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Marketing designer vs graphic designer, marketing

The differences between marketing designers and graphic designers, marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a marketing designer and a graphic designer, marketing. Additionally, a marketing designer has an average salary of $56,958, which is higher than the $48,763 average annual salary of a graphic designer, marketing.

The top three skills for a marketing designer include sketch, graphic design and digital marketing. The most important skills for a graphic designer, marketing are adobe creative suite, brochures, and blog posts.

Marketing designer vs graphic designer, marketing overview

Marketing DesignerGraphic Designer, Marketing
Yearly salary$56,958$48,763
Hourly rate$27.38$23.44
Growth rate3%3%
Number of jobs115,910115,113
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 71%
Average age3838
Years of experience1212

What does a marketing designer do?

Marketing Designers are marketing employees who specialize in graphic design. They bring the marketing vision to life by creating the actual publicity material. Marketing Designers may be hired directly by a company as an employee or maybe outsourced. They get the primer on the marketing vision and interpret this by illustrating. They consider the company's brand to ensure that their output would still be in line with the image that the company has been projecting in previous marketing campaigns - unless the company is actually rebranding. Marketing Designers also create design packs and presentation materials to ensure that all of the marketing collateral for that particular piece is on-brand.

What does a graphic designer, marketing do?

A graphic designer of marketing specializes in developing creative imagery as part of a company's marketing efforts. Their responsibilities typically revolve around coordinating with the marketing team to share insights and strategies, conceptualizing designs in adherence to objectives and deadlines, and preparing presentations. One may also subject designs into various revisions and edits as needed. Furthermore, as a graphic designer, it is also essential to keep abreast of the latest trends and have an understanding of the target audience.

Marketing designer vs graphic designer, marketing salary

Marketing designers and graphic designers, marketing have different pay scales, as shown below.

Marketing DesignerGraphic Designer, Marketing
Average salary$56,958$48,763
Salary rangeBetween $36,000 And $88,000Between $34,000 And $69,000
Highest paying CitySan Francisco, CASanta Rosa, CA
Highest paying stateCaliforniaWashington
Best paying companyMorgan StanleyApple
Best paying industryFinanceTechnology

Differences between marketing designer and graphic designer, marketing education

There are a few differences between a marketing designer and a graphic designer, marketing in terms of educational background:

Marketing DesignerGraphic Designer, Marketing
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 71%
Most common majorGraphic DesignGraphic Design
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Marketing designer vs graphic designer, marketing demographics

Here are the differences between marketing designers' and graphic designers, marketing' demographics:

Marketing DesignerGraphic Designer, Marketing
Average age3838
Gender ratioMale, 47.0% Female, 53.0%Male, 39.9% Female, 60.1%
Race ratioBlack or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%
LGBT Percentage13%13%

Differences between marketing designer and graphic designer, marketing duties and responsibilities

Marketing designer example responsibilities.

  • Administer company website using PHP coding and manage Instagram/Facebook profiles.
  • Maintain and redevelop restaurant websites utilizing HTML, CSS, and Wordpress.
  • Create promotional advertisements for social media platforms such as Facebook, Instagram, TV, etc.
  • Collaborate with groups across the company to design and build UI, HTML and CSS components for online user services.
  • Design marketing collateral materials including iPhone application graphics, direct mail, flyers, business cards and presentation materials.
  • Coordinate with customers to design concept sketch.
  • Show more

Graphic designer, marketing example responsibilities.

  • Manage company website by editing content and updating news and promotions keeping information current using CSS.
  • Manage brand integrity through social media development and Facebook integration, keeping a consistent look and feel through multiple consumer interactions.
  • Design duties include band posters, weekly newspaper print ads and hand-outs for specific events among other things.
  • Design and produce presentation boards, PowerPoint presentations, brochures, promotional/collateral material, invitations, illustration.
  • Used CSS to update online newsletter templates to comply with company branding.
  • Create event collateral, build HTML emails, construct print ads, and assist in marketing strategies.
  • Show more

Marketing designer vs graphic designer, marketing skills

Common marketing designer skills
  • Sketch, 14%
  • Graphic Design, 8%
  • Digital Marketing, 8%
  • CSS, 5%
  • Adobe Creative Suite, 5%
  • HTML, 5%
Common graphic designer, marketing skills
  • Adobe Creative Suite, 6%
  • Brochures, 5%
  • Blog Posts, 4%
  • Adobe Photoshop, 4%
  • Graphic Design, 4%
  • Flyers, 4%

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