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The differences between marketing designers and lead graphic designers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a marketing designer and a lead graphic designer. Additionally, a lead graphic designer has an average salary of $76,009, which is higher than the $56,958 average annual salary of a marketing designer.
The top three skills for a marketing designer include sketch, graphic design and digital marketing. The most important skills for a lead graphic designer are adobe photoshop, graphic design, and design concepts.
| Marketing Designer | Lead Graphic Designer | |
| Yearly salary | $56,958 | $76,009 |
| Hourly rate | $27.38 | $36.54 |
| Growth rate | 3% | 3% |
| Number of jobs | 115,910 | 46,260 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 66% |
| Average age | 38 | 38 |
| Years of experience | 12 | 12 |
Marketing Designers are marketing employees who specialize in graphic design. They bring the marketing vision to life by creating the actual publicity material. Marketing Designers may be hired directly by a company as an employee or maybe outsourced. They get the primer on the marketing vision and interpret this by illustrating. They consider the company's brand to ensure that their output would still be in line with the image that the company has been projecting in previous marketing campaigns - unless the company is actually rebranding. Marketing Designers also create design packs and presentation materials to ensure that all of the marketing collateral for that particular piece is on-brand.
A lead graphic designer is responsible for creating, designing, and updating the company's visual aspects. The lead graphic designer works closely with the branding department alongside the advertising and marketing team. It is essential for the lead graphic designer must be creative, willing to think outside the box, and brave to dare novel ideas. The lead graphic designer is also responsible for leading the creative department in accomplishing assigned tasks from management.
Marketing designers and lead graphic designers have different pay scales, as shown below.
| Marketing Designer | Lead Graphic Designer | |
| Average salary | $56,958 | $76,009 |
| Salary range | Between $36,000 And $88,000 | Between $44,000 And $131,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Morgan Stanley | Netflix |
| Best paying industry | Finance | Technology |
There are a few differences between a marketing designer and a lead graphic designer in terms of educational background:
| Marketing Designer | Lead Graphic Designer | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 66% |
| Most common major | Graphic Design | Graphic Design |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between marketing designers' and lead graphic designers' demographics:
| Marketing Designer | Lead Graphic Designer | |
| Average age | 38 | 38 |
| Gender ratio | Male, 47.0% Female, 53.0% | Male, 61.8% Female, 38.2% |
| Race ratio | Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4% | Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 13% | 13% |