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As of October 2025, the average salary for a Sales Associate stands at $66,072 annually or $32 per hour. This salary can significantly vary based on factors such as geographic location, years of experience, and specific industry sector. For instance, sales associates in high-demand markets often earn more due to competition for skilled workers.
Sales associates in states like New York and California typically report higher salaries compared to those in less populated areas. In New York, the average salary can exceed $75,000, reflecting the high cost of living and robust job market. Conversely, states with lower living costs may see average salaries around $55,000.
For aspiring sales associates, focusing on industries such as technology or pharmaceuticals can lead to higher-paying roles. Additionally, gaining experience and furthering education, such as obtaining a degree in business or marketing, can provide a competitive edge. Understanding local salary trends is vital for negotiating offers and planning a successful career path.
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The highest-paying states for sales assocs are Rhode Island, New York, and New Jersey. The lowest average sales assoc salary states are Utah, South Dakota, and Idaho.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Connecticut | $79,047 | $38.00 |
| 2 | New Hampshire | $76,119 | $36.60 |
| 3 | Maine | $70,907 | $34.09 |
| 4 | Delaware | $75,847 | $36.46 |
| 5 | New York | $84,848 | $40.79 |
| 6 | New Jersey | $82,534 | $39.68 |
| 7 | Rhode Island | $90,190 | $43.36 |
| 8 | California | $78,109 | $37.55 |
| 9 | Pennsylvania | $73,471 | $35.32 |
| 10 | Massachusetts | $75,834 | $36.46 |
| 11 | West Virginia | $59,289 | $28.50 |
| 12 | Michigan | $61,519 | $29.58 |
| 13 | Illinois | $63,809 | $30.68 |
| 14 | Wisconsin | $63,370 | $30.47 |
| 15 | Vermont | $71,954 | $34.59 |
| 16 | Maryland | $63,292 | $30.43 |
| 17 | North Carolina | $61,626 | $29.63 |
| 18 | District of Columbia | $79,498 | $38.22 |
| 19 | Tennessee | $54,843 | $26.37 |
| 20 | Ohio | $61,084 | $29.37 |
| 21 | Arizona | $58,537 | $28.14 |
| 22 | Kentucky | $53,790 | $25.86 |
| 23 | Louisiana | $52,590 | $25.28 |
| 24 | Florida | $52,611 | $25.29 |
| 25 | Texas | $55,258 | $26.57 |
| 26 | Georgia | $53,513 | $25.73 |
| 27 | Indiana | $52,861 | $25.41 |
| 28 | Virginia | $56,072 | $26.96 |
| 29 | Arkansas | $53,399 | $25.67 |
| 30 | Missouri | $55,071 | $26.48 |
| 31 | Nevada | $55,831 | $26.84 |
| 32 | South Carolina | $50,339 | $24.20 |
| 33 | Alabama | $46,747 | $22.47 |
| 34 | Mississippi | $46,606 | $22.41 |
| 35 | Kansas | $49,057 | $23.59 |
| 36 | Minnesota | $50,445 | $24.25 |
| 37 | Colorado | $45,766 | $22.00 |
| 38 | Iowa | $44,069 | $21.19 |
| 39 | Hawaii | $46,590 | $22.40 |
| 40 | New Mexico | $49,177 | $23.64 |
| 41 | Nebraska | $46,350 | $22.28 |
| 42 | Utah | $42,437 | $20.40 |
| 43 | North Dakota | $43,777 | $21.05 |
| 44 | Oregon | $44,967 | $21.62 |
| 45 | Oklahoma | $42,806 | $20.58 |
| 46 | Washington | $45,233 | $21.75 |
| 47 | Idaho | $41,247 | $19.83 |
| 48 | South Dakota | $41,584 | $19.99 |
| 49 | Wyoming | $38,146 | $18.34 |
| 50 | Alaska | $36,219 | $17.41 |
| 51 | Montana | $34,941 | $16.80 |
The highest-paying cities for sales assocs are Rockville Centre, NY, Hoboken, NJ, and Palo Alto, CA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Rockville Centre, NY | $85,825 | $41.26 |
| 2 | Hoboken, NJ | $83,007 | $39.91 |
| 3 | Palo Alto, CA | $80,926 | $38.91 |
| 4 | Washington, DC | $79,689 | $38.31 |
| 5 | Northampton, MA | $75,775 | $36.43 |
| 6 | South Portland, ME | $72,993 | $35.09 |
| 7 | Burlington, VT | $70,484 | $33.89 |
| 8 | Chicago, IL | $64,145 | $30.84 |
| 9 | Bethesda, MD | $62,493 | $30.04 |
| 10 | Detroit, MI | $62,089 | $29.85 |
