Product Marketing & Communications Manager
Senior manager of marketing job in Irvine, CA
Dice's customer, a technology solutions provider, is currently looking to hire a Product Marketing & Communications Manager for a 6-month contract opportunity. This position offers a flexible hybrid work schedule and can be performed primarily remotely with occasional visits to the office in Irvine, CA on an as-needed basis for events and customer interfacing.
Title: Product Marketing & Communications Manager
Location: Irvine, CA (Hybrid / Primarily Remote)
Overview:
The Product Marketing & Communications Manager for Transformation Programs will be part of a growing team that's driving impactful change and transformation through innovative marketing and communication strategies. We are seeking a creative and highly energized Product Marketing/Marketing & Communications Manager who will be focused on driving clarity and engagement on key enterprise transformation initiatives.
Qualifications:
7-10+ years in marketing and communications. Experiential marketing and proven project or product management skills in a large corporate environment a must.
Must be able to get hands-on and produce content and events as well as manage a team of creatives to do the same.
Background in marketing and communications, GTM strategy development, activation campaign planning and execution
Excellent interpersonal and communication style, with proven active listening and critical thinking ability
Outstanding learning agility, with ability to pick up new concepts in a fast-paced environment
Ability to translate and apply product marketing and go-to-market know how into internal business transformation and change activation objectives
Tech savvy, with some exposure with large scale digital transformation efforts preferred.
Experience in the financial services industry a plus
Responsibilities:
Marketing & Communications Management
Leverage storytelling skills to discover, identify and develop compelling narratives and content to inspire and motivate employees.
Draft and edit a wide range of communication materials tailored for internal stakeholders, including articles, executive communications, and digital content.
Act as editor-in-chief to source and manage content and events pipeline.
Support and enhance content production and approval processes to ensure effective management and timely deployment.
Experiential Marketing & Event Design, Planning & Execution:
Design, plan and execute a variety of internal events ranging from town halls and symposiums to immersive learning exercises, such as hackathons, katas and dojos.
Campaign and Project Management:
Lead coordination efforts for internal marketing campaigns and/or delivery projects to support communication strategies. This includes managing timelines, resources, and stakeholder expectations to ensure successful execution.
Build relationships with key internal stakeholders to understand pain points, change impacts and needs.
Segment employees and stakeholders based on roles, functions and motivation to tailor communications and engagement strategies.
Develop customer engagement and enablement GTM strategies and campaign plans.
Identify and document moments that matter as part of a customer change journeys.
Collaborate with cross-functional teams, to ensure consistency in messaging and alignment of communication strategies with broader organizational objectives.
Monitoring and Measuring Progress:
Monitor stakeholder sentiment and engagement to identify opportunities and proactively address issues related to internal change initiatives.
Facilitate feedback loops and gather insights to inform marketing, communications and engagement strategies.
Take a data driven approach to continuously track the progress of the transformation and make necessary adjustments based on feedback and other data.
About the Company:
A technology solutions provider based in Chicago, IL, which is dedicated to empowering the fintech, healthcare and education industry with cutting-edge technology solutions to optimize costs and cloud infrastructure. As a leading provider of Automation Consultancy, Managed Cloud Services, and Integrations, we bring expertise and innovation to every project.
Why this Opportunity?
Incumbent team members testify:
“Working in this team has been a transformative experience, allowing me to grow both professionally and personally”
“I love this team! Respectful environment, supportive leaders. One of the best gigs I've had in years”
“What we're doing here isn't just innovative… it's also very, very fun!”
This role offers a unique chance to grow your career in a dynamic environment, with potential for contract-to-hire after six months for the right candidate.
Our customer values diverse perspectives and experiences. If you have a background in marketing and communications, GTM strategy development, activation campaign planning and execution, we encourage you to apply.
Director, Digital Marketing
Senior manager of marketing job in Anaheim, CA
Join the Pacsun Community:
Co-created in Los Angeles, Pacsun inspires the next generation of youth, building community at the intersection of fashion, music, art and sport. Pacsun is a leading lifestyle brand offering an exclusive collection of the most relevant brands and styles such as adidas, Brandy Melville, Essentials Fear of God, our own brands, and many more.
Our Pacsun community believes in and understands the importance of using our voice, platform, and resources to inspire and bring about positive development. Through our PacCares program, we are committed to our responsibility in using our platform to drive change and take action on the issues important to our community. Join the Pacsun Community.
Learn more here: LinkedIn- Our Community
About the Job:
The Director, Digital Marketing is responsible for the development and management of the company's digital growth marketing strategy. This role is responsible for managing the in-house paid media team and leading key activities, including but not limited to paid search, paid social, affiliate, display, marketplace advertising, SEO, and custom activations. This person will collaborate with cross functional teams including CRM, Brand Marketing, Merchandising, Buying, Planning, Legal and IT. Primary focus is to drive customer acquisition and retention, build revenue profitably online, manage a strict budget and continually improve return on ad spend.
A day in the life, what you'll be doing:
Develops and executes paid marketing strategy across all digital media channels from concept to launch. Leads internal paid media team, handling tactical execution of media allocation and optimization.
Leads and manages all aspects of digital media, including SEO/SEM, affiliate, display re-targeting and acquisition, paid social and custom activations with media partners and platforms.
Manages and develops digital media team; sets and maintains clear, specific, measurable, actionable, reasonable and time-related goals for functional group and individual team members.
Partners with cross functional leaders to optimize digital marketing effectiveness and support cross channel sales, including Merchandising/Buying, Planning, Brand Marketing, Creative, and other functions.
Identifies and launches new digital marketing initiatives to better acquire and retain customers
Develops digital marketing roadmap including existing channel optimization and development of new, aligning with approved budget and key merchandising and marketing moments.
Develops and maintains relationships with key platform partners including, but not limited to, Google/YouTube, Meta, TikTok, Pinterest, and Snapchat.
Builds and maintains digital media budget aligned with overall business objectives and reports on actual, budgeted and forecasted projections in both spend, demand and return on ad spend on regular weekly, monthly, quarterly and annual basis
Provides reporting on effectiveness of all digital media channels including but not limited to qualitative and quantitative channel performance holistically and down to the campaign/publisher level, channel impacts to customer acquisition costs and customer lifetime value and associated benchmarks to measure competitive advantages.
Maintains and leverages analytics systems in collaboration with cross functional partners including sophisticated attribution modeling to gain better insights into effectiveness of digital marketing.
Leads effort for landing page optimization, personalization and other forms of a/b and multivariate tests associated with digital media focused on improving click through and conversion rates.
Evaluates all associated digital marketing partners, vendors and publishers for effectiveness and contribution to business and digital marketing efforts.
What it takes to Join:
Bachelor's Degree preferred, ideally in Marketing, Business, or Retail
5-7 years' experience in digital marketing and marketing analytics
5+ years within a retail environment; Apparel and Omni channel experience a plus
Must be financially savvy and skilled in reporting on all KPIs, marketing performance, user behavior, shopping flows, channels, marketing tests and uncovering insights which provide a better understanding our customer in order to improve traffic, conversion and financial results.
Must be hands-on, analytical, and highly collaborative leader capable of delivering results in a fast-paced environment.
Excellent interpersonal skills and the ability to build effective internal and external relationships, and influence change
Excellent written and verbal communication skills
Strong business, data analysis and interpretation skills
Excellent collaboration skills; experience managing digital marketing in a highly-matrixed, multi-channel retailer a strong plus
Strong Microsoft Office skills, especially Excel, PowerPoint, and Word
Self-starter able to solve medium to complex problems
Developing the Community/ Leadership Qualities:
Operate with the highest level of conduct, integrity, and confidentiality; setting the example for leaders and associates.
Develop and nurture strong cross functional partnerships; driving business results and inspiring a culture of transparency, collaboration, and accountability.
Serve as a Pacsun advocate in the industry and marketplace.
Recruit, identify, develop, and retain talent that delivers performance excellence.
As a manager, serve as a leader of company culture, norms, and conduct.
Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction.
Salary Range: $157,411 - $181,384
Pac Perks:
Dog friendly office environment
On-site Cafe
On-site Gym
$1,000 referral incentive program
Generous associate discount of 30-50% off merchandise online and in-stores
Competitive long term and short-term incentive program
Immediate 100% vested 401K contributions and employer match
Calm Premium access for all employees
Employee perks throughout the year
Physical Requirements:
The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job.
While performing the duties of this job, the associate is regularly required to talk or hear. The associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms.
Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.
Ability to work in open environment with fluctuating temperatures and standard lighting.
Ability to work on computer and mobile phone for multiple hours; with frequent interruptions.
Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building.
Hotel, Airplane, and Car Travel may be required.
Position Type/Expected Hours of Work:
This is a full-time position. As a National Retailer, occasional evening and/or weekend work may be required during periods of high volume. This role operates in a professional office environment and routinely uses standard office equipment.
Other Considerations:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.
