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The differences between field merchandisers and visual merchandisers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a visual merchandiser has an average salary of $38,037, which is higher than the $31,495 average annual salary of a field merchandiser.
The top three skills for a field merchandiser include sales floor, store management and store associates. The most important skills for a visual merchandiser are customer service, ladders, and sales floor.
| Field Merchandiser | Visual Merchandiser | |
| Yearly salary | $31,495 | $38,037 |
| Hourly rate | $15.14 | $18.29 |
| Growth rate | 1% | 10% |
| Number of jobs | 115,632 | 74,351 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 49% | Bachelor's Degree, 57% |
| Average age | 40 | 40 |
| Years of experience | - | - |
A field merchandiser is in charge of distributing and selling a company's products in retail stores and similar establishments. Their responsibilities include offering products and services to customers, devising sales strategies, developing sales programs and promotions, and maintaining a clear and active communication line with retailers. They must also arrange product displays to attract customers, remove damaged or expired goods, and even conduct product demonstrations. Moreover, a field merchandiser must produce regular sales and progress reports, coordinating with managers should there be any problems.
A visual merchandiser is responsible for arranging product displays at retail outlets, attracting customers to purchase the items. Visual merchandisers should be updated with the latest trends in the market to prioritize retail displays and floor plans. They must also be knowledgeable on product information to assist customers with their inquiries and concerns. Visual merchandisers should be creative in setting up the uniformity of the store's visuals within the budget goals. The designs must be appealing enough to drive the customers around the premises, potentially generating revenues and increasing profitability.
Field merchandisers and visual merchandisers have different pay scales, as shown below.
| Field Merchandiser | Visual Merchandiser | |
| Average salary | $31,495 | $38,037 |
| Salary range | Between $24,000 And $40,000 | Between $27,000 And $53,000 |
| Highest paying City | Union City, CA | New York, NY |
| Highest paying state | California | New York |
| Best paying company | Fruit of the Loom | RH |
| Best paying industry | Manufacturing | Retail |
There are a few differences between a field merchandiser and a visual merchandiser in terms of educational background:
| Field Merchandiser | Visual Merchandiser | |
| Most common degree | Bachelor's Degree, 49% | Bachelor's Degree, 57% |
| Most common major | Business | Specialized Sales And Merchandising |
| Most common college | - | - |
Here are the differences between field merchandisers' and visual merchandisers' demographics:
| Field Merchandiser | Visual Merchandiser | |
| Average age | 40 | 40 |
| Gender ratio | Male, 42.4% Female, 57.6% | Male, 27.3% Female, 72.7% |
| Race ratio | Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5% | Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 17% | 17% |