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The average salary for a Regional Marketing Director is $131,352 annually, which translates to approximately $63 per hour. This figure can vary based on several factors, including location, experience, and industry. For example, states such as California and New York consistently report higher salaries, often exceeding the national average due to their competitive markets.
Experience plays a crucial role in salary determination. Entry-level positions may start around $90,000, while seasoned professionals can earn upwards of $150,000. Additionally, directors with advanced degrees or certifications tend to command higher salaries.
Many industries seek Regional Marketing Directors, including technology, healthcare, and consumer goods. These roles not only offer competitive salaries but also the potential for bonuses and profit-sharing. Exploring job listings on platforms like Zippia can provide insights into current demands and salary expectations in your area.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level regional marketing director | $97,500 | $46.88 |
| Mid-level regional marketing director | $104,000 | $50.07 |
| Senior-level regional marketing director | $237,000 | $113.90 |
The highest-paying states for regional marketing directors are Nevada, Arizona, and Connecticut. The lowest average regional marketing director salary states are Nebraska, Arkansas, and Delaware.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Nevada | $155,396 | $74.71 |
| 2 | Connecticut | $141,021 | $67.80 |
| 3 | Oregon | $139,474 | $67.05 |
| 4 | Arizona | $148,469 | $71.38 |
| 5 | Pennsylvania | $134,197 | $64.52 |
| 6 | North Carolina | $125,993 | $60.57 |
| 7 | Alaska | $138,045 | $66.37 |
| 8 | New Jersey | $138,038 | $66.36 |
| 9 | Massachusetts | $135,015 | $64.91 |
| 10 | Rhode Island | $128,953 | $62.00 |
| 11 | Washington | $138,504 | $66.59 |
| 12 | New York | $134,590 | $64.71 |
| 13 | Texas | $122,727 | $59.00 |
| 14 | Maine | $124,451 | $59.83 |
| 15 | Illinois | $130,385 | $62.69 |
| 16 | Minnesota | $124,880 | $60.04 |
| 17 | Ohio | $123,668 | $59.46 |
| 18 | California | $137,301 | $66.01 |
| 19 | Iowa | $117,951 | $56.71 |
| 20 | District of Columbia | $128,801 | $61.92 |
| 21 | New Hampshire | $123,745 | $59.49 |
| 22 | Alabama | $116,433 | $55.98 |
| 23 | Kentucky | $121,321 | $58.33 |
| 24 | New Mexico | $122,204 | $58.75 |
| 25 | Florida | $121,419 | $58.37 |
| 26 | Hawaii | $126,508 | $60.82 |
| 27 | Oklahoma | $114,436 | $55.02 |
| 28 | Mississippi | $113,573 | $54.60 |
| 29 | Utah | $118,514 | $56.98 |
| 30 | Colorado | $119,996 | $57.69 |
| 31 | Louisiana | $114,343 | $54.97 |
| 32 | Wisconsin | $117,480 | $56.48 |
| 33 | Virginia | $119,969 | $57.68 |
| 34 | North Dakota | $116,030 | $55.78 |
| 35 | Vermont | $121,379 | $58.36 |
| 36 | Arkansas | $110,065 | $52.92 |
| 37 | South Dakota | $114,989 | $55.28 |
| 38 | Idaho | $119,439 | $57.42 |
| 39 | Tennessee | $113,838 | $54.73 |
| 40 | South Carolina | $117,625 | $56.55 |
| 41 | West Virginia | $114,508 | $55.05 |
| 42 | Georgia | $114,993 | $55.29 |
| 43 | Wyoming | $109,918 | $52.85 |
| 44 | Montana | $116,794 | $56.15 |
| 45 | Nebraska | $111,456 | $53.58 |
| 46 | Kansas | $112,599 | $54.13 |
| 47 | Maryland | $113,570 | $54.60 |
| 48 | Michigan | $111,723 | $53.71 |
| 49 | Missouri | $108,835 | $52.32 |
| 50 | Delaware | $110,036 | $52.90 |
| 51 | Indiana | $105,332 | $50.64 |
The highest-paying cities for regional marketing directors are Las Vegas, NV, Phoenix, AZ, and San Francisco, CA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Las Vegas, NV | $154,695 | $74.37 |
| 2 | Phoenix, AZ | $148,678 | $71.48 |
| 3 | San Francisco, CA | $142,706 | $68.61 |
| 4 | Seattle, WA | $139,571 | $67.10 |
| 5 | Portland, OR | $139,340 | $66.99 |
| 6 | Boston, MA | $135,162 | $64.98 |
| 7 | New York, NY | $134,638 | $64.73 |
| 8 | Philadelphia, PA | $134,463 | $64.65 |
| 9 | Chicago, IL | $130,807 | $62.89 |
| 10 | Providence, RI | $129,059 | $62.05 |
| 11 | Raleigh, NC | $126,773 | $60.95 |
| 12 | Minneapolis, MN | $124,909 | $60.05 |
| 13 | Austin, TX | $123,330 | $59.29 |
| 14 | Miami, FL | $122,257 | $58.78 |
| 15 | Meridian, ID | $121,025 | $58.19 |
