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The differences between marketing designers and marketing directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-12 months to become a marketing designer, becoming a marketing director takes usually requires 8-10 years. Additionally, a marketing director has an average salary of $114,906, which is higher than the $56,958 average annual salary of a marketing designer.
The top three skills for a marketing designer include sketch, graphic design and digital marketing. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Marketing Designer | Marketing Director | |
| Yearly salary | $56,958 | $114,906 |
| Hourly rate | $27.38 | $55.24 |
| Growth rate | 3% | 10% |
| Number of jobs | 115,910 | 93,503 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 76% |
| Average age | 38 | 39 |
| Years of experience | 12 | 10 |
Marketing Designers are marketing employees who specialize in graphic design. They bring the marketing vision to life by creating the actual publicity material. Marketing Designers may be hired directly by a company as an employee or maybe outsourced. They get the primer on the marketing vision and interpret this by illustrating. They consider the company's brand to ensure that their output would still be in line with the image that the company has been projecting in previous marketing campaigns - unless the company is actually rebranding. Marketing Designers also create design packs and presentation materials to ensure that all of the marketing collateral for that particular piece is on-brand.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Marketing designers and marketing directors have different pay scales, as shown below.
| Marketing Designer | Marketing Director | |
| Average salary | $56,958 | $114,906 |
| Salary range | Between $36,000 And $88,000 | Between $68,000 And $193,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Morgan Stanley | Brookfield Properties |
| Best paying industry | Finance | Manufacturing |
There are a few differences between a marketing designer and a marketing director in terms of educational background:
| Marketing Designer | Marketing Director | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 76% |
| Most common major | Graphic Design | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between marketing designers' and marketing directors' demographics:
| Marketing Designer | Marketing Director | |
| Average age | 38 | 39 |
| Gender ratio | Male, 47.0% Female, 53.0% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 13% | 10% |