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Freelance art director vs senior graphic designer

The differences between freelance art directors and senior graphic designers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a freelance art director, becoming a senior graphic designer takes usually requires 6-12 months. Additionally, a freelance art director has an average salary of $85,453, which is higher than the $73,921 average annual salary of a senior graphic designer.

The top three skills for a freelance art director include photography, strong work ethic and creative development. The most important skills for a senior graphic designer are sketch, adobe creative suite, and creative concepts.

Freelance art director vs senior graphic designer overview

Freelance Art DirectorSenior Graphic Designer
Yearly salary$85,453$73,921
Hourly rate$41.08$35.54
Growth rate4%3%
Number of jobs9,21546,310
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 72%
Average age4038
Years of experience612

What does a freelance art director do?

As a freelance art director, you will work hand-in-hand with the production designer to procure works of art for your organization. Note that your duties will depend on your particular industry. Generally, though, you will determine the artistic tone of various projects and use visuals to give life to magazines, websites, ad campaigns, and lots more. You may also lead a team of artists, evaluate the art, and approve copies. In this role, it is very likely you will work for an advertising agency, publisher, or media production company.

What does a senior graphic designer do?

A senior graphic designer oversees all of the designing operations in a company, from conceptualization to production. One of their primary responsibilities is to ensure that all designs produced are according to a client's preference and brand. They also encourage fresh ideas from the team, communicate with clients or representatives, and manage the schedules to meet all deadlines. Furthermore, as a senior graphic designer, they are responsible for leading and mentoring a team of graphic designers, all in the joint effort to reach project goals.

Freelance art director vs senior graphic designer salary

Freelance art directors and senior graphic designers have different pay scales, as shown below.

Freelance Art DirectorSenior Graphic Designer
Average salary$85,453$73,921
Salary rangeBetween $51,000 And $142,000Between $51,000 And $105,000
Highest paying City-San Francisco, CA
Highest paying state-Washington
Best paying company-Practice Fusion
Best paying industry-Technology

Differences between freelance art director and senior graphic designer education

There are a few differences between a freelance art director and a senior graphic designer in terms of educational background:

Freelance Art DirectorSenior Graphic Designer
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 72%
Most common majorGraphic DesignGraphic Design
Most common collegeHarvard UniversityUniversity of Pennsylvania

Freelance art director vs senior graphic designer demographics

Here are the differences between freelance art directors' and senior graphic designers' demographics:

Freelance Art DirectorSenior Graphic Designer
Average age4038
Gender ratioMale, 59.1% Female, 40.9%Male, 53.2% Female, 46.8%
Race ratioBlack or African American, 4.3% Unknown, 5.6% Hispanic or Latino, 14.2% Asian, 7.6% White, 67.6% American Indian and Alaska Native, 0.6%Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%
LGBT Percentage11%13%

Differences between freelance art director and senior graphic designer duties and responsibilities

Freelance art director example responsibilities.

  • Administer and manage daily operations including design, photography and freelancers, handling jobs from conception through completion.
  • Provide PowerPoint support and template creation.
  • Design and format templates in PowerPoint for presentations.
  • Refine HTML outreach, production efficiency, and follow-up sequence effectiveness.
  • Web base designs include HTML emails, banners and landing pages.
  • Demonstrate a strong ability to quickly design and sketch new ideas for client projects.
  • Show more

Senior graphic designer example responsibilities.

  • Create and manage license product lines from concept sketch to production sample.
  • Manage front-end development of company website, ordering system, and JavaScript presentations.
  • Create ads, manage copywriting, respond to customer inquiries, generate brand unity, establish clear company identity.
  • Perform front-end development, navigation, IA, UI, analysis, visual design, and SEO.
  • Produce and maintain sales literature, posters, trade show materials, print ads and marketing promotional materials for print media.
  • Design and execute production of marketing collateral; including annual catalogs, brochures, and a special contest information package
  • Show more

Freelance art director vs senior graphic designer skills

Common freelance art director skills
  • Photography, 17%
  • Strong Work Ethic, 11%
  • Creative Development, 9%
  • Environmental Design, 8%
  • Web Banners, 7%
  • Adobe Photoshop, 5%
Common senior graphic designer skills
  • Sketch, 7%
  • Adobe Creative Suite, 7%
  • Creative Concepts, 5%
  • PowerPoint, 4%
  • Art Direction, 4%
  • HTML, 4%

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