Internet marketer vs web content manager

The differences between internet marketers and web content managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become an internet marketer, becoming a web content manager takes usually requires 8-10 years. Additionally, a web content manager has an average salary of $74,186, which is higher than the $52,919 average annual salary of an internet marketer.

The top three skills for an internet marketer include website traffic, search engine optimization and keyword research. The most important skills for a web content manager are web content, content management system, and wordpress.

Internet marketer vs web content manager overview

	Internet Marketer	Web Content Manager
Yearly salary	$52,919	$74,186
Hourly rate	$25.44	$35.67
Growth rate	10%	10%
Number of jobs	7,327	61,192
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 62%	Bachelor's Degree, 74%
Average age	44	39
Years of experience	2	10

Internet marketer vs web content manager salary

Internet marketers and web content managers have different pay scales, as shown below.

	Internet Marketer	Web Content Manager
Average salary	$52,919	$74,186
Salary range	Between $28,000 And $97,000	Between $49,000 And $110,000
Highest paying City	-	San Mateo, CA
Highest paying state	-	California
Best paying company	-	Gap Inc.
Best paying industry	-	Technology

Differences between internet marketer and web content manager education

There are a few differences between an internet marketer and a web content manager in terms of educational background:

	Internet Marketer	Web Content Manager
Most common degree	Bachelor's Degree, 62%	Bachelor's Degree, 74%
Most common major	Business	Communication
Most common college	University of Pennsylvania	University of Georgia

Internet marketer vs web content manager demographics

Here are the differences between internet marketers' and web content managers' demographics:

	Internet Marketer	Web Content Manager
Average age	44	39
Gender ratio	Male, 63.2% Female, 36.8%	Male, 47.1% Female, 52.9%
Race ratio	Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	11%	10%

Differences between internet marketer and web content manager duties and responsibilities

Internet marketer example responsibilities.

Generate via the internet target leads for online and offline clients thereby helping to increase their ROI.
Lead redesign of corporate website and e-commerce storefront that simplify navigation and increase customer satisfaction rating.
Develop games base on PHP, MySQL, HTML, CSS.
Develop, operate and promote marketing website, using HTML, javascript, PHP and MySQL.
Work with blogging platforms (i.e.
Develop pay-per-click advertising campaigns and create Internet ads.

Web content manager example responsibilities.

Create and manage content for college website using HTML5, CSS, and Javascript.
Manage and edit the NYU alumni Facebook and LinkedIn community of 2,300 and 800 participants respectively.
Lead strategy and execution for integrate interactive marketing efforts (SEM, SEO, email, etc . )
Manage social media marketing, including Instagram
Develop MBUSA's sites using XML, XSLT and JSP.
Design WordPress landing pages for events and promotions.

Internet marketer vs web content manager skills

Common internet marketer skills

Website Traffic, 24%
Search Engine Optimization, 11%
Keyword Research, 7%
Facebook, 6%
Link Building, 5%
Google Adwords, 3%

Common web content manager skills

Web Content, 23%
Content Management System, 4%
WordPress, 4%
Google Analytics, 4%
Digital Marketing, 4%
HTML, 3%

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Internet Marketer vs Web Content Manager

Updated January 8, 2025

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