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Internet marketer vs online marketing manager

The differences between internet marketers and online marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become an internet marketer, becoming an online marketing manager takes usually requires 8-10 years. Additionally, an online marketing manager has an average salary of $96,212, which is higher than the $52,919 average annual salary of an internet marketer.

The top three skills for an internet marketer include website traffic, search engine optimization and keyword research. The most important skills for an online marketing manager are web traffic, digital marketing, and marketing campaigns.

Internet marketer vs online marketing manager overview

Internet MarketerOnline Marketing Manager
Yearly salary$52,919$96,212
Hourly rate$25.44$46.26
Growth rate10%10%
Number of jobs7,327111,303
Job satisfaction--
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 78%
Average age4439
Years of experience210

Internet marketer vs online marketing manager salary

Internet marketers and online marketing managers have different pay scales, as shown below.

Internet MarketerOnline Marketing Manager
Average salary$52,919$96,212
Salary rangeBetween $28,000 And $97,000Between $69,000 And $133,000
Highest paying City-San Francisco, CA
Highest paying state-Washington
Best paying company-Meta
Best paying industry-Utilities

Differences between internet marketer and online marketing manager education

There are a few differences between an internet marketer and an online marketing manager in terms of educational background:

Internet MarketerOnline Marketing Manager
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 78%
Most common majorBusinessMarketing
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Internet marketer vs online marketing manager demographics

Here are the differences between internet marketers' and online marketing managers' demographics:

Internet MarketerOnline Marketing Manager
Average age4439
Gender ratioMale, 63.2% Female, 36.8%Male, 53.6% Female, 46.4%
Race ratioBlack or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage11%10%

Differences between internet marketer and online marketing manager duties and responsibilities

Internet marketer example responsibilities.

  • Generate via the internet target leads for online and offline clients thereby helping to increase their ROI.
  • Lead redesign of corporate website and e-commerce storefront that simplify navigation and increase customer satisfaction rating.
  • Develop games base on PHP, MySQL, HTML, CSS.
  • Develop, operate and promote marketing website, using HTML, javascript, PHP and MySQL.
  • Work with blogging platforms (i.e.
  • Develop pay-per-click advertising campaigns and create Internet ads.
  • Show more

Online marketing manager example responsibilities.

  • Manage all aspects of e-mail campaigns including creating the direct e-mailings (text and HTML).
  • Implement and manage various PPC campaigns and other paid online advertisements including Facebook ads to increase search traffic.
  • Manage Facebook strategies to increase brand awareness and monitoring of social media activities.
  • Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
  • Lead program to continuous profitability by reviewing capital allocation and performing P/L management, promotional modeling, and ROI analysis.
  • Budget and report on the performance of each customer acquisition channel, ensuring marketing KPIs perform at optimal levels.
  • Show more

Internet marketer vs online marketing manager skills

Common internet marketer skills
  • Website Traffic, 24%
  • Search Engine Optimization, 11%
  • Keyword Research, 7%
  • Facebook, 6%
  • Link Building, 5%
  • Google Adwords, 3%
Common online marketing manager skills
  • Web Traffic, 8%
  • Digital Marketing, 7%
  • Marketing Campaigns, 6%
  • Search Engine Optimization, 6%
  • Google Analytics, 6%
  • Email Campaigns, 5%

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