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The differences between group creative directors and senior art directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a group creative director and a senior art director. Additionally, a group creative director has an average salary of $237,604, which is higher than the $103,294 average annual salary of a senior art director.
The top three skills for a group creative director include client relationships, creative direction and business development. The most important skills for a senior art director are graphic design, photography, and creative concepts.
| Group Creative Director | Senior Art Director | |
| Yearly salary | $237,604 | $103,294 |
| Hourly rate | $114.23 | $49.66 |
| Growth rate | 4% | 4% |
| Number of jobs | 17,927 | 9,098 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 79% |
| Average age | 40 | 40 |
| Years of experience | 6 | 6 |
Group Creative Directors are responsible for leading the creative vision of a product or service for an organization. Their duties include creating promotional or advertising campaigns, conducting creative strategy presentations to management, liaising, participating in client needs negotiation, and developing creative storyboards. They are responsible for assessing project content, overseeing brand visuals, and monitoring project progress. Group Creative Directors also supervise writing scripts, direct TV and photoshoots, and facilitate external supplier engagements. They help in the recruitment process of the creative team.
A senior art director is responsible for monitoring the creative art department's operations, ensuring the adequacy of resources and materials, as well as high-quality outputs based on clients' specifications and business requirements. Senior art directors implement strategic project management procedures to offer deliverables within the budget goals and set timeframe. They coordinate with the clients for progress updates and inform them of any adjustments as needed. A senior art director should have a keen eye for details and knowledge of various art software applications to assist the team, especially when doing revisions.
Group creative directors and senior art directors have different pay scales, as shown below.
| Group Creative Director | Senior Art Director | |
| Average salary | $237,604 | $103,294 |
| Salary range | Between $130,000 And $433,000 | Between $63,000 And $167,000 |
| Highest paying City | Chicago, IL | San Francisco, CA |
| Highest paying state | Illinois | California |
| Best paying company | Golin | DoorDash |
| Best paying industry | Media | Professional |
There are a few differences between a group creative director and a senior art director in terms of educational background:
| Group Creative Director | Senior Art Director | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 79% |
| Most common major | Graphic Design | Graphic Design |
| Most common college | Harvard University | Harvard University |
Here are the differences between group creative directors' and senior art directors' demographics:
| Group Creative Director | Senior Art Director | |
| Average age | 40 | 40 |
| Gender ratio | Male, 78.4% Female, 21.6% | Male, 65.4% Female, 34.6% |
| Race ratio | Black or African American, 4.4% Unknown, 5.6% Hispanic or Latino, 14.7% Asian, 7.5% White, 67.2% American Indian and Alaska Native, 0.6% | Black or African American, 4.3% Unknown, 5.6% Hispanic or Latino, 13.9% Asian, 7.5% White, 68.1% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 11% | 11% |