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Digital specialist salary
Average digital specialist salary
$61,349
Understanding the Digital Specialist Salary
The average salary for a Digital Specialist in October 2025 is approximately $61,349 annually, translating to about $29 per hour. Salaries vary widely based on factors such as experience, location, and the specific industry. Entry-level digital specialists can expect to earn lower salaries, gradually increasing with experience and expertise.
Digital Specialist Salaries by Experience Level
As professionals gain experience, their earning potential increases significantly. Entry-level specialists may start around $45,000, while those with several years of experience can earn upwards of $75,000 or more, particularly in high-demand regions.
State-Specific Salary Insights
Digital specialists in states like California, New York, and Texas often command higher salaries due to the cost of living and demand for digital marketing skills. For example, California offers some of the highest salaries, reflecting the concentration of tech companies and startups.
Career Advancement Opportunities
To enhance earning potential, digital specialists can pursue certifications in areas like SEO, PPC, and data analytics. These skills not only increase job prospects but also open doors to higher-paying positions within the digital marketing domain.
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Where can a Digital Specialist earn more?
Digital specialist salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level digital specialist | $38,500 | $18.51 |
| Mid-level digital specialist | $65,000 | $31.25 |
| Senior-level digital specialist | $106,000 | $51.19 |
Digital specialist salary estimates from across the web
Average digital specialist salary by state
The highest-paying states for digital specialists are New Jersey, New York, and Delaware. The lowest average digital specialist salary states are Louisiana, Kentucky, and Georgia.
- State view
- County view
Highest paying states for digital specialists
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Delaware | $90,393 | $43.46 |
| 2 | New York | $94,747 | $45.55 |
| 3 | District of Columbia | $86,915 | $41.79 |
| 4 | Rhode Island | $79,785 | $38.36 |
| 5 | Massachusetts | $75,950 | $36.51 |
| 6 | California | $82,765 | $39.79 |
| 7 | New Jersey | $95,505 | $45.92 |
| 8 | Connecticut | $74,223 | $35.68 |
| 9 | Washington | $75,263 | $36.18 |
| 10 | Montana | $67,702 | $32.55 |
| 11 | Illinois | $66,364 | $31.91 |
| 12 | Minnesota | $68,063 | $32.72 |
| 13 | North Carolina | $64,754 | $31.13 |
| 14 | Idaho | $62,911 | $30.25 |
| 15 | New Hampshire | $68,581 | $32.97 |
| 16 | Indiana | $68,075 | $32.73 |
| 17 | South Dakota | $64,145 | $30.84 |
| 18 | Virginia | $68,638 | $33.00 |
| 19 | Oregon | $67,108 | $32.26 |
| 20 | Nebraska | $61,729 | $29.68 |
| 21 | Utah | $59,974 | $28.83 |
| 22 | Texas | $63,039 | $30.31 |
| 23 | Nevada | $62,873 | $30.23 |
| 24 | Wyoming | $58,179 | $27.97 |
| 25 | North Dakota | $59,212 | $28.47 |
| 26 | Pennsylvania | $60,148 | $28.92 |
| 27 | Ohio | $61,912 | $29.77 |
| 28 | Maryland | $60,856 | $29.26 |
| 29 | Hawaii | $50,521 | $24.29 |
| 30 | Colorado | $60,936 | $29.30 |
| 31 | Alaska | $54,232 | $26.07 |
| 32 | Vermont | $54,927 | $26.41 |
| 33 | Michigan | $59,018 | $28.37 |
| 34 | Tennessee | $57,515 | $27.65 |
| 35 | Wisconsin | $57,011 | $27.41 |
| 36 | Iowa | $54,738 | $26.32 |
| 37 | Arkansas | $53,673 | $25.80 |
| 38 | West Virginia | $55,958 | $26.90 |
| 39 | Arizona | $53,326 | $25.64 |
| 40 | New Mexico | $57,447 | $27.62 |
| 41 | Maine | $55,128 | $26.50 |
| 42 | Kansas | $53,456 | $25.70 |
| 43 | Georgia | $46,379 | $22.30 |
| 44 | Alabama | $51,140 | $24.59 |
| 45 | Florida | $37,836 | $18.19 |
| 46 | Louisiana | $48,788 | $23.46 |
| 47 | South Carolina | $50,286 | $24.18 |
| 48 | Missouri | $51,596 | $24.81 |
| 49 | Kentucky | $47,238 | $22.71 |
| 50 | Oklahoma | $42,931 | $20.64 |
| 51 | Mississippi | $35,707 | $17.17 |
Highest paying cities for digital specialists
The highest-paying cities for digital specialists are Kearny, NJ, New York, NY, and San Francisco, CA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Kearny, NJ | $95,936 | $46.12 |
| 2 | New York, NY | $95,041 | $45.69 |
| 3 | San Francisco, CA | $90,023 | $43.28 |
| 4 | Washington, DC | $86,900 | $41.78 |
| 5 | Framingham, MA | $76,215 | $36.64 |
| 6 | Olympia, WA | $75,897 | $36.49 |
| 7 | Saint Paul, MN | $68,355 | $32.86 |
| 8 | Indianapolis, IN | $67,406 | $32.41 |
| 9 | Chicago, IL | $66,905 | $32.17 |
| 10 | Portland, OR | $66,734 | $32.08 |
| 11 | San Antonio, TX | $62,851 | $30.22 |
| 12 | Charlotte, NC | $62,120 | $29.87 |
| 13 | Lincoln, NE | $61,046 | $29.35 |
| 14 | Denver, CO | $60,847 | $29.25 |
| 15 | Fargo, ND | $60,501 | $29.09 |
| 16 | Philadelphia, PA | $60,363 | $29.02 |
| 17 | Bethesda, MD | $60,266 | $28.97 |
| 18 | Salt Lake City, UT | $59,866 | $28.78 |
| 19 | Cincinnati, OH | $58,169 | $27.97 |
| 20 | Portland, ME | $58,009 | $27.89 |
Digital specialist salary details
A digital specialist's salary ranges from $34,000 a year at the 10th percentile to $108,000 at the 90th percentile.