Equal Opportunity Employer
Director of Marketing
Senior manager of marketing job in Baldwin Park, CA
As the Director of Marketing, you will spearhead the strategy and execution of marketing initiatives that fuel brand growth, deepen customer connection, and deliver business results in a direct-to-consumer environment. You'll lead and develop the full suite of marketing functions-including brand, digital, content, performance marketing, and consumer insights-by guiding a high-performing team of 4-5 direct reports. Your role is to align every campaign and program with broader company objectives and long-term vision, while nurturing collaboration and professional growth throughout the department.
The ideal candidate is a strategic thinker and results-driven leader with a deep understanding of consumer behavior, data-driven decision making, and cross-functional collaboration.
This role requires strong business acumen, strong executive presence, creative leadership and operational discipline to drive consistent execution and long-term brand equity.
Essential Functions/Responsibilities:
1. Brand Strategy & Management
Develop and oversee the brand strategy, ensuring consistent and differentiated positioning across all channels
Lead brand architecture, messaging, and go-to-market planning for existing and new product lines
Identify growth opportunities based on consumer insights, category trends, and competitive analysis
Oversee brand guidelines and ensure alignment across all customer-facing content and communication
2. Direct-to-Consumer Growth & Performance Marketing
Lead the strategy and execution of customer acquisition and retention across digital channels including paid media, search, email/SMS, and website optimization
Partner with internal and external teams to execute high-performing, full-funnel marketing campaigns
Oversee budget allocation, KPI setting, and reporting for all D2C initiatives
Ensure seamless integration of marketing efforts with eCommerce operations, customer experience, and product teams
3. Analytics, Insights & Reporting
Build and maintain dashboards and performance reporting across marketing activities
Leverage data to inform decisions on campaign performance, customer segmentation, LTV, CAC, and attribution modeling
Provide leadership with regular updates on marketing performance, budget pacing, and forward-looking forecasts
Use both quantitative and qualitative insights to inform ongoing brand and growth strategy
4. Team Leadership & Cross-Functional Collaboration
Build, lead, and mentor a high-performing marketing team across brand, digital, and content functions
Manage agency partners and vendors to ensure strategic alignment and operational excellence
Collaborate with the executive team on business planning, brand development, and cross-functional initiatives
Promote a culture of accountability, innovation, and results within the marketing organization
5. Creative Development & Content Oversight
Guide the creative and content strategy across all customer-facing channels, including digital, social, video etc.
Oversee campaign development from brief through execution, ensuring alignment with brand strategy and business objectives
Support influencer, ambassador, and community engagement strategies that drive awareness and brand loyalty
Ensure high standards of creative excellence, brand consistency, and customer resonance
Education and Experience:
Bachelor's degree in Marketing, Communications, Business, or a related field (MBA preferred).
7-10 years of progressive marketing experience, CPG brand management preferred and demonstrated success in D2C marketing
Experienced in coaching and leading teams
Proven ability to lead and scale marketing functions in a growth-stage or omni-channel consumer business
Deep understanding of performance marketing, customer journey optimization, and marketing analytics
Experience managing cross-functional teams, external agencies, and complex marketing programs
Strong commercial acumen, communication skills, and executive presence
Product Marketing Manager
Senior manager of marketing job in Industry, CA
About Cooler Master is a global PC hardware brand with 30 years of innovation in cooling, cases, systems, and performance technology. North America is one of our most strategic regions and plays a major role in influencing global direction, product positioning, and market adoption. Our team operates fast, collaborates openly, and expects strong ownership.
This role is for someone who wants to shape how our products are understood, launched, and adopted in the US and Canada. You will work closely with global product teams, regional sales, PR, social, and technical marketing to turn technology into clear value for end users. You will help define product stories for NA and work across every stage of the launch cycle.
Role Summary
The Product Marketing Manager for CMNA is responsible for translating product capabilities into clear reasons to believe for the North America market. This includes regional positioning, go-to-market planning, launch readiness, competitive analysis, product messaging, and campaign alignment with global counterparts.
This role requires someone who can work independently, manage cross-functional alignment, and bring clarity to a fast-moving environment.
Responsibilities
Key Responsibilities
1. Product Positioning and Messaging
Translate global product direction into NA-focused messaging that matches regional user behavior and market dynamics
Build product briefs, value propositions, talking points, and competitive stories
Align with PR, Technical Marketing, Digital, and Sales to ensure consistent narrative
2. Go-to-Market Ownership
Drive NA launch readiness for cases, cooling, peripherals, and systems
Build launch plans for regional campaigns including retail, digital, social, community, and PR
Ensure sales, channel partners, and internal teams have the right assets and messaging
3. Competitive and Market Analysis
Track category trends across key competitors (Corsair, NZXT, Razer, HyperX, Thermaltake, Noctua, Logitech)
Identify market gaps, pricing sensitivity, product opportunities, and feature expectations
Provide clear weekly or monthly insights to support sales and product decisions
4. Sales and Channel Support
Partner with CFT to create channel-ready product decks, sell-in materials, retail messaging, and A+ content
Support Amazon, Newegg, Best Buy, Micro Center, B&H with product claims, visuals, and positioning
Help optimize product page content, feature callouts, and consumer-facing descriptions
5. Cross-Functional Execution
Work with Global PM to gather product data, specs, and roadmaps
Coordinate with Technical Marketing to validate claims and build reviewer guides
Align with PR on product briefings and local media priorities
Collaborate with Social and Community teams to create story-driven content
6. Internal Leadership and Process
Drive clarity in cross-team communication and campaign alignment
Manage NA launch calendars and ensure deliverables are on time
Document lessons learned and help continuously refine NA product marketing workflow
Qualifications
3-6+ years experience in product marketing, hardware, gaming, PC components, or consumer tech
Strong understanding of NA PC market, retail channels, and trends
Proven ability to build product positioning and simple narratives from complex technology
Experience with GTM planning and cross-functional execution
Comfortable working in fast-moving environments with limited instruction
Strong written communication and ability to create decks, briefs, and messaging guides
Preferred
Experience working with global teams and time-zone-distributed organizations
Familiarity with cases, cooling, PSUs, peripherals, or enthusiast PC components
Understanding of technical marketing, testing methodology, and reviewer landscape
Experience supporting Amazon or retail partners with product launch assets
Prior work with influencer, PR, or tech media teams
Cultural Fit
Self-driven and proactive. Does not wait for instructions or overly defined processes
Comfortable with ambiguity and able to create structure where none exists
Strong collaborator who communicates clearly and works well across regional and global teams
Takes ownership of problems and drives solutions to completion
Senior Product Manager
Senior manager of marketing job in Pico Rivera, CA
Who We Are
Feit Electric has been at the forefront of global lighting innovation for 45+ years. We combine best-in-class design, manufacturing expertise, and cutting-edge technology to deliver smarter, safer, and more energy-efficient home products.
What You'll Do
Own Category Strategy & Revenue
Define and champion the vision, goals, and roadmap for your category.
Build and maintain detailed financial models, set pricing strategies, and forecast revenue and margin.
Monitor category performance against KPIs, making data-driven adjustments to hit targets.
Manage Full Product Lifecycle
New Product Creation: Identify new products that end users love, are strategic for our retail partners, and work for our business.
Launch Leadership: Coordinate cross-functional launch readiness, ensuring specs, timelines, and support materials are on track.
End-of-Life & Transition: Develop EOL plans, communicate sunset schedules, and execute SKU rationalization to minimize revenue gaps.
Portfolio Health: Continuously assess SKU performance; recommend extensions or retirements based on sales, margin, and customer feedback .
Drive Retail & Sales Success
Craft and present compelling category pitches to retail buyers, articulating ROI, differentiation, and go-to-market plans.
Partner with Sales leadership to track pipeline, identify bottlenecks, and implement tactics to accelerate deal closings.
Develop sales enablement tools-training decks, FAQs, and sell-sheets-to equip field teams.
Lead Cross-Functional Teams
Oversee and mentor Product Development Managers, empowering them to execute prototyping, cost negotiations, and factory partnerships.
Facilitate syncs across Engineering, Quality, Marketing, Operations, and Sales to maintain alignment and momentum.
Champion best practices in product/project management, documentation, and risk mitigation.
Leverage Market & Competitive Insights
Conduct regular market scans, customer research, and competitive analyses to identify emerging trends and threats.
Translate insights into strategic recommendations, ensuring your category remains ahead of the curve.
Develop People & Culture
Provide coaching, feedback, and career-development guidance to your direct reports.
Foster a culture of transparency, collaboration, and “get scrappy” innovation aligned with Feit's values.
What You'll Need
Education: Bachelor's in Business, Engineering, or related field; MBA or advanced degree preferred.
Experience: 7+ years in senior product or business leadership roles, ideally within lighting, consumer electronics, or IoT hardware.
Skills:
Proven P&L ownership and strategic planning capabilities.
Strong negotiation and presentation skills for retailer engagements.
Expertise in end-to-end product lifecycle and EOL management.
Excellent stakeholder management and team leadership.
Robust analytical acumen and comfort with financial models.
