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The differences between marketing designers and web graphic designers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a marketing designer and a web graphic designer. Additionally, a marketing designer has an average salary of $56,958, which is higher than the $52,574 average annual salary of a web graphic designer.
The top three skills for a marketing designer include sketch, graphic design and digital marketing. The most important skills for a web graphic designer are graphic design, wordpress, and HTML.
| Marketing Designer | Web Graphic Designer | |
| Yearly salary | $56,958 | $52,574 |
| Hourly rate | $27.38 | $25.28 |
| Growth rate | 3% | 3% |
| Number of jobs | 115,910 | 51,462 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 66% |
| Average age | 38 | 38 |
| Years of experience | 12 | 12 |
Marketing Designers are marketing employees who specialize in graphic design. They bring the marketing vision to life by creating the actual publicity material. Marketing Designers may be hired directly by a company as an employee or maybe outsourced. They get the primer on the marketing vision and interpret this by illustrating. They consider the company's brand to ensure that their output would still be in line with the image that the company has been projecting in previous marketing campaigns - unless the company is actually rebranding. Marketing Designers also create design packs and presentation materials to ensure that all of the marketing collateral for that particular piece is on-brand.
A web graphic designer specializes in the aesthetics and functionality of a web platform, software, and other applications. They are primarily responsible for building a platform that adheres to the subject's purpose and the client's preferred theme while prioritizing an easy-to-use and navigate interface. They must conduct regular testing and maintenance on the platform to ensure its efficiency and significance to the brand involved. Furthermore, a web graphic designer may work independently or work for a company, usually within a team setting.
Marketing designers and web graphic designers have different pay scales, as shown below.
| Marketing Designer | Web Graphic Designer | |
| Average salary | $56,958 | $52,574 |
| Salary range | Between $36,000 And $88,000 | Between $37,000 And $72,000 |
| Highest paying City | San Francisco, CA | Washington, DC |
| Highest paying state | California | Maryland |
| Best paying company | Morgan Stanley | Activision Blizzard |
| Best paying industry | Finance | Technology |
There are a few differences between a marketing designer and a web graphic designer in terms of educational background:
| Marketing Designer | Web Graphic Designer | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 66% |
| Most common major | Graphic Design | Graphic Design |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between marketing designers' and web graphic designers' demographics:
| Marketing Designer | Web Graphic Designer | |
| Average age | 38 | 38 |
| Gender ratio | Male, 47.0% Female, 53.0% | Male, 61.2% Female, 38.8% |
| Race ratio | Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4% | Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 13% | 13% |