Farm product purchaser vs media buyer

The differences between farm product purchasers and media buyers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a farm product purchaser and a media buyer. Additionally, a media buyer has an average salary of $74,390, which is higher than the $53,395 average annual salary of a farm product purchaser.

The top three skills for a farm product purchaser include customer service, purchase orders and . The most important skills for a media buyer are digital marketing, campaign performance, and media buying.

Farm product purchaser vs media buyer overview

	Farm Product Purchaser	Media Buyer
Yearly salary	$53,395	$74,390
Hourly rate	$25.67	$35.76
Growth rate	-	8%
Number of jobs	64,954	20,884
Job satisfaction	-	4
Most common degree	Bachelor's Degree, 41%	Bachelor's Degree, 87%
Average age	48	48
Years of experience	6	6

Farm product purchaser vs media buyer salary

Farm product purchasers and media buyers have different pay scales, as shown below.

	Farm Product Purchaser	Media Buyer
Average salary	$53,395	$74,390
Salary range	Between $38,000 And $73,000	Between $56,000 And $98,000
Highest paying City	-	Burlington, VT
Highest paying state	-	Vermont
Best paying company	-	Bloomberg
Best paying industry	-	Professional

Differences between farm product purchaser and media buyer education

There are a few differences between a farm product purchaser and a media buyer in terms of educational background:

	Farm Product Purchaser	Media Buyer
Most common degree	Bachelor's Degree, 41%	Bachelor's Degree, 87%
Most common major	Business	Communication
Most common college	University of Pennsylvania	University of Pennsylvania

Farm product purchaser vs media buyer demographics

Here are the differences between farm product purchasers' and media buyers' demographics:

	Farm Product Purchaser	Media Buyer
Average age	48	48
Gender ratio	Male, 43.9% Female, 56.1%	Male, 30.1% Female, 69.9%
Race ratio	Black or African American, 6.6% Unknown, 4.2% Hispanic or Latino, 9.7% Asian, 6.0% White, 72.8% American Indian and Alaska Native, 0.8%	Black or African American, 8.9% Unknown, 4.4% Hispanic or Latino, 12.2% Asian, 7.7% White, 66.1% American Indian and Alaska Native, 0.8%
LGBT Percentage	7%	7%

Differences between farm product purchaser and media buyer duties and responsibilities

Farm product purchaser example responsibilities.

Purchase components for production; run daily production schedule; manage inventory of items; source alternative items for production
Utilize database MRP system to effectively control inventory on hand and forecast demand.
Conduct qualitative and quantitative analysis of logistics operations using simulation models and other tools.
Set up bids and options for JD Edwards PeopleSoft.
Purchase memory upgrades from OEM and other establish local and international vendors.

Media buyer example responsibilities.

Manage both PPC and display buys across a network of clients.
Manage day to day performance expectation of SEO, SEM, and outside vendors.
Manage the client's Youtube page and report monthly on all social media platforms.
Manage the @ RCIHelp twitter account and provide RCI consumers with direct responses and posts.
Implement, alter and write algorithms using SQL in order to increase efficiency within the portfolios manage.
Negotiate, develop, monitor and manage delivery of book campaigns on CPA, CPC and CPM models.

Farm product purchaser vs media buyer skills

Common farm product purchaser skills

Customer Service, 53%
Purchase Orders, 47%

Common media buyer skills

Digital Marketing, 18%
Campaign Performance, 9%
Media Buying, 8%
Facebook, 7%
Google Analytics, 6%
Media Planning, 5%