What You'll Get
Leadership role shaping the future of one of our core categories.
Collaborative, innovation-driven environment with a global impact.
Competitive compensation, comprehensive benefits, and professional growth opportunities.
Application Instructions: Interested candidates are invited to submit their resume, along with a cover letter outlining their suitability for the role and relevant achievements. Please include examples of past projects that demonstrate your ability to lead engineering teams to success in developing and launching high-quality, compliant products.
Salary Range: Exempt / Salary with a range of $140,000.00 to $190,000.00 annually.
Additional Data: Position is onsite Monday through Friday in our Pico Rivera, CA office. Position does not offer relocation package. No remote work available for this position.
Equal Opportunity Employer: Feit Electric is an equal opportunity employer. We encourage applications from all qualified individuals regardless of race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status.
Digital Marketing and Communications Manager
Senior manager of marketing job in Irvine, CA
The Digital Marketing and Communications Manager for the Schmid College of Science and Technology works closely with key stakeholders to develop and implement a comprehensive marketing strategy to elevate Schmid's public profile and to promote the school's research activity, programs, faculty accomplishments, and other programs and events to students and external audiences. This position supports the overall marketing strategy, branding, and messaging of Schmid College of Science and Technology at Chapman University. Working with the Dean, Leadership The Cabinet, Staff, and Office of Strategic Marketing and Communications ( SMC ) develop and implement marketing goals, identify and communicate with target audiences, craft messages for specific programs, and orchestrate tactics to deliver these messages. Creates collateral that is adherent to brand guidelines, provides content for websites, events, blog, social media channels, and printed publications. Manages college's social media channels and tracks the creation of, and/or updates to, marketing collateral and publications for the college, including event invitations, postcards, programs, brochures, electronic newsletters, email blasts, advertisements, digital displays, posters, and promotional giveaway items. This role requires supervising student workers and delegating tasks appropriately. Manages content for the blog, website, and publications. Assists with college, alumni, and outreach events as needed. Manages appropriate images for marketing use and coordinates photography when necessary. Aids with administrative duties as needed. This position requires the ability to work some evening and weekend hours to attend events for job-related functions.
Responsibilities
Develop and manage communication and marketing strategies and activities Develop and execute a comprehensive communication campaign and marketing strategy to support growing research activity. Serve as primary liaison between the college and central marketing office ( SMC ) to support a coordinated approach to communicate with internal and external constituencies. Manage college communications internal workflow, implementation timeline and procedures. Ensure the development and implementation of a comprehensive communication campaign and marketing strategy. Work with Dean and Leadership Cabinet to promote and enhance the reputation of the college. Oversee communication activities including production timeline, review materials, respond to inquiries, and distribution of materials. Monitor communications metrics and propose optimization and amplification strategies. Facilitate focus groups to determine effective marketing and communication strategies. Foster partnerships and engage the college community to contribute their stories. Identify and share newsworthy stories about college events, special guests, research, students, alumni, etc. Provide marketing, editorial and copy writing expertise. Coordinate with college on alumni and outreach events such as Panther for a Day, Commencement, Homecoming, Science on Tap, etc. Work with Alumni engagement to build relationships for future partnerships with the College. Participate in relevant marketing, communications, college, team, and public relations meetings. Field, track and support requests for communication and marketing needs such as event publicity requests, email campaigns, digital signage, web content, printed publications, etc. Serve on committees, attend meetings and provide service to the College and University as needed. Digital Media Management Develop and implement a comprehensive social media strategy that measurably increases engagement and reach among prospective students, current students, alumni, and other constituencies and promotes Schmid strengths and research accomplishments, aligned with brand guidelines. Schmid College Weekly Newsletter Work with multiple cross campus departments to share and promote Schmid College events in their department newsletters. Manage all Schmid College social media accounts. Keck Center TV Signage Schmid College Website Updates Produce engaging, high-performing social media posts daily. Strategize and identify content, and write, edit, and format announcements, stories, and event coverage, including live tweeting and photographing of events. Ensure content is uniquely suited to each platform. Monitor and moderate online discussions on social media platforms. Respond appropriately to questions and comments posted to social media accounts. Managerial Duties Hires, train and supervise a team of student workers. Approve time sheets and maintains schedules. Assign duties as required for needs of the business. Attend marketing meetings with the Strategic Marketing and Communication staff. Stay informed of and make recommendations for implementing new technologies, web strategies and designs.
Required Qualifications
Bachelor's degree or minimum of 5 years' experience in related fields or equivalent combination of education and experience. Understanding of academic, research, education functions and operating principles of a private university, especially in the science and technology fields with the ability to learn and apply science concepts. Demonstrated communication management skills and the ability to work effectively with decision-makers across many levels of an organization. Experience in marketing communication strategies and branding concepts. Proven journalistic writing style/acumen. Associated Press style writing, proper sentence structure and word usage. Strong written communication skills; ability to prepare clear, structured, grammatically correct, and articulate and persuasive materials, correspondence and other documents. Strong computer skills in using word processing, spreadsheets, presentations, Internet, digital/social media and email applications. Experience using Microsoft Office and Adobe Suite applications. Technical skills to learn and use enterprise systems and departmental tools. Knowledge of current communication tools, social media and platforms to build an online community, deliver messages and share news and information. Ability to work independently, take initiative, and exercise discretion and judgement. Analytical skills to interpret statistical data, evaluate program effectiveness and recommend changes. Strong commitment to customer service and teamwork.
Communications and Marketing Manager
Senior manager of marketing job in Ontario, CA
Job Description
In conjunction with the VP of Communications and Marketing, the Marketing Manager is responsible for managing the day-to-day operations of the department, including the development, planning, and execution of various marketing programs and advertising initiatives to support the organization's growth goals. The Marketing Manager interprets business objectives and develops successful marketing campaigns from idea to execution. They also ensure the organization's message is clearly defined and distributed across all channels and targeted audiences.
This position requires a hands-on marketing professional with a strong understanding of multiple brands strategy, design, analytics, and creative execution. The ideal candidate brings both strategic thinking and creative ability, someone comfortable developing concepts, designing materials, managing campaigns, and analyzing results.
Agency experience and Credit Union industry experience are a plus.
Essential Duties and Responsibilities
Manages the objectives and efforts of the marketing department to align with the organization's goals.
Drive the organization's brand strategy, including assistance with possibly redefining and reimagining its current brand strategy to ensure that it is properly aligned with its strategic plan.
Administer the organization's digital marketing initiatives, including social media channels, internal websites, and email campaigns, to ensure brand consistency.
Work with the VP to develop and manage the departmental budget.
Create copy, source copy, and/or edit copy from other areas of the organization for marketing pieces, articles, and communications.
Manage marketing distribution channels, including website, email, social media, and print.
Design print ads, flyers, emails, and websites.
Maximize website performance, track keyword rankings, and implement SEO strategies.
Utilize marketing and communication platforms such as MailChimp, Stripo, Canva, Adobe Creative Suite, and Google Analytics to reach goals and evaluate performance.
Set and achieve strategic goals for social media metrics, advertising, and marketing campaign initiatives.
Serve as a brand steward-maintaining visual and messaging standards across all communication platforms.
Provide direction and hands-on design support for both internal and external marketing needs, collaborating with teams and outside vendors as needed.
Collect, interpret, and report marketing analytics, providing insights and recommendations that inform strategy and demonstrate ROI.
Build professional presentations and reports for internal teams, leadership, and board-level communications.
Manages external agencies to supply marketing and web services.
Support teams in strategic initiatives.
Department Supervision:
Develop an evaluation system for the department and monitor improvement initiatives generated by evaluations.
Oversees the department's daily workflow.
Train, develop, and evaluate department staff in a manner necessary to achieve departmental goals and objectives.
Provide leadership, communication, and coaching to cultivate a motivated environment of trust, teamwork, accountability, self-confidence, and business ownership.
Other:
Keep abreast of emerging trends in marketing and communications to inform the growth and evolution of the organization's programs and offerings.
Ensure alignment with League priorities and key initiatives.
Embracing our core values: Members First, Advocate, Excellence, Listen/Learn/Innovate, and One Team.
Other duties as assigned.
Supervisory Responsibilities:
Manages a small team.
Skills Requirements:
Expert knowledge of promotion branding techniques, and marketing channels
Expert knowledge in Adobe Creative Suite, Illustrator, Canva, MailChimp , and SEO
Expert experience with Google Analytics
Expert in MS Office Suite, including Word, Excel and PowerPoint
Self-Starter and quick to learn new software programs and technology
Exceptional Knowledge of current marketing techniques and platforms
Excellent analytical leadership, and communication skills
Photography experience and proficiency with editing software is a plus
Educational Requirements:
Bachelor's degree in business, marketing, communications, or related field.
3 to 5+ years of proven experience in a marketing manager or similar role.
Disclaimer:
The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
Job Posted by ApplicantPro
Sr. Director, Digital Marketing
Senior manager of marketing job in Corona, CA
Energy:
Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the game-changers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.
