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Marketing designer vs graphic designer/production

The differences between marketing designers and graphic designer/productions can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a marketing designer and a graphic designer/production. Additionally, a marketing designer has an average salary of $56,958, which is higher than the $48,619 average annual salary of a graphic designer/production.

The top three skills for a marketing designer include sketch, graphic design and digital marketing. The most important skills for a graphic designer/production are graphic design, adobe photoshop, and adobe illustrator.

Marketing designer vs graphic designer/production overview

Marketing DesignerGraphic Designer/Production
Yearly salary$56,958$48,619
Hourly rate$27.38$23.37
Growth rate3%3%
Number of jobs115,91095,831
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 63%
Average age3838
Years of experience1212

What does a marketing designer do?

Marketing Designers are marketing employees who specialize in graphic design. They bring the marketing vision to life by creating the actual publicity material. Marketing Designers may be hired directly by a company as an employee or maybe outsourced. They get the primer on the marketing vision and interpret this by illustrating. They consider the company's brand to ensure that their output would still be in line with the image that the company has been projecting in previous marketing campaigns - unless the company is actually rebranding. Marketing Designers also create design packs and presentation materials to ensure that all of the marketing collateral for that particular piece is on-brand.

What does a graphic designer/production do?

A Graphics Designer in production is the person in charge of designing and interpreting ideas pointed out by the client or the company. The graphics designer must use market standard applications and techniques to produce attention-grabbing designs intended to market a product, service, or company. Graphic designers are an integral part of a company's digital marketing, especially over the internet. The graphic designer must have a good eye for style, typesetting, and the use of colors.

Marketing designer vs graphic designer/production salary

Marketing designers and graphic designer/productions have different pay scales, as shown below.

Marketing DesignerGraphic Designer/Production
Average salary$56,958$48,619
Salary rangeBetween $36,000 And $88,000Between $35,000 And $67,000
Highest paying CitySan Francisco, CAMenlo Park, CA
Highest paying stateCaliforniaMaryland
Best paying companyMorgan StanleyOptimum Nutrition
Best paying industryFinanceTechnology

Differences between marketing designer and graphic designer/production education

There are a few differences between a marketing designer and a graphic designer/production in terms of educational background:

Marketing DesignerGraphic Designer/Production
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 63%
Most common majorGraphic DesignGraphic Design
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Marketing designer vs graphic designer/production demographics

Here are the differences between marketing designers' and graphic designer/productions' demographics:

Marketing DesignerGraphic Designer/Production
Average age3838
Gender ratioMale, 47.0% Female, 53.0%Male, 57.0% Female, 43.0%
Race ratioBlack or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%
LGBT Percentage13%13%

Differences between marketing designer and graphic designer/production duties and responsibilities

Marketing designer example responsibilities.

  • Administer company website using PHP coding and manage Instagram/Facebook profiles.
  • Maintain and redevelop restaurant websites utilizing HTML, CSS, and Wordpress.
  • Create promotional advertisements for social media platforms such as Facebook, Instagram, TV, etc.
  • Collaborate with groups across the company to design and build UI, HTML and CSS components for online user services.
  • Design marketing collateral materials including iPhone application graphics, direct mail, flyers, business cards and presentation materials.
  • Coordinate with customers to design concept sketch.
  • Show more

Graphic designer/production example responsibilities.

  • Manage production of products; custom banners, t-shirts, satin flags, from concept to final product.
  • Manage various publications including catalogs, catalog inserts, brochures, mailers and advertising material.
  • Develop and update conference materials, including PowerPoint presentations, posters, handouts, badges, table tents, and folders.
  • Produce corporate identity systems and collateral print materials, print advertising, product/capabilities brochures, direct mail and newsletters.
  • Produce daily, weekly and monthly newsletters in both print and HTML.
  • Create cleaner HTML email templates and help others within the group improve their HTML skills.
  • Show more

Marketing designer vs graphic designer/production skills

Common marketing designer skills
  • Sketch, 14%
  • Graphic Design, 8%
  • Digital Marketing, 8%
  • CSS, 5%
  • Adobe Creative Suite, 5%
  • HTML, 5%
Common graphic designer/production skills
  • Graphic Design, 14%
  • Adobe Photoshop, 9%
  • Adobe Illustrator, 8%
  • Art Direction, 6%
  • Adobe Indesign, 5%
  • Signage, 5%

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