| 11 | Columbus, OH | $59,874 | $28.79 |
| 12 | Charlotte, NC | $58,490 | $28.12 |
| 13 | College Station, TX | $56,458 | $27.14 |
| 14 | Norfolk, VA | $56,223 | $27.03 |
| 15 | Tampa, FL | $51,957 | $24.98 |
| 16 | Saint Paul, MN | $50,421 | $24.24 |
| 17 | Des Moines, IA | $42,962 | $20.65 |
| 18 | Salt Lake City, UT | $41,850 | $20.12 |
A sales assoc's salary ranges from $35,000 a year at the 10th percentile to $124,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $124,000 | $10,333 | $60 |
| 75th Percentile | $92,000 | $7,667 | $44 |
| Average | $66,072 | $5,506 | $32 |
| 25th Percentile | $47,000 | $3,917 | $23 |
| 10th Percentile | $35,000 | $2,917 | $17 |
The highest paying types of sales assocs are model/sales associate, adviser sales, and associate sales representative.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Seasonal Sales Representative | $34,026 | $2,835 | $16.36 | 418,641 |
| Retail Sales Representative | $37,907 | $3,159 | $18.22 | 391,763 |
| Retail Sales Consultant | $42,323 | $3,527 | $20.35 | 290,980 |
| Adviser Sales | $53,659 | $4,472 | $25.80 | 282,777 |
| Sales Clerk | $25,739 | $2,145 | $12.37 | 372,651 |
Top companies hiring sales assocs now:
Sales assoc salaries at Citi and Wedbush Securities are the highest-paying according to our most recent salary estimates. In addition, the average sales assoc salary at companies like Halliburton and Baird are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Citi | $106,196 | $51.06 |
| 2 | Wedbush Securities | $96,995 | $46.63 |
| 3 | Halliburton | $94,552 | $45.46 |
| 4 | Baird | $92,015 | $44.24 |
| 5 | Brookhaven National Laboratory | $83,670 | $40.23 |
| 6 | The Walt Disney Company | $81,198 | $39.04 |
| 7 | University of Vermont | $80,108 | $38.51 |
| 8 | GPAC | $74,749 | $35.94 |
| 9 | Bayer | $73,154 | $35.17 |
| 10 | Auerbach Grayson | $71,353 | $34.30 |
| 11 | Catholic Health East | $68,872 | $33.11 |
| 12 | Rug Doctor | $68,623 | $32.99 |
| 13 | AllianceBernstein | $67,881 | $32.64 |
| 14 | JPMorgan Chase & Co. | $66,223 | $31.84 |
| 15 | The PNC Financial Services Group | $57,331 | $27.56 |
| 16 | United States Marine Corps | $56,361 | $27.10 |
| 17 | Chardan | $55,838 | $26.85 |
| 18 | *n/a* | $55,742 | $26.80 |
| 19 | L3Harris | $55,687 | $26.77 |
| 20 | Brookhaven Science Associates LLC | $55,060 | $26.47 |
The average sales assoc salary has risen by $14,810 over the last ten years. In 2014, the average sales assoc earned $51,262 annually, but today, they earn $66,072 a year. That works out to a 19% change in pay for sales assocs over the last decade.
Compare sales assoc salaries for cities or states with the national average over time.
Compare sales assoc salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $66,100 | $31.77 | +6.8% |
| 2024 | $61,600 | $29.62 | +4.2% |
| 2023 | $59,000 | $28.39 | +4.1% |
| 2022 | $56,600 | $27.23 | +2.3% |
| 2021 | $55,300 | $26.60 | +4.0% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Pepsi Midamerica | Full Line Sales | Effingham, IL | 06/29/2025 | $44,200 |
| El Paso Electric Co | REG & RES STR Adv-Assoc | El Paso, TX | 06/28/2025 | $77,800 |
| Icebreaker Sales Development | Full Cycle Sales | New York, NY | 06/27/2025 | $50,000 |
| La-Z-Boy, Inc. | Sales Assoicate | Troy, MI | 06/26/2025 | $50,000 |
| Pomona Valley Hospital | EVS Assoc III, EVS | Pomona, CA | 06/26/2025 | $43,827 |
| Riverside Medical Center | PA HC Assoc II | Kankakee, IL | 06/26/2025 | $38,526 |
| Dish Network Corporation | Retention Sales (Base + Commission) | El Paso, TX | 06/24/2025 | $68,000 |
| Hannaford Bros Co | Meat Market Seafood Sales Assoc | Bangor, ME | 06/24/2025 | $33,183 |
| Goodwill South Florida | EC General Assoc | Miami Gardens, FL | 06/23/2025 | $29,218 |
| Hibbett | Sales Assocaite | Lafayette, LA | 06/22/2025 | $16,696 |
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