A Day in the Life:
You'll be leading our newly formed Strategy team within Digital Marketing, bridging the gap between brand, creative, and digital marketing. You are the architect behind all things digital, designing campaigns across media, social, web, influencers, and retail to bring the brand to life through best in class digital content and experiences.
The Impact You'll Make:
Design and execute the digital channel and content strategy behind our biggest activations, including new product launches and experiential regional support for Sports, Music, and Gaming events.
Manage and mentor a team under their leadership. Staff up the team with relevant skillsets to ensure roadmap goals are attained. Work cross functionally to build a stable relationship and product management framework.
Work cross-functionally with brand, creative, media and social teams to develop best in class creative assets that are specific to each digital channel.
Develop project plans, including scope, goals, timelines, and deliverables. Define project scope and objectives in collaboration with stakeholders. Manage project budgets and resources. Ensure projects are completed on time and within budget. Assign tasks and responsibilities to team members.
Serve as the main digital point of contact to our partners and stakeholders working across major projects, you are the key digital partner to Brand, Creative, PR, Events, etc
Who You Are:
Prefer a Bachelor's Degree in the field of -- Marketing, Communications, Digital Media, and related field of study
More than 7 years of experience in Digital Marketing, Marketing
More than 5 years of experience in analytics platforms, CRM systems and project management tools
Monster Energy provides a competitive total compensation; this position has an annual estimated salary of $142,500 - $190,000. The actual pay may vary depending on your skills, qualifications, experience, and work location.
Integrated Marketing Communications Manager
Senior manager of marketing job in Tustin, CA
Job Description The Company:VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn't be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.
We're a young and energetic company, we've had tremendous success, and we are constantly growing our team. As we garner more industry attention - just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot - we also need driven and talented people to join our team.
That brings us to you, and what you'll be joining. Our teams are smart and diligent and take ownership of their work - they're confident in their work but know how to collaborate with open ears and a spirit of learning. If you're down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.
Check out our brands:levoit.com \u007C cosori.com \u007C pawsync.com \u007C etekcity.com
The Opportunity:The Integrated Marketing Communications (IMC) Manager is responsible for planning, executing, and optimizing integrated marketing campaigns that drive awareness, engagement, and sales for specific products or product lines for the Levoit brand with a focus on the vacuum and humidifier categories. This role works closely with cross-functional teams, including GTM, Product, Product Marketing teams to drive planning and execution that's aligned with business objectives and to ensure campaigns are strategically aligned, effectively delivered, and measured for impact.
What you will do at VeSync:
Regional Product Strategy Adaptation (15%) • Collaborate with PM/PMM/GTM to always stay informed of IPD process to be the owner of product campaign planning cadence. • Lead the segmentation and positioning of target markets for product (user profiling, competitive landscape analysis, channel characteristic analysis). • Develop an integrated marketing strategy framework (core message house, communication rhythm, touchpoint matrix).
Integrated Campaign Management (50%) • Collaboration among internal teams and external partners to plan and manage multi-channel marketing campaigns (digital, retail, events, etc.) tailored to regional audiences to drive product awareness and adoption. • Develop regional marketing campaigns for product launches and ongoing promotions, and coordinate budget allocation and KPI system setting. • Measure, report, and optimize the effectiveness of regional product marketing programs, providing feedback to corporate teams and ensuring continuous improvement in campaign performance.
Regional Collaboration (10%) • Collaborate closely with regional sales teams, retail partners, and brand partners to drive regional product awareness, customer acquisition, and revenue growth through tailored initiatives and activations. • Collaborate with DTC team to drive revenue growth and enhance product storytelling on owned platforms.
Multi - Channel Touchpoint Management (10%) • Design channel - specific communication strategies (differentiated plans for e - commerce platforms, social media, physical stores). • Construct a consumer touchpoint management map (design of the experience loop from awareness to purchase). • Establish regional localization content adaptation standards (cultural, language, and consumption habit calibration).
Marketing Effectiveness Tracking and Optimization (15%) • Build a marketing data middle - office (real - time monitoring of channel ROI, user behaviour, competitor dynamics). • Conduct A/B testing for marketing campaigns (verification of information/media/time - period combination effects). • Dynamically adjust budget allocation strategies (resource re - allocation based on attribution analysis).
Key Metrics • Branded Product Search • Product Page Views • CAC, ROI, CTR
What you bring to the role:• Bachelor's degree in Marketing, Business, or related field • 5+ years of experience in integrated marketing planning and productmarketing with at least 2 years in consumer electronics or a related tech-driven category (e.g., smart home, kitchen appliances, personal electronics) for the US market. • Experience working in a global company with significant exposure to regional or global campaign management. • Strong analytical, project management, andcommunication skills. • Experience with digital marketing, campaign analytics, and project management tools. • Creative thinker with attention to detail and results-driven approach. Attributes (Soft-Skills): • Entrepreneurial spirit, grit, resilience, and find a way to get things done. • Proactive, results-driven with high ownership and commitment. • Growth mindset with a desire to innovate and continuously improve. • Work in a fast-paced, dynamic environment focused on innovation and customer-centric strategies. • High integrity and humility, with a proactive and ownership-driven approach. • Comfortable managing multiple projects at once.
Location: This is an on-site, office-based role in Tustin, CA.Salary: Starting at $100K
Perks and Benefits:• 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!• 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting• Generous PTO policy + paid holidays• Life Insurance• Voluntary Life Insurance• Disability Insurance• Critical Illness Coverage• Accident Insurance• Healthcare FSA• Dependent Care FSA• Travel Assistance Program• Employee Assistance Program (EAP)• Gym • Pet Insurance• Fully stocked kitchen
Marketing Analytics Manager
Senior manager of marketing job in Orange, CA
Job Title: Marketing Analytics Manager Job Level: Mid - Senior Level Job Description: This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be interacting with the client. You will be providing analyses, recommendations, presentations and advice to clients.
You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.
You will be leading a team and you will be responsible for team's growth.
We are looking for someone...
Who has nearly 5+ years of experience in the
analysis of Marketing data using SAS
and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in
SAS
or other
statistical modeling
tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in
Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.
Who is proficient in
Customer-level data analysis.
Qualifications
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.
Who is proficient in Customer-level data analysis.
Additional Information
All your information will be kept confidential according to EEO guidelines.
Technical Marketing Manager, Business Networking
Senior manager of marketing job in Irvine, CA
Job Description
Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.
We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.
Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.
Overview: We are seeking an individual to establish the Technical Marketing discipline within our Omada business networking solution and product portfolio. You should possess versatile skills and be equally comfortable engaging with engineers, creating persuasive marketing content, and presenting their work in a variety of internal and external settings, both internally and virtually. You will be the Marketing expert for the key technologies and software applications for the business networking solutions.
Key Responsibilities:
· Consult with Engineering and Product Management to identify key technologies for current and future products that offer meaningful benefits for consumers. Stay current on market dynamics and competitive offerings and communicate both internally, regularly and on-demand.
· Generate marketing content for key technologies and software applications in a variety of formats, including whitepapers, contributed articles, web copy, presentations, and press releases.
· Act as a spokesperson for key technologies and software applications across events, trade shows, conferences, webinars, and with the media.
· Create compelling demos that highlight the capabilities of key technologies and software applications.
· Conduct internal training as needed for colleagues in Marketing, Sales, and Service & Support.
· Develop, in collaboration with MarComm team, key technology and software application campaigns and assets across channels that meet the needs of customers and channel partners.
· Partner with colleagues in Design to ensure materials are visually appealing and consistent with brand IDs.
· Build relationships with customers, partners, and industry influencers.
Requirements
· BA/BS degree in network engineering, computer science, or technical field.
· 4+ years of progressive experience demonstrating growing influence in a technical marketing, applications engineering, or similar role involving extensive communication of technical features of both hardware and software products to a variety of audiences.
· Extensive knowledge and experience of SDN, Gateway, Switching, AP and vertical networking solution for retail, hospitality, education…
· Demonstrated ability to effectively communicate technical concepts to both technical and non-technical audiences, including through the creation of marketing assets utilizing multiple mediums and the use of demos.
· Have acted as a spokesperson in a variety of settings.
· Passion for learning and for helping others to learn.
· Excellent written and verbal English communication skills. Bilingual Mandarin a plus.
· Ability to work independently and as part of a team.
· Ability to manage multiple projects and priorities.
Benefits
Salary Range: $140,000 - $180,000 Benefits:
· Fully paid medical, dental, and vision insurance (partial coverage for dependents)
· Contributions to 401k funds
· Over four weeks of PTO per year
· Bi-annual pay increases
· Health and wellness benefits, including free gym membership
· Quarterly team-building events
Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.
Director, Global Strategic Marketing, Refractive Equipment Portfolio | Irvine, CA
Senior manager of marketing job in Irvine, CA
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at *******************
Job Function:
Marketing
Job Sub Function:
Strategic Marketing
Job Category:
Professional
All Job Posting Locations:
Irvine, California, United States of America
Job Description:
About Vision
Fueled by innovation at the intersection of biology and technology, we're developing the next generation of smarter, less invasive, more personalized treatments.
