Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between procurement buyers and media buyers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a procurement buyer and a media buyer. Additionally, a media buyer has an average salary of $74,390, which is higher than the $61,874 average annual salary of a procurement buyer.
The top three skills for a procurement buyer include purchase orders, supplier performance and logistics. The most important skills for a media buyer are digital marketing, campaign performance, and media buying.
| Procurement Buyer | Media Buyer | |
| Yearly salary | $61,874 | $74,390 |
| Hourly rate | $29.75 | $35.76 |
| Growth rate | - | 8% |
| Number of jobs | 16,674 | 20,884 |
| Job satisfaction | - | 4 |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 87% |
| Average age | 48 | 48 |
| Years of experience | 6 | 6 |
Procurement Buyers oversee the requisition of goods and services for the company. They receive purchase requisitions from employees or departments and contact possible vendors that can supply the items. They compare the price quotations of these vendors and choose the most cost-efficient option. Upon choosing, procurement buyers notify the vendor and proceed with the request. Procurement buyers are responsible for the receipt of goods from the suppliers. They check the deliveries and ensure that all orders are complete and in good condition. They also handle the receipts and consolidate these for processing of payment.
Media Buyers are marketing professionals who manage the company's advertisements. They create the company's media plan to determine the advertising needs of the company. They negotiate with external providers to get the best advertisement placement values. To do this, Media Buyers are expected to conduct thorough research on the different advertising companies, networks, media, size of placement, and length of advertisement. Their research must consider the target market and determine the best media to reach their target market. Media Buyers should have good negotiation skills and must be able to maintain good working relationships with providers.
Procurement buyers and media buyers have different pay scales, as shown below.
| Procurement Buyer | Media Buyer | |
| Average salary | $61,874 | $74,390 |
| Salary range | Between $43,000 And $87,000 | Between $56,000 And $98,000 |
| Highest paying City | Stockton, CA | Burlington, VT |
| Highest paying state | Washington | Vermont |
| Best paying company | Invesco | Bloomberg |
| Best paying industry | Energy | Professional |
There are a few differences between a procurement buyer and a media buyer in terms of educational background:
| Procurement Buyer | Media Buyer | |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 87% |
| Most common major | Business | Communication |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between procurement buyers' and media buyers' demographics:
| Procurement Buyer | Media Buyer | |
| Average age | 48 | 48 |
| Gender ratio | Male, 45.6% Female, 54.4% | Male, 30.1% Female, 69.9% |
| Race ratio | Black or African American, 9.0% Unknown, 4.4% Hispanic or Latino, 12.3% Asian, 7.8% White, 65.8% American Indian and Alaska Native, 0.8% | Black or African American, 8.9% Unknown, 4.4% Hispanic or Latino, 12.2% Asian, 7.7% White, 66.1% American Indian and Alaska Native, 0.8% |
| LGBT Percentage | 7% | 7% |