Public relations writer vs public relations consultant

The differences between public relations writers and public relations consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations writer and a public relations consultant. Additionally, a public relations writer has an average salary of $56,528, which is higher than the $50,333 average annual salary of a public relations consultant.

The top three skills for a public relations writer include web content, internal newsletter and feature stories. The most important skills for a public relations consultant are press releases, web content, and strategic communications.

Public relations writer vs public relations consultant overview

	Public Relations Writer	Public Relations Consultant
Yearly salary	$56,528	$50,333
Hourly rate	$27.18	$24.20
Growth rate	8%	8%
Number of jobs	27,446	27,882
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 81%
Average age	42	42
Years of experience	4	4

Public relations writer vs public relations consultant salary

Public relations writers and public relations consultants have different pay scales, as shown below.

	Public Relations Writer	Public Relations Consultant
Average salary	$56,528	$50,333
Salary range	Between $42,000 And $75,000	Between $29,000 And $85,000
Highest paying City	-	Seattle, WA
Highest paying state	-	Washington
Best paying company	-	AbbVie
Best paying industry	-	Media

Differences between public relations writer and public relations consultant education

There are a few differences between a public relations writer and a public relations consultant in terms of educational background:

	Public Relations Writer	Public Relations Consultant
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 81%
Most common major	Communication	Communication
Most common college	Massachusetts Institute of Technology	Northwestern University

Public relations writer vs public relations consultant demographics

Here are the differences between public relations writers' and public relations consultants' demographics:

	Public Relations Writer	Public Relations Consultant
Average age	42	42
Gender ratio	Male, 39.5% Female, 60.5%	Male, 33.3% Female, 66.7%
Race ratio	Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6%	Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%
LGBT Percentage	12%	12%

Differences between public relations writer and public relations consultant duties and responsibilities

Public relations writer example responsibilities.

Manage SEO web developer and occasional writers to fulfill objectives across various projects assign by company owner.
Develop and write content for corporate Facebook pages.
Host Facebook contests to attract more public attention.
Work closely with developers to integrate UI standards into the application and to build intuitive navigation and functionality.
Monitor customer retention and measure campaign effectiveness (ROI )

Public relations consultant example responsibilities.

Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
Create the first official Instagram account for the fine arts galleries.
Create highly visible content by utilizing a wide variety of social media platforms and SEO trends.
Plan and execute all web, SEO, PPC, email, and social media campaigns.
Leverage Facebook to create digital referral network and increase visibility in consumer market.
Foster an energetic public discussion through Facebook and videos, exciting visual displays, carefully target humor and thought-provoking questions.

Public relations writer vs public relations consultant skills

Common public relations writer skills

Web Content, 21%
Internal Newsletter, 7%
Feature Stories, 7%
Blog Posts, 7%
Copywriting, 6%
Alumni, 4%

Common public relations consultant skills

Press Releases, 19%
Web Content, 12%
Strategic Communications, 10%
Community Outreach, 5%
Facebook, 4%
Event Planning, 3%

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Public Relations Writer
Public Relations Writer vs Public Relations Consultant

Updated January 8, 2025

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