Are you passionate about improving and expanding on the possibilities of vision treatments? Ready to join a team that's reimagining how vision is improved? Our Vision team solves the toughest health challenges. Help combine cutting-edge insights, science, technology, and people to encourage eye care professionals and patients to proactively protect, correct and enhance healthy sight for life. Our products and services address these needs - from the pediatric to aging eye - in a patient's lifetime.
Your unique talents will help patients on their journey to wellness. Learn more at *******************/medtech
We are searching for the best talent for a Director, Global Strategic Marketing, Refractive Equipment Portfolio to join our J&J Vision team. This position is based in Irvine, CA.
Purpose:
The Director, Global Strategic Marketing, Refractive Equipment Portfolio will lead the development and execution of the global marketing strategy for the Refractive equipment, digital and accessories portfolio to drive short and long-term growth. The Director will plan and oversee critical processes related to business planning, strategic marketing plans, portfolio management and development, market research, new product launches, business performance tracking, multi-channel marketing and the brand stewardship.
You will be responsible for:
Portfolio & Innovation Strategy
Global portfolio planning for the implant portfolio, including development/execution of a 5-year strategic plan and strategic/financial planning cycle ouputs with inclusion of R&D innovation and financial plans both for top line and bottom line.
Strategic Leadership and commercialization of innovation pipeline, working collaboratively with R&D, Regulatory, Clinical Affairs, and other functions.
Lead Global portfolio strategy, positioning, channel, pricing and lifecycle management.
Lead clinical claims and evidence strategy and working professional education and clinical team to deliver the messages.
Lead product messaging - sales aids, KOL Speaker Decks, Launch plans.
Designs recommendations for global branding, positioning, and pricing strategies that deliver value.
Directs the activities of complex customer and competitor analyses in the areas of product preferences, potentials, sales coverage, market size, marketing practices and trends, and prepares forecasts and recommendations.
Internal & External Collaboration
Lead efforts in elevating how org shows up in ophthalmology, including industry and society engagement strategy, VOC, User meetings, Advisory board, competitive rebuttals, packaging differentiation, etc.
Facilitates effective stakeholder relationships and alignment to develop successful strategies and execution.
Provides leadership and vision for brands in development, and leverages opportunities with regional partners, customers, Johnson and Johnson brands and alliances.
People Leadership
Performance management.
Provides coaching, feedback and development opportunities for team members.
Leads efforts for talent acquisition and talent development for the team.
Leads talent development and leadership pipeline.
Build a high performing team and winning team culture.
Qualifications:
Required
A minimum of a bachelor's degree is required.
A minimum of 10 years work/business experience is required.
A minimum of 7 years health care experience is required.
A minimum of 3 years of marketing leadership experience is required.
Experience and successful track record leading product innovation and successful commercialization is required.
Strong strategic marketing fundamentals including positioning, claims, advertising judgment, and customer insights is required.
Proven track record of developing talent with positive leadership characteristics is required.
Strong cross functional leadership, ability to set vision and inspire cross functional team is required.
Strong servant leader characteristics and mindset, ability to influence cross-functionally and across regions without direct authority is required.
Strength interacting with a variety of customers - patients, surgeons, Key Opinion Leaders, Distributors, and investors/start-up organizations is required.
Demonstrated ability to lead marketing agencies and inspire strong output is required.
Up to 30% domestic and international travel required.
Preferred
Prior Medical Device and/or ophthalmology marketing experience.
Master's degrees in business (or related discipline) are highly preferred.
Finance planning experience.
Ophthalmology industry knowledge.
Hardware and Software product management skills.
Portfolio Branding experience.
People leadership experience.
The anticipated base pay range for this position is $146,000 to $251,850.
The Company maintains highly competitive, performance-based compensation programs. Under current guidelines, this position is eligible for an annual performance bonus in accordance with the terms of the applicable plan. The annual performance bonus is a cash bonus intended to provide an incentive to achieve annual targeted results by rewarding for individual and the corporation's performance over a calendar/performance year. Bonuses are awarded at the Company's discretion on an individual basis.
Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance.
Employees may be eligible to participate in the Company's consolidated retirement plan (pension) and savings plan (401(k)).
Employees are eligible for the following time off benefits:
• Vacation - up to 120 hours per calendar year.
• Sick time - up to 40 hours per calendar year.
• Holiday pay, including Floating Holidays - up to 13 days per calendar year.
• Work, Personal and Family Time - up to 40 hours per calendar year.
For additional general information on Company benefits, please go to: **********************************************
This job posting is anticipated to close on 10/29/25. The Company may, however, extend this time-period, in which case the posting will remain available on *************************** to accept additional applications.
For more information on how we support the whole health of our employees throughout their wellness, career and life journey, please visit ********************
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants' needs. If you are an individual with a disability and would like to request an accommodation, please contact us via *******************/contact-us/careers or contact AskGS to be directed to your accommodation resource.
#LI-JS3
#LI-hybrid
Required Skills:
Preferred Skills:
Brand Marketing, Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Consulting, Critical Thinking, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Industry Analysis, Market Research, Negotiation, Problem Solving, Product Development Lifecycle, Product Portfolio Management, Product Strategies, Program Management, Strategic Thinking {+ 1 more}
The anticipated base pay range for this position is :
$146,000 to $251,850
Additional Description for Pay Transparency:
Auto-ApplyDirector, Global Strategic Marketing, Refractive Equipment Portfolio | Irvine, CA
Senior manager of marketing job in Irvine, CA
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at *******************
Job Function:
Marketing
Job Sub Function:
Strategic Marketing
Job Category:
Professional
All Job Posting Locations:
Irvine, California, United States of America
Job Description:
About Vision
Fueled by innovation at the intersection of biology and technology, we're developing the next generation of smarter, less invasive, more personalized treatments.
Are you passionate about improving and expanding on the possibilities of vision treatments? Ready to join a team that's reimagining how vision is improved? Our Vision team solves the toughest health challenges. Help combine cutting-edge insights, science, technology, and people to encourage eye care professionals and patients to proactively protect, correct and enhance healthy sight for life. Our products and services address these needs - from the pediatric to aging eye - in a patient's lifetime.
Your unique talents will help patients on their journey to wellness. Learn more at *******************/medtech
We are searching for the best talent for a Director, Global Strategic Marketing, Refractive Equipment Portfolio to join our J&J Vision team. This position is based in Irvine, CA.
Purpose:
The Director, Global Strategic Marketing, Refractive Equipment Portfolio will lead the development and execution of the global marketing strategy for the Refractive equipment, digital and accessories portfolio to drive short and long-term growth. The Director will plan and oversee critical processes related to business planning, strategic marketing plans, portfolio management and development, market research, new product launches, business performance tracking, multi-channel marketing and the brand stewardship.
You will be responsible for:
Portfolio & Innovation Strategy
Global portfolio planning for the implant portfolio, including development/execution of a 5-year strategic plan and strategic/financial planning cycle ouputs with inclusion of R&D innovation and financial plans both for top line and bottom line.
Strategic Leadership and commercialization of innovation pipeline, working collaboratively with R&D, Regulatory, Clinical Affairs, and other functions.
Lead Global portfolio strategy, positioning, channel, pricing and lifecycle management.
Lead clinical claims and evidence strategy and working professional education and clinical team to deliver the messages.
Lead product messaging - sales aids, KOL Speaker Decks, Launch plans.
Designs recommendations for global branding, positioning, and pricing strategies that deliver value.
Directs the activities of complex customer and competitor analyses in the areas of product preferences, potentials, sales coverage, market size, marketing practices and trends, and prepares forecasts and recommendations.
Internal & External Collaboration
Lead efforts in elevating how org shows up in ophthalmology, including industry and society engagement strategy, VOC, User meetings, Advisory board, competitive rebuttals, packaging differentiation, etc.
Facilitates effective stakeholder relationships and alignment to develop successful strategies and execution.
Provides leadership and vision for brands in development, and leverages opportunities with regional partners, customers, Johnson and Johnson brands and alliances.
People Leadership
Performance management.
Provides coaching, feedback and development opportunities for team members.
Leads efforts for talent acquisition and talent development for the team.
Leads talent development and leadership pipeline.
Build a high performing team and winning team culture.
Qualifications:
Required
A minimum of a bachelor's degree is required.
A minimum of 10 years work/business experience is required.
A minimum of 7 years health care experience is required.
A minimum of 3 years of marketing leadership experience is required.
Experience and successful track record leading product innovation and successful commercialization is required.
Strong strategic marketing fundamentals including positioning, claims, advertising judgment, and customer insights is required.
Proven track record of developing talent with positive leadership characteristics is required.
Strong cross functional leadership, ability to set vision and inspire cross functional team is required.
Strong servant leader characteristics and mindset, ability to influence cross-functionally and across regions without direct authority is required.
Strength interacting with a variety of customers - patients, surgeons, Key Opinion Leaders, Distributors, and investors/start-up organizations is required.