| 16 | Arlington, VA | $120,999 | $58.17 |
| 17 | Englewood, CO | $120,039 | $57.71 |
| 18 | Salt Lake City, UT | $118,160 | $56.81 |
| 19 | Birmingham, AL | $115,993 | $55.77 |
| 20 | Statesboro, GA | $115,458 | $55.51 |
A regional marketing director's salary ranges from $97,000 a year at the 10th percentile to $176,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $176,000 | $14,667 | $85 |
| 75th Percentile | $153,000 | $12,750 | $74 |
| Average | $131,352 | $10,946 | $63 |
| 25th Percentile | $112,000 | $9,333 | $54 |
| 10th Percentile | $97,000 | $8,083 | $47 |
The highest paying types of regional marketing directors are senior director of marketing, director, product marketing, and head of marketing.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Director Of Sales | $111,068 | $9,256 | $53.40 | 91,891 |
| Director Of Communications And Marketing | $87,324 | $7,277 | $41.98 | 109,600 |
| Director, Product Marketing | $141,699 | $11,808 | $68.12 | 173,038 |
| Marketing Team Leader | $67,150 | $5,596 | $32.28 | 132,966 |
| Director Of Sales And Marketing | $117,348 | $9,779 | $56.42 | 132,459 |
| Marketing Manager | $104,550 | $8,712 | $50.26 | 89,627 |
Top companies hiring regional marketing directors now:
Regional marketing director salaries at WOOD Partners and GoDaddy are the highest-paying according to our most recent salary estimates. In addition, the average regional marketing director salary at companies like AstraZeneca and Cushman & Wakefield are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | WOOD Partners | $155,202 | $74.62 |
| 2 | GoDaddy | $144,794 | $69.61 |
| 3 | AstraZeneca | $143,218 | $68.85 |
| 4 | Cushman & Wakefield | $140,567 | $67.58 |
| 5 | Clear Channel Airport | $139,531 | $67.08 |
| 6 | Aramark | $138,339 | $66.51 |
| 7 | Brown-Forman | $136,474 | $65.61 |
| 8 | iHeartMedia | $135,985 | $65.38 |
| 9 | Lewis Group of Companies | $134,654 | $64.74 |
| 10 | Swinerton | $134,584 | $64.70 |
| 11 | Scholastic | $133,189 | $64.03 |
| 12 | Western Union | $132,888 | $63.89 |
| 13 | Marquis Health Consulting Services | $132,649 | $63.77 |
| 14 | Live Nation Entertainment | $132,507 | $63.71 |
| 15 | Compass Group USA | $131,909 | $63.42 |
| 16 | JLL | $131,321 | $63.14 |
| 17 | Qantas Holidays Limited | $131,088 | $63.02 |
| 18 | Rémy Cointreau | $131,043 | $63.00 |
| 19 | Lifespace Communities | $130,993 | $62.98 |
| 20 | Intermountain Healthcare | $130,871 | $62.92 |
The average regional marketing director salary has risen by $24,169 over the last ten years. In 2014, the average regional marketing director earned $107,183 annually, but today, they earn $131,352 a year. That works out to a 8% change in pay for regional marketing directors over the last decade.
Compare regional marketing director salaries for cities or states with the national average over time.
Compare regional marketing director salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $131,000 | $63.15 | +3.7% |
| 2024 | $126,000 | $60.79 | +1.9% |
| 2023 | $124,000 | $59.65 | +1.5% |
| 2022 | $122,000 | $58.73 | +0.8% |
| 2021 | $121,000 | $58.27 | +1.9% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Legend Biotech | Regional Key Customer Marketing Associate Director | Phoenix, AZ | 06/29/2025 | $163,468 |
| Onedigital Health and Benefits | Regional Marketing Director-Hybrid (VA | Bethesda, MD | 04/29/2025 | $90,000 |
| Compass Group USA Inc. | Regional Marketing Director-Chartwells Higher Education-Remote | Woodbury, NY | 04/23/2025 | $115,000 |
| Kite Pharma | Director, Regional Marketing | Foster City, CA | 04/06/2025 | $205,615 |
| Kite Pharma | Director, Regional Marketing | Dallas, TX | 04/06/2025 | $205,615 |
| Gilead Sciences, Inc. | Director, Regional Marketing | Miami, FL | 04/04/2025 | $205,615 |
| Gilead Sciences, Inc. | Director, Regional Marketing | Detroit, MI | 04/02/2025 | $205,615 |
| Gilead Sciences, Inc. | Director, Regional Marketing-Northeast | New York, NY | 04/02/2025 | $205,615 |
| Gilead Sciences, Inc. | Director, Regional Marketing | Denver, CO | 04/02/2025 | $205,615 |
| Gilead Sciences, Inc. | Director, Regional Marketing-Northeast | Parsippany-Troy Hills, NJ | 04/02/2025 | $205,615 |
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