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Marketing designer vs designer

The differences between marketing designers and designers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a marketing designer and a designer. Additionally, a designer has an average salary of $66,347, which is higher than the $56,958 average annual salary of a marketing designer.

The top three skills for a marketing designer include sketch, graphic design and digital marketing. The most important skills for a designer are sketch, customer service, and graphic design.

Marketing designer vs designer overview

Marketing DesignerDesigner
Yearly salary$56,958$66,347
Hourly rate$27.38$31.90
Growth rate3%3%
Number of jobs115,91052,433
Job satisfaction-5
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 61%
Average age3838
Years of experience1212

What does a marketing designer do?

Marketing Designers are marketing employees who specialize in graphic design. They bring the marketing vision to life by creating the actual publicity material. Marketing Designers may be hired directly by a company as an employee or maybe outsourced. They get the primer on the marketing vision and interpret this by illustrating. They consider the company's brand to ensure that their output would still be in line with the image that the company has been projecting in previous marketing campaigns - unless the company is actually rebranding. Marketing Designers also create design packs and presentation materials to ensure that all of the marketing collateral for that particular piece is on-brand.

What does a designer do?

A designer is someone who creates a master plan of the look or workings of something before it will be made. It could be tangible or intangible objects, products, procedures, laws, events, games, graphics, services, and even experiences. Designers are creative thinkers with a great eye to configure the skeletal and structural properties of the targeted output. They work in several fields, such as fashion, architecture, web graphics, and user experience. In spite of the variety of professionals in the design industry, all of them are artistic, passionate, inspiring, and emotionally connected to their projects and brands.

Marketing designer vs designer salary

Marketing designers and designers have different pay scales, as shown below.

Marketing DesignerDesigner
Average salary$56,958$66,347
Salary rangeBetween $36,000 And $88,000Between $45,000 And $97,000
Highest paying CitySan Francisco, CASeattle, WA
Highest paying stateCaliforniaWashington
Best paying companyMorgan StanleyMeta
Best paying industryFinanceTechnology

Differences between marketing designer and designer education

There are a few differences between a marketing designer and a designer in terms of educational background:

Marketing DesignerDesigner
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 61%
Most common majorGraphic DesignGraphic Design
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Marketing designer vs designer demographics

Here are the differences between marketing designers' and designers' demographics:

Marketing DesignerDesigner
Average age3838
Gender ratioMale, 47.0% Female, 53.0%Male, 56.9% Female, 43.1%
Race ratioBlack or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%
LGBT Percentage13%13%

Differences between marketing designer and designer duties and responsibilities

Marketing designer example responsibilities.

  • Administer company website using PHP coding and manage Instagram/Facebook profiles.
  • Maintain and redevelop restaurant websites utilizing HTML, CSS, and Wordpress.
  • Create promotional advertisements for social media platforms such as Facebook, Instagram, TV, etc.
  • Collaborate with groups across the company to design and build UI, HTML and CSS components for online user services.
  • Design marketing collateral materials including iPhone application graphics, direct mail, flyers, business cards and presentation materials.
  • Coordinate with customers to design concept sketch.
  • Show more

Designer example responsibilities.

  • Lead & design all creative content stemming from apparel design to web identity.
  • Manage various PCB designs utilizing state of the art DFM techniques and comply with company standards.
  • Utilize CSS, DHTML, HTML, and JavaScript for cross browser, cross platform compatibility and consistency.
  • Develop different kinds of functions globally, locally for the development of forms using JavaScript, CSS.
  • Transform customer specifications into usable SolidWorks 3D models and assemblies from which all manufacturing are derived.
  • Process ECR's and ECO's using Windchill.
  • Show more

Marketing designer vs designer skills

Common marketing designer skills
  • Sketch, 14%
  • Graphic Design, 8%
  • Digital Marketing, 8%
  • CSS, 5%
  • Adobe Creative Suite, 5%
  • HTML, 5%
Common designer skills
  • Sketch, 10%
  • Customer Service, 7%
  • Graphic Design, 6%
  • CSS, 5%
  • HTML, 4%
  • PowerPoint, 4%

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