Demonstrated ability to lead marketing agencies and inspire strong output is required.
Up to 30% domestic and international travel required.
Preferred
Prior Medical Device and/or ophthalmology marketing experience.
Master's degrees in business (or related discipline) are highly preferred.
Finance planning experience.
Ophthalmology industry knowledge.
Hardware and Software product management skills.
Portfolio Branding experience.
People leadership experience.
The anticipated base pay range for this position is $146,000 to $251,850.
The Company maintains highly competitive, performance-based compensation programs. Under current guidelines, this position is eligible for an annual performance bonus in accordance with the terms of the applicable plan. The annual performance bonus is a cash bonus intended to provide an incentive to achieve annual targeted results by rewarding for individual and the corporation's performance over a calendar/performance year. Bonuses are awarded at the Company's discretion on an individual basis.
Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance.
Employees may be eligible to participate in the Company's consolidated retirement plan (pension) and savings plan (401(k)).
Employees are eligible for the following time off benefits:
• Vacation - up to 120 hours per calendar year.
• Sick time - up to 40 hours per calendar year.
• Holiday pay, including Floating Holidays - up to 13 days per calendar year.
• Work, Personal and Family Time - up to 40 hours per calendar year.
For additional general information on Company benefits, please go to: **********************************************
This job posting is anticipated to close on 10/29/25. The Company may, however, extend this time-period, in which case the posting will remain available on *************************** to accept additional applications.
For more information on how we support the whole health of our employees throughout their wellness, career and life journey, please visit ********************
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants' needs. If you are an individual with a disability and would like to request an accommodation, please contact us via *******************/contact-us/careers or contact AskGS to be directed to your accommodation resource.
#LI-JS3
#LI-hybrid
Required Skills:
Preferred Skills:
Brand Marketing, Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Consulting, Critical Thinking, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Industry Analysis, Market Research, Negotiation, Problem Solving, Product Development Lifecycle, Product Portfolio Management, Product Strategies, Program Management, Strategic Thinking {+ 1 more}
The anticipated base pay range for this position is :
$146,000 to $251,850
Additional Description for Pay Transparency:
Auto-ApplyAUCTION.COM: Marketing Events Manager Rehire
Senior manager of marketing job in Irvine, CA
The Marketing Events Manager is responsible for supporting all aspects of the event sponsorship and planning process, including, but not limited to gathering and trafficking marketing materials, hotel (meeting space, food and beverage, AV, etc.), attendee management and communications, shipping materials, invoicing, and budget management. Handles a wide range of tasks from administrative and support functions to ownership of projects and events holistically.
Responsibilities/duties:
Ability to independently run a mid to large-scale event from conception to execution
Ownership of multiple schedules for key marketing and event projects
Gather and traffic information and resources through completion for marketing materials
Schedules regular communications with business development and marketing managers regarding the status of projects
Work in concert with Event Director to organize and execute conferences and events (travel required)
Maintain master calendar of onsite client meetings at conferences
Track internal conference attendance, registrations, and bookings; creation and tracking of client lists and RSVPs to company hosted events
Manage all aspects of bookings and communication of group hotel blocks for conferences
Process client gift orders and shipments through company store and keep real-time records of client gifting annually
Perform other duties as assigned to meet business needs
Events Marketing Manager
Senior manager of marketing job in Irvine, CA
We are looking for a driven Marketing Events Manager to join a dynamic team in the cybersecurity space. This role involves crafting and executing impactful event strategies to boost brand visibility, generate leads, and establish industry leadership.
Responsibilities
Design and execute event strategies targeting cybersecurity professionals, ensuring alignment with company goals and industry trends
Oversee event logistics, including securing booths, coordinating product demonstrations, and organizing presentations
Integrate event branding with existing marketing efforts
Manage event registration, outreach, and attendee engagement
Collaborate with the demand generation team to increase event attendance and face-to-face interactions
Analyze event success metrics and provide insights for future improvements
Stay informed on cybersecurity trends to enhance event content and strategy
Qualifications
5+ years in marketing events, ideally within cybersecurity
Proven success in B2B event planning and execution
Strong marketing knowledge, communication skills, and organizational abilities
Experience managing multiple projects in a fast-paced setting
Proficiency in project management and marketing automation tools
Creative thinker with attention to detail
Travel for events as needed
Preferred
Experience with virtual/hybrid events focused on cybersecurity
Knowledge of budgeting and financial management
Strong analytical skills related to lead generation in the cybersecurity industry
Locations: Boston, MA / Detroit, MI / Huntsville, AL / Irvine, CA / San Jose, CA / Tampa, FL / Northern VA / Georgia / Kentucky / Ohio
JO-2407-1116
Marketing & Operations Director
Senior manager of marketing job in Pasadena, CA
Job Description
STRIDE Fitness combines treadmill-based cardio, strength training, and community into one powerful 55-minute experience. Our studios are energetic, member-focused, and built around accountability, connection, and results. The Marketing & Operations Director plays a key role in driving member growth, elevating the brand, supporting the studio team, and ensuring a world-class in-studio experience every day.
About the Role
The Marketing & Operations Director is a full-time leadership role responsible for overseeing grassroots marketing, local partnerships, community engagement, operational excellence, and member experience. This position works closely with the Studio Owner, Sales Director, and Head Coach to support all day-to-day operations while driving growth and ensuring consistent execution of the STRIDE brand.
This person must be proactive, organized, creative, and highly relationship-driven. The ideal candidate thrives in a fast-paced environment, loves health and fitness, and has strong leadership instincts.
Key Responsibilities
Marketing & Lead Generation
• Plan, manage, and execute grassroots marketing campaigns to consistently generate new leads
• Build and maintain local partnerships to increase brand visibility
• Support in-studio promotions, referral programs, and member events
• Oversee social media content strategy, posting cadence, engagement, and brand voice
• Track marketing KPIs and adjust campaigns based on performance
• Ensure marketing materials and promotional signage are up to brand standards
Operations & Studio Management
• Oversee front desk operations, opening/closing procedures, and daily studio readiness
• Maintain studio cleanliness, equipment organization, and member-ready standards
• Forecast and manage inventory for supplies, retail, and studio equipment
• Coordinate staff scheduling in partnership with the Studio Owner
• Manage payroll submissions, timecards, and shift changes
• Ensure operational processes are executed consistently and efficiently
Member Experience & Community Engagement
• Build strong relationships with members to drive retention and referrals
• Support member onboarding, follow-up communication, and engagement
• Handle escalations with care, empathy, and a solutions-focused approach
• Lead in-studio events, community workouts, and challenge activations
• Support coaches and front desk staff to maintain a positive team culture
Leadership & Collaboration
• Work closely with Sales Director to optimize lead flow and sales processes
• Partner with the Head Coach to support class experience and scheduling
• Collaborate with the Studio Owner on goals, KPIs, and performance metrics
• Uphold STRIDE Fitness brand standards and coach the team on execution
• Help cultivate a motivating, supportive, and community-driven studio environment
Qualifications
• 2+ years of marketing, operations, management, or studio leadership experience (fitness experience preferred but not required)
• Strong understanding of social media strategy and community engagement
• Proven ability to manage multiple priorities and meet deadlines
• Organized, detail-oriented, and proactive problem solver
• Strong communication and interpersonal skills
• Passion for fitness, community, and helping people reach their goals
• Able to commit to a full-time schedule including evenings and weekends when needed
• Comfortable completing a background check
Director Recruitment Marketing and Operations
Senior manager of marketing job in Irvine, CA
Allied Universal , North America's leading security and facility services company, offers rewarding careers that provide you a sense of purpose. While working in a dynamic, welcoming, and collaborative workplace, you will be part of a team that contributes to a culture that positively impacts the communities and customers we serve.
Job Description
Allied Universal is hiring a Director, Recruiting Enablement. The Director of Recruiting Enablement leads strategic initiatives to enhance talent attraction, streamline recruiting operations, and elevate the candidate experience across a high-volume enterprise. This role partners with senior leaders and vendors to deliver data-driven insights, process improvement, and scalable solutions.
