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The differences between marketing designers and assistant designers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a marketing designer and an assistant designer. Additionally, a marketing designer has an average salary of $56,958, which is higher than the $52,475 average annual salary of an assistant designer.
The top three skills for a marketing designer include sketch, graphic design and digital marketing. The most important skills for an assistant designer are sketch, tech packs, and adobe illustrator.
| Marketing Designer | Assistant Designer | |
| Yearly salary | $56,958 | $52,475 |
| Hourly rate | $27.38 | $25.23 |
| Growth rate | 3% | 3% |
| Number of jobs | 115,910 | 47,598 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 67% |
| Average age | 38 | 38 |
| Years of experience | 12 | 12 |
Marketing Designers are marketing employees who specialize in graphic design. They bring the marketing vision to life by creating the actual publicity material. Marketing Designers may be hired directly by a company as an employee or maybe outsourced. They get the primer on the marketing vision and interpret this by illustrating. They consider the company's brand to ensure that their output would still be in line with the image that the company has been projecting in previous marketing campaigns - unless the company is actually rebranding. Marketing Designers also create design packs and presentation materials to ensure that all of the marketing collateral for that particular piece is on-brand.
Assistant designers act as administrative support to senior designers in creating innovative designs by negotiating with the vendors about the prices of decoration materials. They are keen and up-to-date to the latest fashion and trends by conducting surveys and research. They are exceptionally creative and innovative and have excellent IT skills as they use illustration, typography, and photography layouts in the design process. However, being an assistant designer, career development relies on his/her /her specialism, reputation, and experience depending on how its opportunities are influenced by the company he/she works for.
Marketing designers and assistant designers have different pay scales, as shown below.
| Marketing Designer | Assistant Designer | |
| Average salary | $56,958 | $52,475 |
| Salary range | Between $36,000 And $88,000 | Between $37,000 And $73,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | California | Washington |
| Best paying company | Morgan Stanley | PVH |
| Best paying industry | Finance | Construction |
There are a few differences between a marketing designer and an assistant designer in terms of educational background:
| Marketing Designer | Assistant Designer | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 67% |
| Most common major | Graphic Design | Graphic Design |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between marketing designers' and assistant designers' demographics:
| Marketing Designer | Assistant Designer | |
| Average age | 38 | 38 |
| Gender ratio | Male, 47.0% Female, 53.0% | Male, 28.3% Female, 71.7% |
| Race ratio | Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4% | Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 13% | 13% |