail.
  • Conduct advanced filmmaking class for young adult Saudi women and instruct theory and production of narrative and documentary films.
  • Show more

Visual designer example responsibilities.

  • Design, project manage, and build retail stores from sketch to completion.
  • Manage website redesign including copywriting and updating all website content.
  • Produce and deliver HTML5, CSS3 and graphical items.
  • Design team brand and logo for organization.
  • Provide approved design in HTML5 to web developer for publishing.
  • Utilize expertise in Photoshop CS6, HTML5/CSS, Squarespace, and JavaScript.
  • Show more

Digital media designer vs visual designer skills

Common digital media designer skills
  • Digital Marketing, 12%
  • Graphic Design, 9%
  • Adobe Creative Suite, 8%
  • Client Websites, 6%
  • HTML, 6%
  • CSS, 5%
Common visual designer skills
  • Sketch, 19%
  • Visual Design, 8%
  • Graphic Design, 5%
  • UI, 5%
  • User Experience, 4%
  • Visualization, 4%

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