RESPONSIBILITIES:
Recruiting Operations:
Lead and mentor a recruiting enablement team while guiding national recruiting leaders to improve recruiter efficiency and effectiveness
Leverage recruiting insights to guide business and talent leaders, enabling team-focused strategies that close performance gaps while ensuring client success and satisfaction
Ensure requisitions are accurate and optimized
Maintain career site pages to drive Search Engine Optimization (SEO)/Answer Engine Optimization (AEO) performance, applicant flow, and candidate engagement
Monitor recruiting performance using iCIMS, Domo, and vendor dashboards, troubleshooting job posting issues, API errors, and applicant flow anomalies
Partner with field and business unit recruiting leaders to lead acquisition integration activities, including job posting strategy, systems and vendor alignment, requisition transition, job advertising, and cost synergies
Vendor and Budget Management:
Oversee vendor strategy and ongoing partnership, including selection, contract negotiation, onboarding, renewals, and performance
Participate in quarterly business reviews (QBRs) and assess vendor innovation roadmaps
Analyze candidate attraction dashboard trends measuring applicant flow, source performance, and campaign ROI, providing actionable insights to inform strategy
Manage the recruiting budget, validate invoices, and align spend with cost-optimization goals
Recruitment Marketing and Branding:
Partner with Marketing, outside vendors, and internal leaders to deliver consistent employer brand messaging across campaigns
Manage programmatic paid media job advertising with vendors to maximize return on investment (ROI), improve candidate quality, and reduce Cost Per Application (CPA)
Lead team involvement in marketing initiatives, ensuring alignment with recruitment goals and candidate engagement strategies
QUALIFICATIONS (MUST HAVE):
Must possess one of the following:
Bachelor's degree in Human Resources, Business, or related field of study
Associate's degree in Business, or related field of study with minimum of ten (10) years in a leadership role guiding teams or influencing recruiting strategy
High school diploma or equivalent with a minimum of twelve (12) years in a leadership role guiding teams or influencing recruiting strategy
Minimum of five (5) years in a leadership role guiding teams or influencing recruiting strategy
Minimum of five (5) years of proven success in program management, including vendor oversight, recruitment operations, and process optimization
Proven leadership managing small teams and influencing national recruiting leaders to drive operational excellence, recruiter efficiency, and process improvements
Analytical and strategic thinking; skilled at identifying trends, solving complex problems, and implementing data- driven solutions that enhance processes, culture, and business outcomes
Accountable communicator and stakeholder manager; able to influence across all levels, build collaborative relationships, and take initiative to deliver results
Operational and financial expertise, including managing budgets, vendors, Applicant Tracking Systems (ATS), SEO/AEO, programmatic advertising, and recruiting technology
Agile, proactive, and results-oriented, with strong project management, sound judgment, and the ability to pivot priorities in a large, matrixed organization
Hands-on recruiting expert, self-motivated and persuasive, with the ability to lead change, optimize recruiting operations, and partner effectively across teams and leadership
Creative and strategic mindset, experienced in developing programmatic campaigns, and candidate engagement strategies
PREFERRED QUALIFICATIONS (NICE TO HAVE):
Master of Business Administration
COMPENSATION AND BENEFITS:
Base salary range $90,000 to $105,000 based on experience and location, with a 20% bonus opportunity
Medical, dental, vision, basic life, AD&D, retirement plan and disability insurance
Eight paid holidays annually, five sick days, and four personal days
Vacation time offered at an accrual rate of 3.08 hours biweekly. Unused vacation is only paid out where required by law.
Closing
Allied Universal is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race/ethnicity, age, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, protected veteran status or relationship/association with a protected veteran, or any other basis or characteristic protected by law. For more information: ***********
If you have any questions regarding Equal Employment Opportunity, have difficulty using the online system and require an alternate method to apply, or require an accommodation at any time during the recruitment and/or employment process, please contact our local Human Resources department. To find an office near you, please visit: ***********/offices.
Requisition ID 2025-1472570
Auto-ApplyIndustry Marketing Manager - Infrastructure
Senior manager of marketing job in Redlands, CA
As an Industry Marketing Manager, you will develop, manage, and execute strategic marketing campaigns to increase revenue, develop new markets, block competition, and build community within the infrastructure market. You will partner with a domain-specific subject matter expert to understand the market trends and audience needs; develop messaging and content; and create campaigns with a diversified marketing channel mix in order to build a long-term marketing strategy for a specific market(s) within the infrastructure industries.
A "day in the life" can consist of creating a wide range of content; executing events and webinars; market research; monitoring industry and technology trends; reporting campaign performance; working with professional associations; and co-marketing with Esri strategic partners. A successful Industry Marketing Manager builds and maintains a strong relationship with their subject matter expert, other internal marketing divisions (i.e. Events department, in-house designers, various channel teams, data team), sales leads, Esri customers, Esri's certified software and solution providers, media and publications, and professional associations.
Responsibilities
Campaign Planning & Management: Develop and execute integrated marketing campaigns using a wide range of channels, tactics, and approaches.
Content Creation: Create campaign assets, including messaging, print collateral, and digital content that contribute to overall campaign success. Collaborate with in-house design/creative resources to produce brochures, ebooks, videos, emails, ads, social assets, webpages, blogs, articles, graphics, and more.
Event Management: Contribute to third-party events and Esri-hosted events by creating messaging and content, negotiating and developing engagement opportunities for Esri and our audience; supporting onsite logistics, and establishing forums that help build community.
Project Management: Deliver campaign assets on time and on budget. Manage multiple deadlines and priorities simultaneously, communicating progress updates regularly to stakeholders and any potential challenges.
Analytics and Reporting: Track campaign performance and engagement at every step through campaign activity reports and analytics.
Leverage Marketing Processes & Technology: Utilize available technologies and processes to manage activities, segment audience data, run email campaigns, run advertising campaigns, build webpages, and publish customer stories.
Customer and Distributor Engagement: Build relationships with Esri customers and distributors to better understand audience needs, elevate best practices and repeatable approaches, and highlight successful implementations in articles and third-party media.
Collaborate with Partners and Industry Influencers: Work with certified Esri software and solution providers, professional associations, media, and thought leaders to position Esri as a major player in the market; block competition; influence legislation or policies; reach executives; and increase coverage in major publications and media outlets.
Community Building: Foster a vibrant user community through marketing activities that sustain and grow advocates of Esri and GIS including virtual communities, user groups, regional meetups, online forums, and events that encourage a two-way dialog between Esri staff and customers.
Requirements
2+ years of marketing or related business experience
Time management, resource management, and project management skills
Highly organized and strongly self-motivated with the ability to multi-task activities with shifting priorities
Quick learner with a positive attitude
Strong decision making, problem resolution, and creative thinking skills
Excellent written and verbal communication skills
Must be able to travel up to 20% during peak marketing periods
Bachelor's in marketing, business, geography, GIS, or related field
Recommended Qualifications
Proficiency in GIS software is a plus
Advanced writing, editing, and messaging development skills
Knowledge in state and local government structures and operations is a plus
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Auto-ApplyVice President of Marketing and Communications
Senior manager of marketing job in Irvine, CA
Chapman University has partnered with Aspen Leadership Group in the search for a Vice President for Marketing and Communications. You may view the position prospectus or submit an application via this link: https://opportunities.aspenleadershipgroup.com/opportunities/1377 . The Vice President of Marketing and Communications is a senior leader at Chapman University providing the vision, strategy, and oversight for all marketing and communications functions. This role serves as the chief spokesperson for the University and is a member of the President's cabinet. Reporting to the Executive Vice President and Chief Advancement Officer, the VP of Marketing and Communications brings a strategic, proactive approach to leading the Office of Strategic Marketing and Communications (“SMC”) to tell the University's story in a compelling way; raise its profile across the region, nationally, and internationally; and support the priorities and initiatives set forth in the University's Strategic Plan, as Chapman continues its exciting trajectory to become one of the nation's elite institutions of higher education. A collaborative, collegial leader, the VP is responsible for motivating and empowering a team of approximately 35 talented marketing and communications professionals and building on the strengths of the current operation to maintain a collaborative office that is sought out and relied upon by campus partners across the institution. Data-driven and results-oriented, the VP will have experience building and maintaining an efficient team structure that can manage workflow and processes effectively from conceptualization to implementation; focus on key institutional priorities that enhance and support enrollment, philanthropic giving, and the institution's reputation; and evaluate progress toward key performance indicators, implementing changes for continual improvement. This role oversees four primary areas including (1) communications and brand strategy, which includes public relations, content marketing, publications, copywriting, and writing for executive support; (2) brand identity and visual strategy, which includes print and digital design, photography, and videography; (3) marketing strategy and audience engagement, which includes campaign development, media planning, digital marketing, web development, and social media; and (4) marketing operations and insights, which includes project management and data analysis and reporting. The VP of Marketing and Communications advises executive leadership, senior staff, vice presidents/provosts, deans, and department leadership on a variety of communications matters. A highly visible role, the VP of Marketing and Communications should exhibit strong communication skills and presence, as well as impeccable integrity, judgment, and diplomacy.