What is a digital specialist's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $108,000 | $9,000 | $52 |
| 75th Percentile | $82,000 | $6,833 | $39 |
| Average | $61,349 | $5,112 | $29 |
| 25th Percentile | $45,000 | $3,750 | $22 |
| 10th Percentile | $34,000 | $2,833 | $16 |
Highest paying digital specialist jobs
The highest paying types of digital specialists are product specialist, product specialist/sales specialist, and marketing consultant.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Research Internship | $39,573 | $3,298 | $19.03 | 95,123 |
| Marketing Department Internship | $31,989 | $2,666 | $15.38 | 143,703 |
| Sales And Marketing Internship | $42,269 | $3,522 | $20.32 | 142,820 |
| Marketing Coordinator | $48,326 | $4,027 | $23.23 | 91,281 |
| Marketing Internship | $30,260 | $2,522 | $14.55 | 122,135 |
| Research Analyst | $70,232 | $5,853 | $33.77 | 81,374 |
Top companies hiring digital specialists now:
Which companies pay digital specialists the most?
Digital specialist salaries at McKinsey & Company Inc and Meta are the highest-paying according to our most recent salary estimates. In addition, the average digital specialist salary at companies like Microsoft and AbbVie are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | McKinsey & Company Inc | $131,490 | $63.22 |
| 2 | Meta | $125,217 | $60.20 |
| 3 | Microsoft | $122,329 | $58.81 |
| 4 | AbbVie | $111,096 | $53.41 |
| 5 | Sanofi US | $105,646 | $50.79 |
| 6 | Point72 | $105,378 | $50.66 |
| 7 | Chevron | $101,172 | $48.64 |
| 8 | Salt River Project | $100,440 | $48.29 |
| 9 | Citi | $92,587 | $44.51 |
| 10 | 360i | $91,845 | $44.16 |
| 11 | BNY Mellon | $91,695 | $44.08 |
| 12 | Sandoz | $91,573 | $44.03 |
| 13 | Cengage Learning | $90,496 | $43.51 |
| 14 | SAGE Publishing | $89,115 | $42.84 |
| 15 | Brookfield Properties | $88,202 | $42.40 |
| 16 | Amazon | $87,545 | $42.09 |
| 17 | Ernst & Young | $85,263 | $40.99 |
| 18 | Accenture | $84,427 | $40.59 |
| 19 | Colgate-Palmolive | $84,418 | $40.59 |
| 20 | Novelis | $84,143 | $40.45 |
Wage gap by gender, race and education
Digital specialist salary trends
The average digital specialist salary has risen by $5,183 over the last ten years. In 2014, the average digital specialist earned $56,166 annually, but today, they earn $61,349 a year. That works out to a 5% change in pay for digital specialists over the last decade.
Compare digital specialist salaries for cities or states with the national average over time.
Average digital specialist salary over time
Compare digital specialist salaries for individual cities or states with the national average.
Digital specialist salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $61,300 | $29.49 | +3.1% |
| 2024 | $59,500 | $28.59 | +1.1% |
| 2023 | $58,800 | $28.29 | -0.2% |
| 2022 | $58,900 | $28.34 | +1.1% |
| 2021 | $58,300 | $28.04 | +0.7% |
Recently added digital specialist salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Arcadis | Digital Specialist | Atlanta, GA | 06/29/2025 | $49,390 |
| Susan G. Komen | Specialist, Grassroots Digital Advocacy (Remote) | Atlanta, GA | 06/29/2025 | $49,000 |
| Komen Michigan | Specialist, Grassroots Digital Advocacy (Remote) | Atlanta, GA | 06/29/2025 | $49,000 |
| Booz Allen Hamilton Inc. | Digital Transformation Specialist | Arlington, VA | 06/27/2025 | $69,400 |
| Iron Mountain | Digital Mailroom Specialist | Chattanooga, TN | 06/27/2025 | $34,436 |
| Johnson & Johnson | Digital Specialist, Trauma | West Chester, PA | 06/27/2025 | $95,000 |
| Bayer | Staff Digital Specialist | Saint Louis, MO | 06/27/2025 | $119,000 |
| Bayer | Staff Digital Specialist | Downe, NJ | 06/27/2025 | $119,000 |
| Pioneer Federal Credit Union | Digital Specialist | Mountain Home, ID | 06/27/2025 | $41,636 |
| Vuori Clothing | Digital Asset Specialist | Carlsbad, CA | 06/27/2025 | $62,610 |
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