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The differences between internet marketers and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become an internet marketer, becoming a digital marketing specialist takes usually requires 4-6 years. Additionally, a digital marketing specialist has an average salary of $60,359, which is higher than the $52,919 average annual salary of an internet marketer.
The top three skills for an internet marketer include website traffic, search engine optimization and keyword research. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Internet Marketer | Digital Marketing Specialist | |
| Yearly salary | $52,919 | $60,359 |
| Hourly rate | $25.44 | $29.02 |
| Growth rate | 10% | 19% |
| Number of jobs | 7,327 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 62% | Bachelor's Degree, 76% |
| Average age | 44 | 37 |
| Years of experience | 2 | 6 |
Internet marketers and digital marketing specialists have different pay scales, as shown below.
| Internet Marketer | Digital Marketing Specialist | |
| Average salary | $52,919 | $60,359 |
| Salary range | Between $28,000 And $97,000 | Between $44,000 And $81,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | Meta |
| Best paying industry | - | Finance |
There are a few differences between an internet marketer and a digital marketing specialist in terms of educational background:
| Internet Marketer | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 62% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between internet marketers' and digital marketing specialists' demographics:
| Internet Marketer | Digital Marketing Specialist | |
| Average age | 44 | 37 |
| Gender ratio | Male, 63.2% Female, 36.8% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 11% | 10% |