Responsibilities
Leadership and Vision Set the vision for, design, and implement an overarching, data-driven marketing and communications plan that proactively builds on the strengths of the current operation, aligns with the University's strategic priorities, and targets key audiences. Lead a centralized marketing and communications team of approximately 35 professionals while ensuring strong collaboration with marketing and communications staff/liaisons within Chapman's 11 schools and colleges and various campus departments and offices. Set department priorities and manage resources accordingly, with a focus on supporting and enhancing enrollment strategies, philanthropic activity, and institutional reputation. Ensure cohesive messaging and brand identity that extends across all media and communications platforms/vehicles, supports the needs of key constituencies, and advances the goals of the University. Use quantitative and qualitative data to evaluate the success and effectiveness of marketing and communications initiatives and campaigns with target audiences on an ongoing basis. Adjust strategies and tactics as necessary to meet long-term objectives, annual goals, and KPIs. Provide reports and analysis to University leadership and the Board of Trustees, as requested. Evaluate and, as appropriate, make changes to improve marketing and communications processes, workflows, and organizational structure. Communications and Public Relations Serve as an advisor to University leadership on communications matters and messaging to internal and external constituencies. Prepare or oversee the preparation of executive communications. Act as chief spokesperson on behalf of the University, as appropriate. Lead crisis management planning and establish/update crisis communications policies and procedures. Identify situations affecting the health, safety, or reputation of the University or its community members that need an immediate media and/or public response. Provide thoughtful, real-time crisis management, guidance, and support to University leadership. Work with colleagues and key stakeholders to elevate and protect the University's reputation through crisis communications, positioning, and marketing campaigns. Prioritize the generation of positive media coverage of noteworthy developments including student/alumni successes, faculty research and accomplishments, philanthropic support, community engagement, and other initiatives and achievements. Marketing Strategy and Branding Develop collaborative relationships with academic units, University offices, and other partners across campus to persuasively tell Chapman's story consistent with its branding strategy. Understand academic units' and other offices' specific priorities, communicate how those integrate with the University's marketing and communications strategy and goals, and align expectations for how SMC can support those priorities, consistent with the University's strategic plan and institutional priorities. Ensure SMC provides appropriate levels of support and service to campus partners within the schools, colleges, and university offices; when SMC cannot fulfill department requests, ensure collaboration with campus partners to identify appropriate solutions or alternatives. Ensure effective structure, processes, and protocols are in place for optimal workflow management and success. Seek feedback from campus partners and adjust SMC's approach and processes as appropriate. Thoroughly evaluate current marketing and branding efforts across the University and the implementation of the new brand. Ensure the development and implementation of effective branding, segmentation strategies, and customized digital marketing campaigns. Proactively ensure the University's marketing and communications strategies remain innovative and incorporate the technology and platforms used by its target audiences. Provide leadership and partner with academic units and University offices to develop and implement strategies to engage and connect with traditionally underrepresented and underserved communities to support and enhance diversity within the University community. Periodically conduct market research and adjust strategies and/or tactics to account for insights gained from such research. Management and Administration Oversee the recruitment, training, management, and retention of a talented, diverse team of marketing and communications professionals. Ensure team members benefit from professional development opportunities. Foster an environment that encourages collaboration, creativity, innovation, respect, and accountability. Guide and empower team members through transparency, active communication, and clear direction, placing team members' work within the context of Chapman's priorities and goals. Ensure compliance with accessibility standards and all pertinent laws, regulations, and University policies, including FERPA and CAN - SPAM Act, among others. Oversee department budget and expenditures. Allocate resources to support strategic priorities. Stay informed of industry trends and emerging media, and empower team members to be nimble in incorporating new approaches as warranted.
Required Qualifications
Undergraduate degree. At least 10 years of experience leading a comprehensive marketing and communications operation in a complex, mission-driven organization that serves a variety of audiences, ideally in higher education. Demonstrated ability to build upon an existing marketing and communications operation, evaluating its strengths, identifying opportunities for improvement, setting a vision for the future, and guiding teams through changes to structure and processes. Proven management skills in establishing a team and goal-oriented environment that empowers staff, fosters professional development, and celebrates achievements. An approach to management that leads by example, bringing out the best in team members and yielding pride, ownership, and a sense of team effort. Experience with performance management. Ability to build relationships with a wide range of constituents from diverse backgrounds. A strong commitment and sensitivity to fostering inclusive working and learning environments. Comprehensive understanding of marketing, branding, and communications processes from creative conceptualization to implementation within large, complex organizations. Demonstrated success developing and implementing branding and marketing strategies to elevate institutional reputation, grow enrollment, and drive philanthropy. Demonstrate expert knowledge of traditional, digital, and emerging media. Understand how to leverage different platforms to support institutional goals and priorities. Extensive experience in strategic communications, crisis planning and management, public relations, reputation management, and internal communications. Experience working with media outlets and generating positive media coverage. Significant experience advising executive leadership on a variety of communications matters and preparing executive communications. Experience with data analytics and an aptitude for using data and metrics to guide decision-making; the ability to help teams embrace a data-driven approach. Possess superb communication skills and the ability to address challenges with poise and diplomacy. Excellent public speaking abilities and the ability to communicate effectively and persuasively to diverse groups of internal and external constituencies. Substantial experience building relationships and collaborating with diverse stakeholders and campus partners, seeking their input, and serving as a resource and advisor to them. Outstanding management, operational, and planning skills, including the ability to ensure multiple projects move forward simultaneously. Impeccable judgment, integrity, diplomacy, and tact. Experience creating operational efficiencies, managing budgets, and allocating resources to meet department objectives. Ability to understand and consistently ensure compliance with University policies and procedures, state and federal rules and regulations, as well as high ethical standards
Integrated Marketing Communications Manager
Senior manager of marketing job in Tustin, CA
The Company:VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn't be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.
We're a young and energetic company, we've had tremendous success, and we are constantly growing our team. As we garner more industry attention - just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot - we also need driven and talented people to join our team.
That brings us to you, and what you'll be joining. Our teams are smart and diligent and take ownership of their work - they're confident in their work but know how to collaborate with open ears and a spirit of learning. If you're down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.
Check out our brands:levoit.com | cosori.com | pawsync.com | etekcity.com
The Opportunity:The Integrated Marketing Communications (IMC) Manager is responsible for planning, executing, and optimizing integrated marketing campaigns that drive awareness, engagement, and sales for specific products or product lines for the Levoit brand with a focus on the vacuum and humidifier categories. This role works closely with cross-functional teams, including GTM, Product, Product Marketing teams to drive planning and execution that's aligned with business objectives and to ensure campaigns are strategically aligned, effectively delivered, and measured for impact.
What you will do at VeSync:
Regional Product Strategy Adaptation (15%) • Collaborate with PM/PMM/GTM to always stay informed of IPD process to be the owner of product campaign planning cadence. • Lead the segmentation and positioning of target markets for product (user profiling, competitive landscape analysis, channel characteristic analysis). • Develop an integrated marketing strategy framework (core message house, communication rhythm, touchpoint matrix).
Integrated Campaign Management (50%) • Collaboration among internal teams and external partners to plan and manage multi-channel marketing campaigns (digital, retail, events, etc.) tailored to regional audiences to drive product awareness and adoption. • Develop regional marketing campaigns for product launches and ongoing promotions, and coordinate budget allocation and KPI system setting. • Measure, report, and optimize the effectiveness of regional product marketing programs, providing feedback to corporate teams and ensuring continuous improvement in campaign performance.
Regional Collaboration (10%) • Collaborate closely with regional sales teams, retail partners, and brand partners to drive regional product awareness, customer acquisition, and revenue growth through tailored initiatives and activations. • Collaborate with DTC team to drive revenue growth and enhance product storytelling on owned platforms.
Multi - Channel Touchpoint Management (10%) • Design channel - specific communication strategies (differentiated plans for e - commerce platforms, social media, physical stores). • Construct a consumer touchpoint management map (design of the experience loop from awareness to purchase). • Establish regional localization content adaptation standards (cultural, language, and consumption habit calibration).
Marketing Effectiveness Tracking and Optimization (15%) • Build a marketing data middle - office (real - time monitoring of channel ROI, user behaviour, competitor dynamics). • Conduct A/B testing for marketing campaigns (verification of information/media/time - period combination effects). • Dynamically adjust budget allocation strategies (resource re - allocation based on attribution analysis).
Key Metrics • Branded Product Search • Product Page Views • CAC, ROI, CTR
What you bring to the role: • Bachelor's degree in Marketing, Business, or related field • 5+ years of experience in integrated marketing planning and productmarketing with at least 2 years in consumer electronics or a related tech-driven category (e.g., smart home, kitchen appliances, personal electronics) for the US market. • Experience working in a global company with significant exposure to regional or global campaign management. • Strong analytical, project management, andcommunication skills. • Experience with digital marketing, campaign analytics, and project management tools. • Creative thinker with attention to detail and results-driven approach. Attributes (Soft-Skills): • Entrepreneurial spirit, grit, resilience, and find a way to get things done. • Proactive, results-driven with high ownership and commitment. • Growth mindset with a desire to innovate and continuously improve. • Work in a fast-paced, dynamic environment focused on innovation and customer-centric strategies. • High integrity and humility, with a proactive and ownership-driven approach. • Comfortable managing multiple projects at once.
Location: This is an on-site, office-based role in Tustin, CA.Salary: Starting at $100K
Perks and Benefits: • 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents! • 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting • Generous PTO policy + paid holidays • Life Insurance • Voluntary Life Insurance • Disability Insurance • Critical Illness Coverage • Accident Insurance • Healthcare FSA • Dependent Care FSA • Travel Assistance Program • Employee Assistance Program (EAP) • Gym • Pet Insurance • Fully stocked kitchen
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